THE GARDEN MAGAZINE 



55 



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SUCCESS OF THE FIRST NUMBER 



TT is perhaps unwise to feel too much elated 

 *■ over the success of an initial number 

 of any magazine. We realize that a kindly 

 interest must be followed by improvement 

 month after month before a public finally 

 accepts a new magazine at its proper worth. 

 But at all events, the start of The Garden 

 Magazine has been vastly more successful 

 than we expected or even hoped for. In less 

 than two weeks the first issue was entirely 

 sold out; and the people for whom it was 

 designed wrote enthusiastic letters to say 

 that it was the sort of magazine which they 

 wanted and had long waited for. 



The time from the first conception of the 

 magazine to the day when it was actually 

 printed and published was less than two 

 months. Preliminary estimates were drawn 

 up for a thirty-two-page monthly, and a 

 year's income and plans were hastily estimated 

 oased on similar experiences with our other 

 magazines. The great interest shown by 

 the advertisers made it necessary to enlarge 

 the magazine to forty-eight pages. The in- 

 come from sales and subscriptions has already 

 been three times the amount estimated, and 

 the appreciation and encouragement of our 

 friends has made the starting of the magazine 

 a pleasure instead of a burden. The supply 

 of the first issue being exhausted, subscrip- 

 tions received after February ist begun with 

 the March number. 



We want especially to thank the dealers in 

 gardening supplies of all kinds, from seeds to 

 trees and hoes to plows, for their very cordial 

 and helpful co-operation. A magazine which 

 has no axe to grind and no seeds to sell, 

 but devoted exclusively and single-heartedly 

 to the increase of interest among people who 

 own and love a garden, has found a waiting 

 market, as we knew it "would. 



THE PLANTING NUMBER 



The April issue of The Garden Magazine 

 will be a great help to simplify the rush at the 

 busiest moment of the year. The planting 

 table for vegetables is the simplest and most 

 practical device of the kind that we have ever 

 seen, and the same is true of the planting table 

 for flowers. This shows just when to plant, 

 how deep, how far apart, whether the plants 

 are to be thinned or transplanted, and when 

 they should be fit to eat or enjoyed. Another 



" To business that we love we rise betime 

 And go to 't with delight." — Antony and Cleopatra. 



strong feature is an important article on how 

 to grow hardy roses. 



The beginner is likely to plant too much of 

 one thing and not enough of another, and to 

 plant the varieties which are best suited for 

 commercial conditions when he might just 

 as well have the finer flavored sorts which 

 are suitable for the home garden. 



The whole number is full of practical sug- 

 gestions for saving time, worry, and expense, 

 and for getting the varieties of fruits, vege- 

 tables, and flowers that stand for quality in 

 the home garden. There will be, we expect, 

 more text and more pages, but the price re- 

 mains as usual, ten cents. 



THE WORLD'S WORK 



There is published in the March number 

 of The World's Work an article on Lhasa, by 

 Mr. Perceval Landon, which, all things con- 

 sidered, and with its illustrations, is one of 

 the most remarkable we have ever printed. 

 Mr. Landon went to Lhasa with the British 

 expedition commanded by Colonel Young- 

 husband, and represented the London Times. 

 He had the knack of photography, and his 

 large kodaks are more beautiful and inter- 

 esting than any ever made in that strange 

 country. He describes for the first time the 

 Forbidden City, which has always been closed 

 to the outside world, but which was invaded 

 for a few brief weeks, and has since been shut 

 up again as tightly as ever. 



Mr. Landon's book, "The Opening of 

 Tibet," which Doubleday, Page & Com- 

 pany will publish at once, tells the story 

 of this expedition with a preface by Colonel 

 Younghusband. It is the most important 

 book of travel issued for a number of years. 



COUNTRY LIFE IN AMERICA 



The March number is the Annual Garden 

 Manual. It contains more pages, more 

 articles, and more pictures than any number 

 we have ever printed. We hope also that in 

 manv practical and helpful ways it is better 

 than its predecessors. 



Unlike most magazines, Country Life in 

 America has to work a full year ahead. The 

 pictures printed in these pages (and they go 

 to press when the snow is heaviest) were of 

 course made last summer; almost every 

 article was planned the early part of 1904. 



This Garden Manual contains nearly 150 



pages, with 200 illustrations, and covers every 

 branch of gardening interest; it is the most 

 luxurious and beautiful magazine in the 

 country, with its great, broad pages and 

 large plates. These are some of the articles: 

 Hardy Roses for the Garden; An Italian 

 Garden that is Full of Flowers; Bamboos for 

 Every Part of the United States; A Garden 

 of Surprises; A Wind-swept Garden; A Nat- 

 ural Japanese Garden; Prize Articles by 

 Amateurs, and a score more. 



The price of this double number is 50 

 cents, but to subscribers there is no extra 





Cover for the March Gardening Number 



charge. If you do not have Country Life in 

 America regularly, fill out the following form 

 and get the three double numbers (including 

 the Christmas Annual and the Double Build- 

 ing Number) as part of your subscription. 

 Price, $3.00. 



Doubleday, Page & Company, New York 

 Inclosed please find $3.00 for a year's sub- 

 scription to Country Life in America. 



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