272 THE GARDEN MAGAZINE JANUARY, 1907 
“* To business that we love we rise betime 
And go to 't with delight.’’—Antony and Cleopatra 
Three Years on wince 
Garden Magazine for $2.00 
We propose to try anew plan FOR THE NEXT TWO MONTHS, of giving three 
years’ subscription for $2.00. 
Our reasons for making this offer are, first: To avoid the expense of sending out 
several notices to subscribers, taking the name from the subscription list, setting it up 
and putting it in again, supplying back numbers, etc., etc. We turn over this saving to 
the subscriber in this offer. And, second, to give permanency to the list itself, which 
is, after all, the heart of a live magazine. 
The expense of selling single copies has forced us to raise the price to 15 cents a 
month. Magazines are so cheap in these days that perhaps readers think they are made 
more cheaply than they used to be; but the cost of making has gone up like the price 
of meat or lumber. 
It costs a greatly increased sum to secure renewals to all magazines. This plan 
which we propose trying will save both you and ourselves money if it works, and we 
think it will. 
This is what it means if you bought all the issues at retail: Six double 25-cent num- 
bers (the Spring and Fall Planting issues) and thirty 15-cent numbers—$6.00 for $2.00. 
To make this offer as effective as possible we will take your own subscription and 
a friend’s if you desire, and if your subscription is still incomplete you can extend it two 
years for $2.00 beyond the time now paid for, under this offer. 
DOUBLEDAY, PAGE & CO., DOUBLEDAY, PAGE & CO., 
133 East 16th Street, New York City. 133 East 16th Street, New York City. 
For the enclosed $2.00 please send me THE GARDEN For the Enclosed $2.00 please send me THE GARDEN | 
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