138 
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. HEN a seller anda 
buyer have made a 
trade, based on truth, both 
have obtained a benefit, and 
the community to which they 
belong has been benefited inso- 
far as their interests affect the 
welfare of the community. Each 
has parted with that which the 
other needed, and in turn has ob- 
tained from his fellow-man what he 
himself needed. Honest exchanges, 
therefore, enhance values. 
But trades based on untruth damage 
all concerned. They approach dan- 
gerously near to theft. 
By advertising, buyers and sellers are 
brought together, and truthful adver- 
tising promotes the welfare of the 
commercial world; itis, in fact, a part 
of the wealth-producing forces of the 
world. But untruthful advertising is 
a fraud and the fosterer of fraud. It 
| 
at 
a 
Bil 
By, 
ZA 
~ Cruth Sige 
x By Bishop Warren A. Candler, Chancellor of Emory University, Atlante 
Clubs of the World (headquarters, Indianapolis). 
written for buyers like yourself. 
= s Drawing by Chas. Daniel Frey Co., Chicago. Plateby Mound City Eng. Co., St. Louis 
The ‘‘Handy Success’ Sprayer and a few 
hours time will work wonders for your garden 
BET 
used with 
imsurance. 
If a problem grows in your garden write to the Readers’ Service for assistance 
TER FLOWERS—BETTER FRUIT 
Don’t give time and trouble to make your garden a beauty 
spot and neglect to protect it against its worst enemies. 
DEMING SPRAY PUMPS 
scribed in our ‘Spraying Guide’”’ are garden 
In writing for catalog ask for the ‘‘Guide” 
also—both are free to you on request. 
THE DEMING CO. 
234 Depot Street 
32-PAGE BOOK FREE 
THE -G AyR DIE N “MyAy GOA ZaieNeka: 
partakes of the nature of the crime of 
getting money, or goods, under false 
pretenses. The medium of advertis- 
ing, whatever its nature, which lends 
its columns to such advertising, ac- 
cepts a bribe to become accessory to 
the same crime. 
It is a far-reaching reform proposed 
by the Associated Advertising Clubs 
of the World in the motto ‘‘Truth’’. 
Such a sentiment must act like a 
health-laden current on the trade 
winds. Its influence will extend far 
beyond the limits of advertising, and 
stimulate honesty in all the processes 
and transactions of commerce. 
The patron saints of the commercial 
world ought not to be Ananias and 
Sapphira. Lying spirits cannot guide 
safely the merchantmen of the world. 
The argosies of trade must sail by the 
pole-star of truth. Otherwise they 
will be wrecked. 
=) 
== 
SZ 
= = 0 T= 
Write for interesting booklet, 
——————— == cs This is one of a series to Advertise Advertising, by the Associated Advertising | 
= 
the inexpensive materials de- 
DEMING 
ATV VES 
FOR PERFECT FRUIT 
Salem, Ohio 
Wee can grow anything you want with 
the certainty of success—earlier, stur- 
dier and more satisfactory—if you use the 
“GROQUIK” forcer NOW. Made of 
glass with two wire supports. Wonder- 
fully simple—and efficient. Saves frames, 
saves transplanting. Samples 15 cents. 
Pamphlet free. 
The “ALPINE” Forcer 
is the “GROQUIK” adapted for special use in 
the rock garden. Scientifically constructed. 
Strong, practical and efficient. Perfectly ven- 
tilated. 50 cents each, $5.00 a dozen. 
Consult us on your gardening problems. 
THE CLOCHE COMPANY 
131 Hudson St. Dept.M New York 
“The Triumph of Surgery 
to-day, like the greatest triumph 
of medicine, lies in finding ways 
for avoiding surgery.” 
Dr. Robert T. Morris in 
“Doctorsvs. Folks’ 
(To-Morrow’s Topics Series) 
A doctor’s confession of faith. Full 
of humor, robust wisdom and a 
broad, jolly outlook on life. 
In the Same Series 
__ Microbes and Men 
A Surgeon’s Philosophy 
Each, Net, $2.00. Send for circular 
Ask your Bookseller to show them to you 
Doubleday, Page & Company 
Garden City New York 
A’SPECIFIC REMEDY FOR INSECTS ON HOUSE 
AND GARDEN PLANTS—EFFECTIVE IN ITS 
ACTION—EASILY APPLIED—FREE OF THE 
DISAGREEABLE FEATURES OF MOST INSEC- 
TICIDES. aa 5 ; 
Sold by dealers in Horticultural Supplies 
Aphine Manufacturing Co. Madison, N. J. # 
APRIL, 1916 
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