June, 1909 



THE GARDEN MAGAZINE 



277 



MANY THANKS 



The spring of 1909 has been a season of 

 great advance along the various lines of pub- 

 lishing followed by Doubleday, Page & Com- 

 pany. For all of which we thank our customers. 



Each of the magazines has made splendid 

 progress, and we hope they are continually 

 becoming more worthy of the appreciation 

 which has been shown for them. 



In the advertising sections, the magazines 

 have published 376,323 agate lines of really 

 high-class, paid advertising during the first 

 five months of this year, as against 263,596 

 lines in the same period of 1908. 



The book department, by acquiring the 

 list of important volumes formerly issued by 

 the McClure Company, has almost doubled 

 its output, and greatly increased the number 

 of authors whose works we issue. 



We look toward the latter half of the year 

 with hope and confidence, and we wish our 

 customers and friends all good luck. 



" THE AMERICAN FLOWER GARDEN " 



Our readers may be interested to know that 

 we published on April 21st "The American 

 Flower Garden," by Neltje Blanchan, in a 

 limited edition of 1,050 copies, and that every 

 copy of the whole printing was subscribed for 

 before the day of publication. 



" THE CYCLOPEDIA OF AGRICULTURE " 



Professor L. H. Bailey, whose many prac- 

 tical and useful books were followed as mag- 



A NEW GARDEN BOOK CATALOGUE 



We have established a section in our Mail 

 Order Department which has to do exclusively 

 with outdoor life books issued by other pub- 

 lishers, as well as those put out by ourselves 

 You are invited to send for this catalogue. 

 Here is a coupon for your convenience. 



DOUBLEDAY, PAGE & CO., New York: 

 Please send me your Garden Book Cata- 

 logue, mentioned in The Garden Magazine. 



Name. 



Address- 



num opus by his great " Cyclopedia of 

 Horticulture," has now completed a companion 

 work of equal magnitude in his " Cyclopedia of 

 Agriculture," in four great volumes, with hun- 

 dreds of pictures. 



We have made an arrangement with the 

 publishers, the Messrs. Macmillan, to supply 

 it to our readers on favorable terms, and will 

 gladly send a circular of it to any readers who 

 would like further particulars; or see announce- 

 ment on pages 164-5, of Country Life in America. 



SOME TIMELY BOOKS 



This list of timely books may be more than 

 familiar to you, but we print it again, as you 

 may find some new titles: 



All books can be sent on approval. 



THE GARDEN LIBRARY 



"The Vegetable Garden," by Ida D. Bennett. 

 "The Flower Garden," by Ida D. Bennett. 

 "Orchard and Fruit Garden," by E. P. Powell. 

 "Roses and How to Grow Them," by Many Experts. 

 " Ferns and How to Grow Them," by G. A. Woolson. 

 "Lawns, and How to Make Them," by Leonard 



Barron. 

 "Water-Lilies, and How to Grow Them," bv H. S. 



Conard and Henri Hus. 

 "Daffodils, Narcissus, and How to Grow Them," 



by A. M. Kirby. 

 Fixed price, $1.10 per volume (postage 10 cents). 



THE FARM LIBRARY 



"Soils; How to Handle and Improve Them," bv 



S. W. Fletcher. 

 "Farm Animals," by E. V. Wilcox. 

 "Farm Management," by F. W. Card. 

 "Cotton," by C. W. Burkett and Clarence H. Poe. 

 Fixed price $2 per volume (postage 20 cents). 



OTHER OUTDOOR BOOKS 



"How to Make a Fruit Garden," by S. W. Fletcher. 



Fixed price $2 (postage 20 cents). 

 "How to Make a Vegetable Garden," by Edith L. 



Fullerton. Fixed price $2 (postage 20 cents). 

 "Our Native Orchids," by W. H. Gibson and Helen 



F. Jelliffe. Fixed price $1.35 (postage 10 cents). 

 "The First Book of Farming," by Charles L. 



Goodrich. Fixed price $1 (postage 10 cents). 

 "How to Make School Gardens," by H. D. Hemen- 



way. Fixed price $1 (postage 10 cents). 

 "How to Plan the Home Grounds," by S. Parsons. 



Fixed price $1 (postage 10 cents). 

 "A Plea for Hardy Plants," by J. Wilkinson Elliott. 



Fixed price $1.60 (postage 15 cents). 



THE E. C. S. K. LIBRARY 



In this successful library, we have just added 

 two volumes: 



" Kipling Every Child Should Know," 



$1.20 net. 

 "Wild Flowers Every Child Should 



Know," by F. W. Staek, $1.20 net. 



ACTUAL COLOR PHOTOGRAPHY 



We hope that all the readers of this magazine 

 read also Country Life in America. If they 

 don't, they are missing an opportunity. That 

 magazine is the only one in the world, so far 

 as we know, which is regularly illustrated by 

 the wonderful new process of color photography 

 plates, discovered by the French scientist, 

 Lumiere. No one who is interested in out-of- 

 door photography should fail to watch the 

 development of this great achievement month 

 by month. Sent thirty-five cents for the June 

 issue, or order from your newsdealer; or send 

 $4 for a year's subscription. All back numbers 

 since these color photographs began have been 

 exhausted. The June issue is the first avail- 

 able to new readers. 



WANTED NAMES 



More and more are we impressed with the 

 fact that the circulation of a magazine extends 

 from the readers themselves. The subscribers 

 to The Garden Magazine know better than 

 anyone else what sort of people would enjoy 

 and be benefited by such a periodical. 



We appeal to every interested reader of The 

 Garden Magazine to send us the names of a dozen 

 people who love a garden, to whom we can 

 mail a description of the magazine, with a 

 special offer to get a new subscriber started. 

 If you are willing to help with the names and 

 addresses, please write them on a piece of 

 paper, and send them to us with this coupon, 

 and we will at once mail to you, with our 

 compliments, an artist proof of a garden pic- 

 ture suitable for framing, which you will, we 

 feel sure, be glad to have. 



DOUBLEDAY, PAGE & CO., New York: 

 Enclosed find list of garden lovers. You may 

 (may not) (erase as you decide) use my name as 

 recommending the magazine. 



. Name 



ADDRESS 



