126 



THE GARDEN MAGAZINE 



April, 1906 



m 



THE- TALK- OF THE - OFFICE 



THE GARDEN" GROWS 



This is the season when The Garden Mag- 

 azine is supposed to do its readers the most 

 good. This Planting Number (April) has 

 been planned a year in advance; it is bigger, 

 and we hope better, than all the numbers 

 which have preceded it — more copies, more 

 advertising, and more pages are printed than 

 ever before. 



If you find it good, will you not tell a gar- 

 dening friend about it ? If you are willing to 

 take a few subscriptions, write us for terms; 

 we will pay you well for your trouble. 



THE OPENING FIELD 



It is true, we believe, that the gentle art of 

 garden-making has advanced more during 

 the last five years than for the twenty pre- 

 ceding years. When we began the publica- 

 tion of Country Life in America there was 

 hardly a friend who did not prophesy failure ; 

 they could see no market for a magazine for 

 country lovers unless it were a farm journal. 

 In five years Country Life in America has be- 

 come an institution. We believe that it has 

 done much to help make country living pop- 

 ular, and here is one of many proofs of it: 



The real estate department of that mag- 

 azine, which prints every month many 

 pages of advertisements of homes in the 

 country for sale, has caused to be sold 

 through its columns but little less than two 

 million dollars's worth of property. Attrac- 

 tive country houses are no longer a "drug in 

 the market" — they are not sacrificed now- 

 adays unless the house or land is undesirable 

 for some cause. 



A year ago The Garden Magazine found 

 readers keen for a magazine which would 

 cultivate and foster the love for the garden, 

 and satisfy the need for practical advice. 

 That it was needed has been shown by the 

 success of some of the advertisements — a 

 severe and true test of a magazine's useful- 

 ness. 



Nurserymen and seedsmen have been loud 

 in their praises of the results the magazine is 

 bringing them, but what is more remarkable 

 is that even the general advertisers are reap- 

 ing unusally large returns. A few days ago 

 we received a letter from a furniture manu- 

 facturer which reads in part as follows: 



"We have ordered Geo. Batten & Company to run 

 another four-inch advertisement in The Garden Maga- 



.To business that we rise betime 

 And go to 't with delight." — Antony and Cleopatra 



zine for April. Excellent results were produced from 

 the February number. We wish The Garden Mag- 

 azine had a circulation of about a million, as we think we 

 would confine ourselves almost exclusively to it." 



A few days later a publisher who used the 

 March issue for the first time wrote us : 



"Thus far we have received more responses from the 

 advertisement in your magazine than we have from any 

 ten publications that we have heretofore used." 



We look forward to the day when the gar- 

 den will be universal in this country, as it is 

 in England; when everyone from the poorest 

 to the richest will have a personal garden, and 

 information on all the subjects which have 

 to do with gardening will be of interest to 

 everybody. The Garden Magazine sets for 

 itself the task of helping along this movement, 

 and in five years it confidently expects to 

 have done as much in its field as Country 

 Life in America has accomplished. It is a 

 congenial task because every garden means 

 a home. 



OUR NEW MAGAZINE — "FARMING" 



It was a rather surprising thing to dis- 

 cover that when we advertised our new peri- 

 odical baby in our other magazines The 

 World's Work, Country Life in America, and 

 The Garden Magazine, the largest returns 

 came from The World's Work and the next 

 largest from Country Life in America, in 

 proportion to space used. 



Several thousand people sent one dollar 

 in advance on the announcement, so we 

 have no cause to complain and are striving 

 to make full return for the money so trust- 

 fully remitted. 



We wonder if The Garden Magazine 

 readers know that we publish a new magazine 

 called Farming. If you are not interested in 

 poultry, horses, cows, and sheep; in the 

 growing of crops and the dairy; in the won- 

 derful advances made in the art of farming; 

 in the selection of seed and the proper feed- 

 ing of the land to get the best yield; and in 

 the farm home — you won't want Farming. 



If you are interested in these subjects, the 

 magazine will be worth at least the $1.00 a 

 year it costs. Begin with the first issue while 

 we have copies, and remit the dollar bill 

 now. 



are you going to build? 



If you are, you have made up your mind 



to spend more or less money — less, probably. 



We believe it will pay you to invest $3.30 in a 



very complete and valuable book by Chas. 



Edw. Hooper (an architect and experienced 

 builder), "The Country House." There 

 are scores of attractive houses pictured, plans 

 and specifications, more practical and money- 

 saving information, than was ever put into a 

 book before. Our mail-order department 

 will send it on approval if desired. y^j 



THE CYCLOPEDIA OF HORTICULTURE] , 



Just a year ago we expected to issue this 

 revised and enlarged edition of Professor 

 Liberty H. Bailey's great work. It has 

 taken a whole year to get it ready. There are 

 500 illustrations. We will not attempt ; to 

 describe it here; look at the advertisement on 

 page 125. It is a work every garden lover 

 needs, and now is the time to get it. Pay for 

 it while you are using it. It costs $3.00 a 

 month for eight months (if ordered now; 

 later we shall raise the price to ten payments 

 of $3.00 each) for the complete set in six 

 large volumes uniform in style with "The 

 Nature Library," or $22.80 cash, sent on 

 approval. 



OUR SERVICE DEPARTMENTS 



Before Service Departments get to be so 

 much a matter of custom with magazines 

 that we may be accused of adopting the idea 

 from someone else, we should like to call at- 

 tention to the ground covered by the various 

 services offered by our different magazines 

 as follows : 



In connection with Country Life in Amer- 

 ica we provide information to our subscrib- 

 ers and readers about 



Real Estate, 



Poultry, Dogs, and Cattle, 



Country House Furnishings and Decorations, 



Landscape Work, 



and all that constitute the needs of the owner of a country 



home; 



The World's Work: 

 Business Helps Service, Life Insurance Service, 



Building Aids; 



The Garden Magazine: 

 Implements, Garden Supplies, 



Trees, Plants, and Seeds; 



Fanning: 

 Farm Implements, Farms for Sale, 



Fertilizers, Crop Seeds, and Supplies. 



These questions sent to us are put in the 

 hands of experts for reply. Already our 

 Service letters are numbered by the thousand, 

 and we are thankful to say that we have ac- 

 complished some good to our readers. The 

 Service is entirely free; all we are trying to 

 do is to make new friends and to keep old 

 ones. 



