One Thousand Dollars 



(including ^250.00 First Prize for a letter of not more 

 than two hundred words) 



Will be paid for the Best 

 Explanations of 



The Reasons Why" 



is the Largest Mail- Order 

 Seed Trade in the World 



The cash will be distributed as 

 follows: First Prize, $250.00; Second 

 Prize, $100.00; Third, Fourth and 

 Fifth Prizes, $50.00 each; ten Sixth 

 Prizes of $25.00 each and ten Seventh 



Frizes of $10.00 each, followed by thirty prizes of $5.00 each for the next best letters— making in all fifty-five prizes, amounting to one thousand dollars ($1000.00). 

 Our friends, the editors of three most widely circulated, leading American agricultural and horticultural papers, have kindly consented to act as Judges. They 

 are: Wilmer Atkinson, The Farm Journal, Philadelphia; H. W. Collingwood, Rural New Yorker, New York, and P. V. Collins, The Northwestern 

 Agriculturist, Minneapolis, Minn. '^ For further particulars see page 173 of Burpee's New Annual for 1911 — mailed free on apjplication. 



"The Burpee Business — a National Institution 



» 



"The Leading 

 American 

 Seed 

 Catalog" 



" Better than ever" 

 for 1911 ! 



The Thirty-Fifth Anniver- 

 s: ry edftion of iiii« popular 

 " Silent Salesman " teil's the 

 plain truth about the Best 

 Seeds that can be Grown, — 

 as proved at our famous' ' Ford- 

 hook Farms, — the largest and 

 most complete Trial Grounds 

 in America. Handsomely 

 bound with covers lithographed 

 in nine colors, it also shows, 

 painted from nature, on the six 

 colored plates, leading special- 

 ties in unequaled Vegetables 

 and most li e a u t i f u I new 

 Flowers. With hundreds of 

 illustrations from photographs 

 and carefully written descrip- 

 tions it is A Safe Guide to 

 success in the garden and 

 should be consulted by every 

 one who plants seeds, either 

 for pleasure or profit. 



Through wise advertising, 

 splendid organizing ability and 

 enterprise that knew no imita- 

 tions, the Burpee establish- 

 ment has grown to be far more 

 than a mere mail-order house. 

 It is to-day a National Institu- 

 tion with a field and scope 

 reaching beyond and above the 

 county fair. — From Horti- 

 culture, Boston, Mass., May 

 7, 1910. 



m^ Try to visit us during the 

 winter or spring and doubtless 

 you will be interested in view- 

 ing the various departments, 

 beginning with the mail room, 

 where the entire time of the 

 Cashier, with six to nine will- 

 ing helpers, is occupied in o/><'«- 

 /'n^the mail alone. Theletters 

 and postal cards sometimes 

 number more than eight thou- 

 sand received in a single day! 

 " Let us talk together," in 

 our mutual interests, — by an 

 expenditure, on your part, of 

 only one f^n? to mail postal card. 



The Burpee Buildings, Philadelphia 



Owned and now entirely occupied by us, afford unequalled facilities for 

 the proper execution of mail orders — promptly — without any delay ! 



Twoother buildin- s to the south (including a double warehouse on Yrrk Avenue) are not shown 



'•n.'vMrr^'\",.°^;..,3^ -."k"""." '" °'^"' '' ^' """'''" "^5 Ncrth Fifth Street. Our New 

 Daylight Addition has forty-two tuindows on ,ach floor. 



^.Ke'i^SsT ^""'■''^ BUILDING (Seven Stories) was erected in 1898 upon the site occupied by 



We supply seeds each season direct to more planters than do any other growers,— and yet we emolov no 

 agents nor do we send out drummers t.5 solicit orders. We seek the trade, however, of all who realize that in 

 seeds The Best ,s the Cheapest." We would be pleased to serve you and shall mail our complete catalog 

 free if you are w.llmg to pay a fair price for Seeds of The Burpee-Quality. Shall we mail you a copy? If so 

 kindly name The Garden Magazine and write, — TO-DAY! ^"FJ- ^' =>"> 



one 

 can 



In celebration of our Thirty-Fifth Anniversary Year our Catalog prt^tnts se-veral New Features — 

 of which IS the following unusual offer.-Four of the Finest New Annual Flowers from seed-of which two , 

 be had only from us! v....v.ii .ivw 



For 2 S CtS r "''I' "'^" °"^^^g"'" fift"" cent packet each of Burbank's most gorgeously brilliant 

 P u V ^^""^ Fireflame Eschscholtzia and the magnificently varied, gigantic New Burbank 



Popp.es,- both now first introduced and described by Luther Burbank on page 125 of our CatdoTue -^ and a 

 ten cent packet each of the uiniique New African Golden-Orange Daisy {Dimorthotheca AurantiacaT^nd 

 The Burpee Blend for 1911 0/ Superb New Fancy Antirrhinums. pnoineca Jiurantiaca) and 



^ Thousands throughout the world who plant these new flowers will surely remember with pleasure for 

 I^y-Seeds^^ ''°'"'"^ '"'""' " Thirty-Fifth Anniversary Year of The Burpee Bi^siness in Qual- 



For one dollar we will mail five sets of these "Four Finest" New Flowers,— and to five seoarate addressee — 



W. Atlee Burpee & Co., Burpee Buildings, Philadelphia 



Reduced F^icsimile of Front Cover 



COUNTRY LIFE PRESS, GARDEN CITY, N. Y. 



