April, 1907 



THE GARDEN MAGAZINE 



127 



THE- TALK- OF- THE - OFFICE 



To business that we love we rise betime 



And £0 to 't with delight." — Antony and Cleopatra 



A New Kind of Cyclopedia 



Did you ever hear of a cyclopedia which — 

 (i) Is always up-to-date, making available the most recent 

 information of the best-posted authorities ? 



(2) Answers your questions with special reference to your 

 particular problems ? 



(3) And which costs nothing? 



That's the kind of " Correspondence Cyclopedia" we are 

 conducting for those who take our magazines. We consider it 

 the most important step ever taken in extending indefinitely the 

 helpfulness of a practical magazine which aims to inspire and 

 instruct its readers to the improvement of their methods in the 

 activities it covers. 



We call this department THE READER'S SERVICE. 



It is far from an experiment; in the last six months it has 

 answered thousands of queries, ranging from information as to 

 Modern Women Novelists (a bit off our beat that!) to an 

 elaborate statistical statement about farms, farming methods, 

 and living conditions in a particular section of the South — 

 as a result of which, by the way, the recipient actually sold his 

 place in another state and moved to Alabama. 



This SERVICE so clearly fills a real need that we've decided 

 to extend it greatly. Our ideal is to supplement our magazines 

 so that any reader who wishes expert information along any line 

 covered by The World's Work, Country Life in America, The 

 Garden Magazine, or Farming, can either get it direct from us, 

 or be guided to the proper sources. We have on our staff half 

 a dozen men who are real specialists in gardening, housebuilding, 

 farming, business methods, finance, and so on ; we have access to 

 dozens of special sources of information, including the inexhaust- 

 ible store of facts heaped up by the Government bureaus ; it is our 

 business to know what is happening along all of these fines, and 

 we make it our business to put all this knowledge at your dis- 

 posal. 



This means that we are spending thousands of dollars a year 

 to give you the most recent practical and helpful information on 

 a thousand different subjects. For instance, here are a few of 

 the lines covered : 



Finance 



Insurance 



Business Helps 



Architecture 



Building Materials 



Plumbing 



Heating 



Lighting 



Antiques 



Books 



House Furnishings 

 Garden Furniture 

 Horses 

 Live Stock 

 Poultry 

 Dogs 



Horticulture in all its phases 

 Photography- 

 Outdoor Sports 

 Health 



Hotel, Railway and Steamship Bureau: 



We will send you information concerning rates, the best and 

 quickest way to make a journey from one part of the country to 

 another; name handbooks for travelers; book accommodations 

 at hotels and steamers. 

 Employment Bureau: 



We desire the names of those who desire help or positions. 



During the course of the year we receive many calls of this 

 nature and can render assistance in many cases. 

 Exchange Bureau: 



For antiques or objects of art. 



And why do we do this ? 



BECAUSE 



We are convinced that this one final effort in effectively serv- 

 ing our subscribers will make our magazines literally indispens- 

 able. We want them to be household institutions. 



If you don't get the magazines regularly, better forward your 

 subscription and test this really notable Bureau of Information. 



We make various combinations of our magazines at reduced 

 prices, and also make lower rates for 2- and 3-year subscriptions. 

 Here is a complete schedule : 



ORDER BLANK- 

 Doubled ay, Page & Co., 



133 East 16th Street, New York 

 Please send me 



The World's Work 



$>3.oo; or 



$5.00 for 



2 years 



$4.00; or^ 



$6.00 for >- Country Life in America 

 2 years ) 



Jji.oo; or 



i>2.oo for 



3 years 



$1.00; or 

 $2. 00 for 



The Garden Magazine : 



Farming 



Both 





$4-25 





for 1 year 



All three 





$4.65 



Both 



for 1 year 



$1.65 





for 1 year 





3 years 

 for which I enclose 



Name 



Address ..... . 



_:^ 



