114 



// you wish to systematize your business the m tj -n /~t a t> "r» T?i XT TV/T A C A 7 T \T T? 



Readers' Service may be able to offer suggestions ± Jtl -Cv <J A it U Jli IN 1V1 A Vj A Z/ I IN ft 



March, 1910 



It's exceedingly hard to make 

 a good cigaret and sell it at 

 popular prices. 



So hard that only a few 

 people try it. 



So hard that most of those 

 who try it fail, and either go 

 out of business or "do like the 

 rest of them" and cut the 

 quality. 



So hard that we (my partners 

 and I) went without a profit for 

 five years, and put tens of 

 thousands of dollars into the 

 business, in order to keep up the qual- 

 ity and build the business to a volume 

 which would leave us a net profit out 

 of the mighty small gross margin in a 

 quality cigaret. 

 We spent years in getting together enough of the 

 right men to make enough Makaroff Cigarets to make 

 them a national proposition. 

 For some years we discontinued our advertising, because we couldn't 

 make enough goods and make them right, to justify advertising; but the 

 public^went right on buying our goods as fast as we could make them. 

 There is something beside good advertising in sales of that kind. 



I have always believed that if we pro- 

 duced the quality, the public would produce 

 the sales. And that faith has been justified. 



Our advertising is intended and our salesmen are instructed to produce public confidence rather 

 than sales. If we can do that the sales will take care of themselves. You will always find in 



MAKAROFF RUSSIAN CIGARETS 



fw^JJthw* corresponds with the straightforwardness of the advertising. We have now introduced the goods so 

 !£? a? V a to , deal ?rs that you can get them almost anywhere in the best cigar stores, hotels, cafes, dining cars, 

 etc. Any dealer who hasn't got them can get them quickly from his local jobber. If he doesn't want to, we will 



,wSU£» S^ mP y ' b f v mm }' on recei P t of the dealer's name and address, or simply his address, so that we may 

 investigate nis reason tor refusal. 



o„„ H/ * ^°. not H ^t ^ h 5 s f cl >jF ets at the , first trial, remember that they are mighty different from what you are 

 accustomed to, and that the difference is alt in your favor. Take time to get a little used to them and you will find 

 out just what we mean. ..^n^u. 



Makaroffs are absolutely pure, clean, sweet, mild tobacco, untouched by anything whatever to give them artificial 

 flavor sweetness, or to make them burn. You will find that you can smoke as many as you want of them without 

 any of the nervousness, depression or craving" that follows the use of ordinary cigarets. 



Pure tobacco won't hurt you. You may not be used to it, and you may not like the first Makaroff, but you'll like 

 the second one better, and you'll stick to Makaroffs forever if you once give them a fair chance. We have built this 

 business on quality m the goods and intelligence in the smoker— a combination that simply can't lose. We waited 

 quite a while, but it has won in our case and won big. The result is, that «-«« 



"This is a Makaroff year— nearly everybody smokes them now" 



Makaroffs are 15 cents and a quarter in boxes of ten. 

 $1.50 to $6.00 for 100's — packed in cedar boxes. 



Mail address, 95 Milk Street— Boston, Mass. 



HAVEYOUAYARD 



For Roses, Shrubs, Climbing Vines, Ornamental 

 Trees, Imported Evergreens, Fruit Trees, Small 

 Fruit Plants, Grape Vines, Etc. 



We make plans for laying out your grounds, and offer the greatest 

 bargains in the finest selection of ornamental and fruit stock in the country. 



Thirty-four years of square dealing 1 has enabled us to attain our pres- 

 ent standing as one of the largest nursery firms in the country. 



Write at once tor our Free illustrated catalogue, containing plans and 

 suggestions for all kinds of Gardening and Landscape Work. 



Woodlawn Nurseries, ALLEN L. WOOD, Rochester, N. Y. 



Raising Your Own Chrysanthe- 

 mums From Seed 



OF COURSE you can get definite results as 

 to varieties only by taking cuttings from 

 last year's plants. But, if your interest lies in 

 working out the unknown, and if you want to enjoy 

 the pleasure of seeing as many varieties of bloom 

 as you have plants, then there is a great satisfac- 

 tion in growing from seeds, for hardly ever will 

 you find, out of the same seed-head, two plants 

 that will produce similar flowers. And there 

 is always the possibility of the development of 

 something quite unusual. It may not be up to 

 the florists' standard as an exhibition bloom, but 

 it may possess other qualities and attractiveness 

 of form and coloring which will make a stronger 

 appeal to the amateur. 



Chrysanthemums may be grown successfully 

 and easily from seeds planted about the end 

 of March in seed trays or boxes three inches 

 deep — one inch for drainage and one for soil. 

 Charcoal broken up into small pieces keeps the 

 soil sweet by absorbing all the impurities that it 

 may contain and forms the best drainage material. 

 The soil should be composed of one part of light 

 garden loam, one part of leafmold and one 

 part of fine sand, thoroughly mixed and sifted. 

 After the- drainage is placed in the boxes or trays, 

 press the soil down firmly with a piece of board. 

 The day before the seeds are to be planted give 

 the tray of soil a thorough soaking of water so 

 that it will be moist when the seeds are sown. 



HOW TO SOW SEED 



Sow the seeds thinly, and cover with a light 

 covering of sifted soil, pressing down firmly and 

 evenly. Cover the tray with a pane of glass or news- 

 papers to prevent the moisture from evaporating 

 rapidly. Do not give water until the soil looks in 

 need of it; then place the tray in a tub partly filled 

 with water and allow the water to soak up through 

 the soil. Too much water will cause the seedlings 

 to "damp off." 



The seeds germinate in about five to seven days 

 after planting, and when the third leaves appear 

 transplant into another tray containing the same 

 kind of soil, leaving a space of one inch between 

 each plant. When the plants have attained about 

 three inches in height, transplant to two and one- 

 half inch pots and place them in a shady position. 

 A window with a northern exposure will do. Give 

 them plenty of water during the summer to pro- 

 mote growth. 



The potting soil should be composed of two 

 parts of garden loam and one part of well-rotted 

 cow manure. If cow manure cannot be secured, 

 use pulverized sheep manure which can be pur- 

 chased at any florist's. Use enough sand to keep 

 the soil open, and make it a little richer at each 

 shift of the plants to larger pots. An increase of 

 two inches in the size of pot at each shift will be 

 sufficient, the blossoming size being an eight- 

 inch pot. 



Chrysanthemums are gross feeders and should 

 be given rich soil and plenty of water. When the 

 plants have made a growth of six inches, pinch 

 out the centre of the main stem at the top to cause 

 it to put forth side shoots which, in turn, should 

 be pinched as soon at they have made a growth 

 of six inches. These will push forth new shoots, 

 and a fine bushy plant will be the reward. Allow 

 one bud to mature upon each stem if large blooms 

 are wanted. 



Spray the plants often to prevent attacks of 



