AUGC 8T , 19 10 



THE GARDEN MAGAZINE 



THE- TALK' OF • THE - OFFICE 



"To business that we love we rise betime 

 Andgro to 't with delight." — A 7iiony a7td Cleopatra 



Country Life Twice a Month, and Why 



Beginning November, 1910 



The year 1909 was the most prosperous Country 

 Life in America had ever experienced, and the early 

 months of 19 10 w^ere even more successful. Therefore 

 some people may say: "Why not let w^ell enough 

 alone ? " 



To do this means to go along on a level and easy 

 basis which leads to mediocrity, and we think we see 

 a way to forge ahead into a new and even broader 

 usefulness, by not "letting well enough alone." 



When this magazine was begun, nearly ten years ago, 

 there was none like it in the field; but the idea is no 

 longer new, and many excellent periodicals are devot- 

 ing themselves to its special subjects. When we be- 

 gan our Gardening Manual, our Vacation Number, our 

 Home-Building Annual, they were riovel and indi- 

 vidual; now there are many such issues. 



Since Country Life in America was the first of its 

 class, we should like to have it retain its position; 

 and this new plan, for a mid-Month Number, gives a 

 chance. to do some new and original things. 



For several years we have been cramped for space 

 to cover all the subjects we wished to have treated, 

 even though we have greatly increased the number 

 of pages of reading matter. 



We have now hit upon a plan to carry out our 

 idea, namely, the publication of 



Special mid-Monthly Numbers 



The regular number will be issued as formerly, 

 about the first of the month; and on about the fifteenth 

 there will be the special mid-Month Number, with as 

 much or as little regular departmental matter as 

 seems desirable under the circumstances. 



Here are some of the subjects: 



Inside the House Number 

 The Little Garden Number 



The Country Housekeeper's Number 



The Little Farm Number 



The Winter Joys' Number 



The Motor Number 



The Flying Number 



The Old Village Number 



The Fountain, Pool and Water Garden 



Number 

 The Home Grounds Number 

 The Rose Lovers' Number 

 The Bungalow Number 

 The Little House Number 

 The Economical Readers' Number 

 The Hardy Garden Number 

 The Concrete House Number 



The order of publication remains uncertain, and we 

 retain the right to add, subtract, and change these num- 

 bers as we see opportunity to improve them. 



We want to make Country Life in America more in- 

 teresting to more people, more original, fresher, and 

 more beautiful; ive want so to conduct and develop it 

 that everybody who loves the country will find in it 

 everything he wants to know. 



The Subscription Price Remains $4.00 a Year 



for twenty-four issues, instead of twelve issues. 



Our readers and friends will be, we hope, as pleased 

 as we are to see the magazine develop into this 

 greater sphere. It is the celebration of the start of the 

 tenth year of Country Life in America, of our moving 

 into our new country home at Garden City this 

 fall, and of the fulfilling of several long suppressed 

 ambitions. 



During the last decade the love for country living 

 increased among all classes. We dedicate the maga- 

 zines to forward this great movement. 



DOUBLEDAY, PAGE & COMPANY, 133 East i6th Street, New York City 



