64 Write so the Reade’ scece fer ee) GAC) DIEU Na eAR GAUZE: Manca, 1908 | 
COPYRIGHT 1907 BY THE PROCTER & GAMBLE CO. CINCINNATI 
To you, Ivory Soap is merely Ivory Soap. You have a vague idea that it is made in Ohio; 
at a place which bears the pretty name of Ivorydale. 
You know that “it floats”; and that it is “99%2%. per cent. pure.” You know, too, that nearly 
everybody uses it, either for the bath, the toilet or for fime laundry purposes. Possibly that is as 
far as your knowledge goes. 
Know, then, that at this very moment, hundreds of men are at work in the jungles of Ceylon, 
collecting the vegetable oil from which, six or eight months from now, innumerable cakes of Ivory 
Soap will be made—that the surface of the “Seven Seas” is dotted with the sails of vessels laden 
with oil en route to Ivorydale. 
Know, too, that this oil is refined before it leaves the Orient and that it is again refined after 
it reaches Ivorydale. Every other ingredient of Ivory Soap is treated in the same way. It is tested 
before it is bought; after it is bought; during the process of manufacture; and afterwards. 
All this, with but one purpose in view: That each and every cake of Ivory Soap shall be pure. 
99 44% Per Cent. Pure. 
SER A 
OO SB BA CCE A Sot EN Eat 
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