\. *t3? ar ^' 



oses 



W£ s T\>% 



m 



And 



Other Fine 

 Varieties for 

 the Home Garden 



/ DIRECTIONS HOW TO GROW 

 THEM IN YOUR OWN YARD 



THE SITE. Sunny and free from the close neighborhood of trees. Southern exposure desirable. 

 THE SOIL. A deep loam is best. Well drained ground is essential. 

 THE BED. Dig to a depth of about fifteen inches — fill with mixture three parts rich loam (found under the sod in any pasture) and one 

 part well rotted cow manure. Mix thoroughly — so that the roots of roses are not in direct contact with the manure. Then wet the roots of the 

 rose bushes thoroughly before planting — place bush in position and tramp soil down thoroughly with the feet. 



NOW COMES THE IMPORTANT POINT. Don't plant weak slips that come from hot houses and will not stand the change to the open 

 air. Plant good, strong mature rose bushes. Unless you do— all the directions in the world will do no good. 



WATERING. Necessary in dry weather — and copious; a gallon to a plant. Break up soil frequently. In mid-summer cover bed with two 

 inches of old manure to keep the moisture in. 



CUTTING. Pick as freely as possible — with long stems — to a joint at least two eyes below flower. 



How You Can Make Success Sure— Plant Mature Rose Bushes — Use the Heller Method 



Now as to what constitutes a rose in perfect condition for planting, and to give you the proper information on this we must tell you the 

 different steps through which we take them before we ship them out for garden culture, and to show you how different these plants are from 

 the many thousands of little rose slips which are yearly sent out at fifteen to twenty for a dollar, and which have caused more discourage- 

 ment to the amateur than anything else, for success with them, or even a moderate amount of success, is impossible. The cuttings are 

 then put in sand in especially prepared beds where they are left for several weeks to form roots. They are then taken out and potted 

 into soil in very small pots. Now they are in the condition of the " twenty for one dollar kind" — the little slips you may have 

 bought before — but we do not stop here. We put them into a larger pot, three inches in diameter, and leave them in these for 

 several weeks. They are then taken and planted out in the field where we leave them about a year, and in the case of 

 some varieties even two years. They are then again taken up and placed in the cool greenhouses, where they are kept 

 in a partially dormant condition. Now they are ready for you — ready to go ahead and grow quickly and produce 

 hundreds of beautiful flowers. 



Our new catalog will give you much interesting information — much that we would like to tell you 

 here, but cannot for want of space. It will also tell you all about the many new American and 

 foreign kinds, and give you information as to how to design your garden and your rose beds. 



HELLER BROTHERS 



961 SOUTH MAIN STREET 

 NEW CASTLE, IND. 





