February 1909 



THE GARDEN MAGAZINE 



4ra 



THE- TALK- OF - THE - OFFICE 



TOO FEW COPIES 



of Rackham's most beautifully illustrated edi- 

 tion of "A Midsummer-Night's Dream" were 

 available for Christmas. It was the illustrated 

 book of the season, and we were unable to fill 

 the demand by many hundreds of copies. 

 These color plates are all printed in England, 

 and a new edition will be available about the 

 time this notice gets into print. 



THE SPRING LIST OF BOOKS 



Doubleday, Page &: Company have already 

 in process of making the best collection of new 

 books it has been their good fortune to put forth. 



Among those now on hand (and there will be 

 others) for publication during the next six 

 months, are books by: 



Irving Bacheller 



Neltje Blanchan 



James Branch Cabell 



Mary Dillon 



Perceval Gibbon 



O. Henry 



Wallace Irwin 



Rudyard Kipling 



Edwin Markham 



Miriam Michelson 



Anthony Partridge 



Flora Annie Steele 



Mrs. Humphry Ward 



Booker T. Washington 



Jean Webster 



Stanley Weyman 



C. N. and A.M. Williamson. 



KEEPING GOOD BOOKS ALIVE 



According to our notion, a publisher is efficient 

 in proportion as he actually secures the possible 

 market for an author's work, and keeps interest 

 in that book alive. The difficulty he meets 

 first of all is to introduce the knowledge that the 

 book exists to the possible purchaser. This 

 firm, in taking over the whole list of volumes 

 formerly issued by the McClure Company, has 

 almost doubled its sales, and with this enlarged 

 business can send its salesmen to much smaller 

 towns than before, and has greatly enlarged its 

 advertising facilities. In every way it wants to 

 work toward that desired end of really getting 

 the possible market. 



All this is preliminary to saying that we should 

 like to send any reader of this paragraph the 

 catalogues of books now issued by us. The 

 books can then be purchased through any book- 

 seller in the United States or Canada, or will be 

 sent direct, on approval, to be paid for after 

 examination — an old plan of ours, and a good 

 one for both purchaser and publisher. 



What a pleasure it is to add a new book friend 

 to your acquaintances, and Christmas is not the 

 only season for achieving this pleasure. 



In this connection we wish to call your atten- 

 tion to prizes offered by us on page 53 of this 

 magazine, for suggestions to help accomplish 

 this purpose. 



:-. sf 





THE 1909 GARDEN AND FARM ALMANAC 



The Garden and Farm Almanac is useful all 

 the year round, and has a sale from January 

 to December; but of course the real way to get 

 the full value of all the information contained 

 in this little volume is to start with the beginning 



of the year. The price is 25 cents postpaid, 

 and every page is full of facts that everyone 

 wants to know. 



JANUARY PUBLICATIONS 



In January we have the pleasure of publish- 

 ing the following books, which we believe are 

 sure to have a lasting success, and which will 

 speak for themselves: 



The Death of Lincoln (The Story of Booth's 

 Plot, His Deed, and the Penalty), by Clara E. 

 Laughlin. 



Lincoln's Love Story, by Eleanor Atkinson. 



The Climber, by E. F. Benson. 



Comrades, by Thomas Dixon, Jr. 



The Bishop and the Boogerman, by Joel 

 Chandler Harris. 



COUNTRY LIFE FOR EVERYONE 



The President thinks that life in the open is so 

 important that he has appointed the Country 

 Life Commission to foster its extension and 

 improve its condition. We feel that our maga- 

 zines, Country Life in America and The Garden 

 Magazine-Farming, The Garden and Farm 

 Almanac, and all of our open-air books should 

 prove to be good tools for advancing this interest. 



We started this campaign when we first began 

 business nine years ago, and it has occupied the 

 attention of a large proportion of more than 

 three hundred people who work in our shop. 

 What we want now is three thousand people 

 of equal calibre and enthusiasm working on 

 this fascinating campaign outside of our shop, 

 in the country where the out door life is enjoyed, 

 and among the town and city people who should 

 enjoy it. The effort is good, and it should be 

 profitable. If the reader of this paragraph 

 wants to join in this campaign to do some 

 good work, and make some money, he or she 

 will please send their name and address on 

 this blank. 



G. M., 2, '09 



Doubleday, Page & Company, 

 New York City 

 Please send me particulars of your plan for 

 the Country Life Campaign. 



Name 



Address 



