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How to Grow American Beauty and Other Good Roses 



You can grow American Beauty and other good roses in your home garden if you start right. The 

 first step is to plan your rose garden now, and plant only sturdy, own-root, home-grown roses. 



As American Beauty specialists, our experience will prove of value to you. We are the leading 



^-^ growers of American Beauty Roses in the country. Heller Roses are known everywhere. We can 



show you how to have roses blooming all Summer, and a rose garden coveted by your neighbors. 



At your command is all the experience we have accumulated during the many years we have been 



growing roses. We have helped thousands to complete success in Rose culture. We have hundreds 



and hundreds of letters and pictures from our many pleased patrons, showing American Beauty 



and other good roses grown profusely from the thrifty and vigorous plants we supply. 



In our new and beautiful book just published — 



"Roses of the Garden" 



we tell you of our successes, and give complete cultural 

 directions, which, if followed, will start you right and 

 help you to grow all kinds of roses. It illustrates and 

 describes all the leading varieties of Roses. A special 

 department is devoted to Carnations, Chrysanthemums, 

 Clematis, etc. There will be a big demand for this valuable 

 book, and it will be advisable to write for a copy to-day. 

 It abo contains a description of our wonderful new Rose 



Jeanette Heller, the Finest Rose in the World 



The ideal garden rose, strong, vigorous and healthy, free from 

 disease and seldom attacked by insects. In color it is a light blush- 

 pink, beautifully shaded. It has proven to be a rose of unusual merit. 

 Flowers may be cut from it early in May. and it continues blooming 

 until late in the Fall. No rose garden will be complete with- 

 out this rose. One year size, 25 cents ; two years, 60 cents ; 

 three years, $1.00. We pay expressuge on all orders. 



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All our roses are sent to you on their own roots. 

 Before shipping we dip the roots in heavy, wet 

 clay, making them practically air-sealed. They 

 are then wrapped in waxed paper. By this 

 method the roots are kept from exposure. Write 

 to-day for "Roses of the Garden." 



HELLER BROTHERS CO., 



American Beauty Specialists, 

 Box 21, New Castle, Indiana. 



Jeanette 

 Heller 



After whom 



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The Name "Dingee" Guarantees Quality in Roses 



Rose growing is our specialty. For sixty years we have been in the business, and to-day 



the name "Dingee" is associated with America's most famous roses. It's the sterling mark for roses 



— your guarantee of quality. Dingee Roses are positively the healthiest, hardiest and best grown. 



They are "the aristocrats of the rose garden," not only because they are found growing on most of 



the famous estates of the country, but because they are sturdy, hardy roses, of beautiful 



colors and tints, evidence of their high-bred quality that has made them famous. The 



Government is a large purchaser of our roses for the decoration of 



public grounds. 



With seventy greenhouses, a large acreage of the finest Rose land in the country, 

 and over a million Rose plants in a thousand varieties to choose from, it is small 

 : . wonder that lovers of roses invariably plant 



DINGEE Roses 



Such sturdy, hardy roses cannot be had elsewhere, because "Dingee" methods of cultivation 

 are essential to their production. They are always sold on their own roots, and are guaranteed 

 to grow and bloom. Just give them a place to bloom and they will furnish you with a 

 profusion of roses, richly rewarding you for the little care required. We send plants to any 

 point in the United States and Canada, and guarantee safe arrival. 



In order to help you make your rose garden a success, to give you the knowledge of how to 

 care for roses, and to make them grow and bloom abundantly, we will mail you upon request 



The Greatest o! Rose Books Free 



Dingee Guide 



to 



Rose Culture" 



For 1910 



This is the leading rose catalogue of America. It contains 120 pages, beauti- 

 fully illustrated from photographs, including eight full page pictures in natural 

 colors. These color pages are real, rich, charming photograph reproductions in 

 all the soft and delicate tints of Nature. The cover contains an absolutely true 

 picture of the marvelous new Blue Rose, the noveltyof the Centuries in the Rose 

 Kingdom. There is no other book of Roses that compares with it. If in the past 

 you have failed in growing Roses, by all means secure this book — You toil! succeed. 

 Send for a copy to-day. 



THE DINGEE & CONARD CO., Box 37, West Grove, Pa. 



Established 1850 



The Leading Rose Growers of America 



70 Greenhouses 



