October, 1910 



THE GARDEN MAGAZINE 



103 



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"To business that we love we rise betime 

 And go to 't with delight." — Antony and Cleopatra 



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Many Changes — Please Note 



ADDRESS US AFTER OCTOBER iST, 



1910, AT GARDEN CITY, LONG 



ISLAND, N. Y. 



We are sorry to have to do it, but if our 

 friends will bear with us for about six weeks 

 or two months we think we shall never again 

 have to ask for leniency. 



About the time this magazine reaches our 

 readers we expect to be in the spasm of mov- 

 ing. In the confusion of new building, new 

 machinery and new surroundings, we may 

 make mistakes. 



You Will Also Find Us at our New Book- 

 Store in the Pennsylvania Station, jjrd Street 

 and yth Avenue. 



L Here we have a fully equipped bookstore, 

 'and you are especially invited to visit us. 

 On September 8, 19 10, New York moved 

 twenty minutes nearer Long Island. 



Next month we will give you the time table 

 and particulars, and we hope to see all our 

 friends some time this fall, at Garden Cit}' 



COUNTRY LIFE IN AMERICA 

 20c. A NUMBER 



On November ist, and twice a month 

 thereafter, you can buy Country Life in 

 America for 20 cents a copy at the news- 

 stands, except the Christmas number, and 

 your subscription of $4.00 a -year will bring 

 you 24 issues a year, and as good as we can 

 make them. 



Country Life in America is not returnable. 

 To be sure to get it you will have to order 

 from your newsdealer. Already we have 

 been obliged to increase the size of the mid- 

 monthly issue and so far as indications go 

 this is the best move Country Life in America 

 has ever made. 



The first mid-monthly issue (November 

 15th) will be largely devoted to "The In- 

 side of the Country House," and Mr. Louis 

 C. Tiffany has acted as the Consulting 

 Editor. He says: "Beauty in the home 

 has little or nothing to do with the amount 

 of money spent; extravagance does not 

 produce beauty; and most of our richest 



people, like some of our poor people, have 

 not yet come to see the value of good taste. 

 Simplicity, and not the amount of money 

 spent, is the foundation of all really effective 

 decoration. In fact, money is frequently 

 an absolute bar to good taste, for it leads 

 to show and over-elaboration." The mid- 

 monthly issues will be especially devoted to 

 what may be done with moderate expense — 

 the high cost of living should make country 

 life more desirable and pleasant. 



Coming issues and their consulting editors 

 are: 



December. "Winter Joys." John Bur- 

 roughs, Consulting Editor. 



January. "Motor." Charles T. Glidden, 

 Consulting Editor. 



February. "Bungalow." J. M. Carrere, 

 Consulting Editor. 



March. "Back to the Land." Liberty H. 

 Bailey Consulting Editor. 



We think we are doing well for our readers: 

 may you like the enlarged and widened field. 



LAYING THE CORNER STONE 



On August 19th, the corner stone of our 

 new building was laid. It is quite true that 

 the building had gone far beyond the founda- 

 tions, but in these days when the brick-work 

 on steel frame buildings often begins on the 

 third or fourth story, the occasion seemed 

 to be not too strange. We reprint here the 

 story of the day copied from the Boston 

 Transcript. 



ROOSEVELT FOR COUNTRY LIFE 



HE LAYS CORNER STONE OF DOUBLEDAY, PAGE & CO's 



NEW COUNTRY LIFE BUILDING AT 



GARDEN CITY, L. I. 



Garden City, L. I., Aug. 20 — Colonel Theodore 

 Roosevelt came out here yesterday to lay the corner 

 stone of the building which is the central feature of 

 the Country Life Press Gardens of Doubleday, Page 

 & Company, publishers, who will move their book 

 and periodical plant from East Sixteenth Street, 

 New York City, out here early in the autumn. After 

 handling a trowel that had been used for fifty years, 

 and after the stone had been set, Colonel Roosevelt 



made a speech about the wisdom of getting city people 

 into the country, a plan which the publishing company 

 seemed to be adopting, he said, and which he himself 

 had long advocated. He said: 



"As I have become an editor myself, I have to 

 come out here. Then this was putting into practice 

 what I preached for quite a time, that people should 

 go out into the country. I am not sure, looking 

 along the road by which I came here, that this is the 

 kind of genuine country that we have in parts of 

 Nassau County, but it is pretty good as far as it goes. 

 And, seriously speaking, my friends, I felt that I 

 ought to come out here and wish success to this ven- 

 ture, not only because of the high regard in which I 

 hold the men who are doing it, but because I feel 

 that it is so important more and more to spread the 

 city work out into the country regions. I feel that 

 everything that tends to spread the population as it 

 becomes congested in the great cities, everything 

 that gives more chance for fresh air to the men, the 

 women, and, above all, to the children, counts for 

 just so much more in the development of our civic 

 life. 



"And therefore I hail any effort of this kind. I 

 hope that it means that those connected with it in 

 every capacity will be more apt than before to live in 

 the country, for their own sakes and especially for 

 the sake of their children. I feel that this should be 

 particularly so with a magazine dealing with country 

 life. That magazine ought to practise what it 

 preaches; when it preaches living in the land it should 

 come as near doing it as possible. I firmly believe 

 that the next two generations of mankind will have 

 to set seriously to work to solve the problem of living 

 under the necessary conditions of health, at the same 

 time arranging for the necessary transaction of busi- 

 ness. Business now is combined, is concentrated as 

 never before, and the demands are such that men are 

 obliged to work together, to work under circumstances 

 of great concentration. We have got to have more 

 scattering out of the people over the land. That is 

 one of the great problems that our children will have 

 to face, and I am glad that this body of men have set 

 themselves to do part of the work of facing it. Now 

 I didn't intend to come here and make an address, and 

 I especially didn't intend to preach to you, but, you 

 see, I have dropped into it without fully intending to. 

 And so I shall refrain from saying what I should like 

 to say about the bringing up of children and other 

 kindred subjects. I heartily wish you well and am 

 very glad to be out with you this afternoon." 



the new kipling book "rewards and 

 fairies" 



It is a great pleasure to announce a new 

 book entitled " Rewards and Fairies " by 

 Mr. Kipling. This will be ready October 6th. 



