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JANUARY, 1909 THY GARDEN MAGAZINE 
The Very Newest Idea In 
PRUDENTIA 
Life Insurance 
A Statement by the President: 
HERE is no other business which bears so important a relation to the welfare of the 
family as that of Life Insurance. The Prudential’s object is to provide for the men 
and women of the United States the most practical form of Life Insurance pro- 
tection —that which will contribute most completely to the welfare of those for whose 
benefit Life Insurance is taken. 
With this sincere purpose in mind, The Prudential is issuing a Life Insurance Policy 
which, it is believed, meets more closely the necessities of the family—those who are left 
behind when the bread-winner dies —than any other form of Life Insurance before the 
American people to-day. 
It is called the Monthly Income Policy, from the fact that the proceeds, instead of 
being payable in one sum, are paid to the family in a series of checks on the first of each 
month, —and continue for a period of 20 years or for the lifetime of the Beneficiary if it 
has been so selected. 
The great advantages of this plan are apparent. ‘Think of being able to leave your wife 
a Monthly Income, — a guaranteed sum which nothing can disturb — not affected by hard 
times, bad judgment in investments— which cannot be lost, depreciated or stolen — but 
which will come to her regularly every month for twenty years, or her lifetime, — thus 
enabling her to adjust the family expenditures, relieving her from all worry aie putting 
poverty out of reach. 
This is just what the new Monthly Income Policy accomplishes—it pays the rent, 
the household bills, provides food, clothing, education for the children — perpetuates your 
salary in fact —all by a monthly Income which cannot fail. 
THE COST of this policy i is low. For example, if you should be 30 years old you could, by paying The Prudential $167.35 
per year (which means a saving of only $13.95 per month, or about $3.50 per week) assure to your family after your death— $50 
Every Month for 20 years, or $12,000 in all! At slightly higher cost, you could make this Income payable to your wife or 
daughter for her entire lifetime. This is called the Whole Life Plan. 
You can also arrange to confine all your payments to the Company to the first 20 years after taking out the Policy. ‘This is 
called the 20 Payment Life Plan. 
Now suppose you would like to arrange to protect your own old age—to assure yourself of an Income which would start 20 
| years from to-day, if living, and last for 20 years longer, or—for you as long as you live and your wife as long as she lives if she sur- 
vives you. This can be done too, under the Endowment plan. 
Suppose you and your wife were both 4o years of age: $214.20 per year (a saving of $4.12 weekly) paid to the Company for 20 
years would provide a guaranteed Income of $25 per month, beginning at age 60 and continuing as long as either you or 
_your wife should live, — and in any event for not less than 20 years. 
Every rate and value in this Policy is absolutely guaranteed—in the Policy itself—while back of it are the great resources of 
The Prudential. 
The success already attending this new Monthly Income Policy proves that it is striking the keynote of popular demand. You 
cannot afford to ignore a method of providing for your family or for your own old age a protection so sensible, so sure, so convenient, 
and so inexpensive. We wish to tell you what The Prudential can do for You in this matter. Write now while the subject is fresh 
in your mind. We will furnish you full Information—just adapted to Your particular case. 
Remember, we believe this to be the greatest plan for the protection of your family ever devised—marking an epoch in Life 
Insurance. You should take advantage of it, for your family’s sake. Write Now to 
The Prudential Insurance Co. 
OF AMERICA 
Incorporated as a Stock Company by the State of New Jersey 
Home Office: Newark, N. J. 
In order that we shall know where you read this we would appreciate it if you would mention this publication in your letter 
President 
