206 



THE GARDEN MAGAZINE 



December, 1905 



THE- TALK- OF- THE - OFFICE 



i 



SUBSCRIPTION SEASON 



WHEN The Garden Magazine was 

 started last February, the best part 

 of the so-called subscription season had gone 

 by. This year we have planned to take full 

 advantage of readers' inclination to decide 

 upon a year's reading at the end of the year. 

 If any of our readers will get one new sub- 

 scriber and send a new subscription with his 

 own, with $2 for both subscriptions, we will 

 send any of the following cloth-bound books 

 with our compliments: 



"How to Plan the Home Grounds," by Parsons. 

 "How to Attract the Birds," by the author of "Bird Neigh- 

 bors." 

 "The Heart's Highway," by Mary Wilkins Freeman. 



THE NEW LIBRARY SALESROOM 



At this Christmas time we call attention 

 to our library salesroom at 133 East Sixteenth 

 Street, between Third Avenue and Irving 

 Place, and invite our friends to examine our 

 books, magazines and pictures. 



A NEW MAGAZINE 



In another place (page 204) we publish 

 the announcement of the consolidation of 

 The Country Calendar with Country Life in 

 America, which takes place in the January 

 number; and, since thus the number of 

 magazines becomes less by one, we hope that 

 we may start a new magazine without undue 

 blame. Our last venture, The Garden 

 Magazine, has been a success because it 

 filled a well-defined need. The new monthly 

 has the same valid excuse for coming into 

 existence. It will be called Farming: An 

 Illustrated Home Magazine devoted to the 

 living and growing things on the farm. It 

 will be beautiful in its sumptuous and profuse 

 illustrations, as well as practical, helpful, pro- 

 gressive, scientifically accurate and — popular. 

 Especial attention will be paid to the home 

 animals, horses, cattle, dogs and poultry. 



There are already many excellent farm 

 periodicals, but there is not one which at- 

 tempts to fill the field which this new maga- 

 zine will occupy. The farmer of to-day who 

 is tilling the land or raising live stock for 

 profit or pleasure has come to appreciate 

 the best; he wants good printing, fine paper 

 and the best pictures that can be produced. 

 We expect to make a magazine for the farmer 

 and for his wife as distinguished from an 



" To business that we love we rise berime 

 And go to 't with delight." — Antony and Cleopatra. 



agricultural journal. The price will be $1.00 

 a year and the subscription books are now 

 open. 



THE WORLD S WORK 



The Christmas Number is a fine one — a 

 suggestion for a Christmas present — $3.00 

 a year. 



RENEWAL TO MAGAZINES 



Like everything else in publishing, the 

 work of taking care of magazine subscriptions 

 is greater than can be comfortably attended 

 to in December. Will you do us the favor to 

 send your orders as early as possible, by 

 December 10th or 15th if practicable? 



THE CHRISTMAS ANNUAL OF "COUNTRY LIFE 

 IN AMERICA" 



In England through a long series of years 

 there have been built up great Christmas 

 Annuals which have come to mean much to 

 the people of the whole country. As an out- 

 of-door Christmas is the best kind, we felt 

 that Country Life in America was the best- 

 fitted magazine to celebrate in a sumptuous 

 way this great holiday of the whole world, 

 and the Annual for 1905 represents the best 

 we have been able to do in this exhilarating 



field. It is the spirit of the number that 

 makes it what it is, and no printed description 

 can convey that. Our readers will find it 

 on all the news-stands on November 25th, 

 and to those who send us a yearly subscrip- 

 tion at the present price of $3 it will be sent 

 (and two other 50-cent numbers) in their 

 series of a year's numbers without extra cost. 

 The subscription price of Country Life in 

 America is increased to $4 a year, after 

 February 1, 1906. 



THE MAIL ORDER DEPARTMENT 



In this connection we wish to speak of our 

 Mail Order Department. On the fourth 

 floor of our new building there are about 

 one hundred people busy attending to the 

 wants of our patrons who purchase books 

 by mail. If you are interested to know 

 more of this place, send your name and 

 address to the Mail Order Department, and 

 full and interesting information will be sent 

 you. 



Just now this branch is sending out thou- 

 sands of a little set of books of the utmost 

 practical value, called "The Home Library 

 of Law." It gives so much that is helpful in 

 the way of information which all intelligent 

 people ought to know — but do not — that its 

 great success is not a surprise to us; and, best 

 of all, the price and manner of paying are 

 tempting. The six volumes have been in 

 hand for four years, and Dr. A. S. Bolles, 

 its editor and author, has made it a work of 

 enduring value. 



"The Nature Library" is another set that 

 we are pleased and proud to sell so many of, 

 and still another is the collection of won- 

 derful photo-mezzotint reproductions of the 

 great masters. We have attractive booklets 

 describing these works, and it will be a 

 pleasure to send them upon request. 



THE PRINTERS' STRIKE 



At this writing there seems little doubt that 

 the printers' strike will be declared on Janu- 

 ary 1st, as outlined in our last number. We 

 are convinced that it would be cowardly to 

 accede to the Union's new demands. Should 

 there be any delay in receiving the February 

 number of your magazine, we ask that you be 

 patient. We have high hopes that the ar- 

 rangements that we have made will make 

 any excuse unnecessary. 



