262 



The Readers' Service will lumish you with the 

 names oi reliable firms in any department o\ trade 



THE GARDEN MAGAZINE 



May, 1907 



You Take a Big Risk 



WHEN YOUR DEALER SAYS TO YOU: 



" We have our own brand, which costs less 

 because we don't have any advertising 

 expense; " or, " This is just as good and 

 costs less; " or, " We know this brand and 

 recommend it. The kind you ask for costs 

 more, and you couldn't tell the difference" 



If you take his advice instead of 

 insisting on the advertised brand 



You asked him for what you wanted — 

 probably because advertising of one kind or 

 another had convinced you. 



The manufacturer who did that adver- 

 tising did it at considerable expense to 

 prove to you that his goods were worth 

 trying. 



If he didn't use every care to make them 

 just as perfect as he knew how. he couldn't 

 hope that they would convince you of their 

 merit when you tried them. Yet he spent 

 his money to reach you with his arguments, 

 trusting to his goods to prove them. 



Isn't it pretty certain, then, that they are 

 good of their kind ? 



When he has created a general demand 

 for his goods, in come the imitators, trading 

 on his demand — the " just as good " and all 

 the rest, with no carefully built up reputa- 

 tion to preserve, no expensively bought 

 business to endanger, and probably little 

 or no expense in making the product 

 they hope to substitute for the advertised 

 article. 



YOUR SAFETY lies in the advertised 

 brand — back of it is the makers' guaranty 

 and the magazine's guaranty. The Dealer 

 who offers you something " just as good " 

 isn't good enough for you. Tell him his 

 guaranty is not good enough and 



ASK AGAIN FOR WHAT YOU WANT 

 AND INSIST ON GETTING IT!! 



Prepare for the F\it\jre 



"BACK TO THE LAND" is not an empty phrase, and the young man with a 

 thorough knowledge of horticultural and agricultural subjects has a great field open 

 to him. t YOU can get that knowledge from the HOME CORRESPONDENCE 

 SCHOOLS, (see page 214) SPRINGFIELD, MASS., whose excellent work we can 

 endorse. If WE will pay your tuition if you will take subscriptions for our splendid 

 magazines, Country Lije in America, The Garden Magazine and Farming, in your 

 locality, f A POSTAL will bring full particulars. SEND FOR IT TODAY. 



Address, Cir. Manager, The Garden Magazine, JVeto} yorK. 



A Free Book 



That Every Qarden 

 and Home Owner 

 Should Have. 



There is not a single reader of The Garden 

 Magazine who would not be benefited by 

 knowing more about concrete In a hundred 

 ways it can serve a purpose upon any place, 

 large or small. As the cost of lumber advances, 

 its place is being taken in a multitude of ways 

 by concrete, a material cheaper than real stone, 

 more sanitary than wood, and indestructible. 



Because concrete construction is usually 

 associated with heavier and bulkier work, we 

 enumerate a few of the ways in which it can 

 be utilized about the home : 



Concrete Greenhouses, Hot Beds and Cold 

 Frames, Sidewalks, Curbs and Gutters, Root 

 and Mushroom Cellars, Kennels and Chicken 

 Houses, Water Tanks and Cisterns. 



Concrete Walk, Horse Block and Hitching Post. 



"Concrete Construction 



About the HOME and on the FARM" 



contains 127 pages of practical information 

 about the ordinary uses of concrete, the uses 

 that appeal to the average home owner. It 

 tells in language free from technical terms how 

 to make concrete and how to use it, with full 

 tables and diagrams. The 145 illustrations are 

 mostly photographs of actual work, much of 

 it by amateurs. Write for a free copy to 



THE 



Atlas Portland Cement Co. 



Inquiry Dept., 30 Broad St., New York 



Just a word about buying 

 cement. Be sure you get ATLAS. 

 This label is for your convenience 

 in buying. It is on the head of 

 every barrel and the side of every 

 bag and no substitute should be 

 accepted. THIS cement is rec- 

 ognized by U. S. Government 

 Engineers as the Standard Ameri- 

 can Brand and is Always Uniform. 



^"PORTLAND "^ 



ATLAS 



^ CEMENT /J* 



BOOKER T. WASHINGTON'S 



BOOKS 

 WORKING WITH THE HANDS 



Net, $1.50. Postage, 15 cents 



CHARACTER BUILDING 



Net, $1.50. Postage, 15 cents 



UP FROM SLAVERY 



Net, $1.50. Postage, 15 cents 

 Published by 

 DOUBLEDAY, PAGE & COMPANY 



