DEPENDABILITY 





IN 79 A. D., Pompeii, summer resort for wealthy Romans, 

 was blotted out by Vesuvius. For fifteen hundred years 

 its secrets lay locked in their lava tomb. When the lost 

 city was finally uncovered, it was found that bronze had melted, 

 marble had crumbled, votive tablets and parchments had turned 

 to dust, but the records of the past were preserved in all their 

 freshness and beauty on the Stucco Walls. Details of costume, 

 color, little expressions of everyday life are accurately repro- 

 duced from mural decorations done in the time of the Caesars. 

 Earthquake, fire; the slow process of attrition which came when 

 cinders and ashes settled into a solid mass, failed to impair the 

 durability of stucco. * 



When you build today, you, too, can make your home permanent. 

 Atlas White Portland Cement, properly applied as a finishing 

 coat, is just as enduring as was the stucco of the First Century. 

 Atlas White is made more carefully, more scientifically than was 

 the cement of the Romans, and it offers the same sturdy resis- 

 tance to fire and to the ravages of time and atmosphere. It is so 

 dependable that it has won the reputation "The standard by 

 which all other makes are measured." Used alone, it furnishes a 

 fine permanent white surface, or it furnishes a base for any 

 color desired; and an infinite variety of textures is offered in the 

 manner in which it is handled. 



If you think of building, go to the nearest Atlas Portland Cement 

 dealer and ask him for Atlas literature on home building and on 

 remodeling old homes. He'll be glad to advise you and to explain 

 what Atlas service means. 



THE ATLAS PORTLAND CEMENT COMPANY 



New York Chicago Birmingham Boston 



Philadelphia St. Louis Des Moines Dayton 



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