March, 1907 



THE GARDEN MAGAZINE 



89 



SUPERLATIVE RASPBERRY WILL LEAD 



ALL OTHER VARIETIES COMMERCIALLY 



Improved Strain From Puget Sound Achieves Sweeping Triumph Wherever 



Planted — Larger, Richer and More Prolific — Conceded the 



Best Red Raspberry Ever Introduced 



THE Improved Superlative Red Rasp- 

 berry, one of the wonderful products 

 from the Puget Sound country — the real 

 home of the red raspberry — is without 

 doubt the most important commercial success 

 achieved in berry-growing for years. As a 

 berry to eat with cream and sugar, it is match- 

 less. Its superior size and appearance and 

 delicious taste make it the best market seller, 

 and growers are obtaining a premium price for 

 it. Its shipping qualities are not excelled by 

 any other red raspberry. At the Lewis and 

 Clark Exposition the Superlative was awarded 

 the Gold Medal, the highest award, over all 

 other red raspberries. This new variety is 

 being substituted for all others, wherever intro- 

 duced, and growers are plowing out old strains 

 to make room for this more profitable variety. 



The Improved Superlative Raspberry is con- 

 trolled exclusively by the Chas. H. Lilly Co., 

 the largest and best-known plant and seed 

 house in the West. The following interesting 

 extracts from letters written by some of the most 

 extensive growers in the country describe its 

 qualities: 



BEST SHIPPER OF ALL 



"Hang on the canes well — Are remarkably 

 firm and prove to be fine shippers — Are much 

 larger than any other variety. Am convinced 

 they will prove larger producers and better 

 shippers than any other variety. Will be good 

 seller. I have no plants for sale." — D. F. 

 Sexton, President Snohomish Country Horti- 

 cultural Association and President of the 

 Snohomish Valley Growers' Association. 



WHAT LARGEST GROWER SAYS 



The Snohomish Berry and Fruit Co. have 

 one of, if not the largest raspberry field in the 

 world. They say: 



"Any new item of value in the raspberry 

 from a commercial standpoint is of material 

 value to us. We have several varieties under 

 observation. From our experience with the 

 Superlative we will confine our future plantings 

 to this variety. The berry is very large, nearly 

 double that of other varieties, and yields 50% 

 heavier. Shipping quality is good. Sample 

 crates shipped east attracted much attention. 

 The merits of the Superlative will undoubtedly 

 transform the raspberry industry. No plants 

 for sale at any price, as we need all we can pro- 

 duce to extend our planting." — Snohomish 

 Berry & Fruit Co., H. S. Wright, Manager. 



PRACTICALLY INSECT PROOF 



"Superlative is acme of perfection in the 

 raspberry family, excelling all others, and my 



50 years of experience covers many varieties. 

 Has hardy and healthy growth. Fruit the 

 largest of any variety. Quality the very best. 

 Very prolific. Core is very small. Flesh very 

 deep. Seeds very small. Believe it will be- 

 come the best shipper of all and command the 

 highest price. Fruit does not fall from plant 

 when ripe. Leaves are very large and corru- 

 gated, making it practically insect proof. 

 Canes mature early. Have no plants for sale 

 at any price." — Wm. Bennison, a Snohomish 

 County Horticultural authority, and of wide 

 experience both in England and America. 



"Do not think I ever saw their equal, and 

 I am an old berry raiser." — F. Walden, Fruit 

 Editor of The Ranch. 



"Superlative raspberries shipped in open 

 crates without refrigeration as far as Kalispell, 

 Montana. Very satisfactory results." — Sno- 

 homish Valley Fruit Growers' Association, 

 per W. P. Dalson, Shipper. 



DISCARDS ALL FOR SUPERLATIVE 



"Superlative will revolutionize the raspberry 

 industry in the commercial berry sections. In 

 all my experience, testing practically every new 

 raspberry I have never had a variety to equal 

 the Superlative. Have discarded all others 

 for this. It outyields any berry of my ex- 

 perience." — J. F. Littooy, Horticultural In- 

 spector Snohomish County. 



STANDS MOST SEVERE CLIMATE 



The hardiness of the Superlative raspberry 

 is conclusive, as it stands the severe climate of 

 Eastern Canada. Wherever introduced it has 

 enthused the growers. It is very difficult to 

 obtain plants of the improved strain. The 

 Chas. H. Lilly Co., of Seattle, have exclusive 

 sale of the Superlative, and the quantity is 

 limited. 



ITS SPLENDID CHARACTERISTICS 



CANE is smooth — grows erect — matures early 

 — vigorous, strong, healthy — practically thorn- 

 less. 



LEAVES thick, dark green, deeply corrugated 

 or wrinkled — practically insect proof as red 

 spiders or mites cannot travel on the leaf — leaf 

 distinct from any other raspberry. 



FRUIT one to one and half inches long — very 

 prolific — ripens simultaneously with earliest 

 varieties and continues to end of season with 

 latest varieties — lobes deep — cores small — seeds 

 small and masticated easily — flavor sub-acid, 

 aromatic — perceptibly sweeter than other 

 favorite varieties — no mustiness — color, delicate 

 crimson — texture, firm — shipping quality, best. 



WILL THRIVE ANYWHERE IN U.S. 



The fact is well known that berry roots from 

 the Puget Sound country grow better all over 

 the United States than those from anywhere 

 else, but the Superlative will prove this with 

 even added emphasis. Invest in a few Super- 

 lative roots now; it will be the leading variety 

 in a few seasons; every one who sees the fruit 

 wants it; your profits will return a hundred- 

 fold. The endorsement of the Chas. H. Lilly 

 Co. is a sufficient guarantee that the Improved 

 Superlative Red Raspberry is all that is 

 claimed. 



OFFER OPEN TO EVERY GROWER 



It is the desire of the Chas. H. Lilly Co. that 

 the distribution of the Improved Superlative 

 Raspberry shall be as widespread as possible 

 in order that individual growers all over the 

 United States and Canada may be able to make 

 a start with this grand variety, thereby making 

 a far-reaching and perpetual advertisement for 

 the firm. Owing to the great value and limited 

 number obtainable, it has been necessary to 

 fix a price of $1 each for the roots. Large 

 orders are not solicited, and under the 

 circumstances no reduction can be made 

 in such cases. Improved methods of pack- 

 ing have been prefected whereby the Chas. 

 H. Lilly Co. ship the roots so thoroughly pro- 

 tected that they reach the most distant points 

 across the continent in perfect planting con- 

 dition. 



ORDER THE SUPERLATIVE NOW 



In ordering use the attached coupon, writing 

 name and address plainly: 



Cut this out and mail to the cm, 3. 



SEATTLE, WASH. 



Enclosed find $ for which send me 



Superlative Red Raspberry roots 



from the Improved Strain, at $1 each, postpaid. 

 Also send free, postpaid, your complete new 

 Seed and Plant Catalogue. 



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