90 



What is a lair rental lor a given 

 property? Ask the Readers' Service 



THE GARDEN MAGAZINE 



September, 1909 



Xo Advertisers 



XOho Want QuicK 

 *Re suits 



ADVERTISING success is rightly measured 

 by results. 



A rightly planned advertising campaign 

 should show results quickly. The other kind is not 

 worth the price. 



Mail-Order Advertisers must have good in- 

 quiries at minimum cost — then a Selling System 

 that turns them into orders. 



General Advertisers should have quick evidence 

 of their advertising "taking hold." 



This evidence — quickening demand for goods 

 — increase in volume of sales. 



It's now a "today" race for business supremacy. 



A slow-going advertising campaign may mean 

 prosperity to your grandchildren — most business 

 men want prosperity more for themselves than for 

 posterity. 



Hctv to Get QuicK. "Results 



— Is a question we've s'olved for many of our 

 clients — with tremendous success. 



A dozen months ago we originated a new product — 

 selling plan — and advertising campaign, for a large 

 Western manufacturer who already had a large volume 

 of business. 



In less than a year — at a moderate expenditure 

 for advertising — this new product outsold in volume 

 the old line of goods that they had spent ten years 

 to build up a trade for — and did it at a handsome 

 profit. 



* * * 



Three years ago we originated an advertising 

 campaign and selling plan for a small Western mail- 

 order advertiser, practically unknown. 



His business has grown until this year his volume 

 was over a million and a half dollars — his profits over 

 $150,000.00 net. 



!$S 5|C 5p 



Seven months ago we planned a new advertising 

 campaign, and got up a new distribution plan for a 

 well-known national magazine advertiser. 



In six months' time he had increased the already 

 large volume of his business — the largest of its kind 

 in the United States — 60% over his biggest year's 

 business — and at an advertising expenditure actually 

 less than the previous year — got 60% increase in volume 

 of sales, and at a less advertising expenditure — please 

 get that point. 



* 



* 



Less than six months ago we originated a selling 

 plan and general campaign for a large manufacturer 

 on an entirely new product, for which he had practic- 

 ally no sale at all. 



After our plans were completed, their salesmen 

 used them on the trade — and in five weeks' time actu- 

 ally sold enough goods to net over $40,000.00 profit 

 — and before a line of the advertising appeared in the 

 magazines. 



We have ample proof of a great many more of 

 our quick advertising successes that are even more 

 remarkable than the ones mentioned, which we cite' 



merely to show that it is possible to get quick returns 

 from a rightly planned, well-executed advertising 

 campaign. 



* * * 



We are strictly a service agency. 



The remarkable successes of our campaigns 

 are due to the fact that ours is an organization of able 

 merchandising and advertising men of vast experience 

 in handling a great variety of accounts in nearly every 

 line. 



Our service is unlike that of any other agency 

 in America. We handle accounts in an entirely 

 different manner from any other agency. 



We go deeper into selling and merchandising 

 plans — plans for distribution — plans for getting 

 100% value for every dollar expended — which are 

 made to work both before and after the advertising 

 starts. 



We go deeper into the value of media, circulation, 

 territory, trade conditions. 



We go deeper into assisting in originating new 

 products, naming products, establishing trade-marks. 



We have a large clientele. We handle many 

 accounts for new and small advertisers. We have 

 made some tremendous successes from very small 

 beginnings. 



Some of our largest advertising accounts — the 

 largest in their respective lines in the country — have 

 developed from very modest beginnings. We also 

 handle many accounts for large concerns — among our 

 clients are fifty concerns and corporations rated a 

 million dollars and over — many of them the largest 

 of their kind in the country. 



It is needless to say that we employ only men 

 of keenest ability in the different departments of our 

 business. 



We are working along the line that advertising 

 agents should be more than advertising agents — 

 that they should be, first, merchandisers, and then 

 advertising agents. 



Merchandising and Selling 

 "Plans for Advertisers 



Ten of the trained men of our organization — 

 picked on account of their exceptional ability and 

 experience in merchandising and advertising in various 

 lines of business, devote their time, individually and 

 collectively, to Plans for Advertisers. 



(These men, with their superior ability, have 

 made remarkable successes for our clients. These 

 successes have increased our own business over a 

 million dollars in the past twelve months.) 



"Plans 



No. 1 — Plans for Magazine Advertisers. 



No. 2 — Plans for Newspaper, Street Car and 

 Outdoor Advertisers. 



No. 3 — Plans for Agricultural Advertisers. 



No. 4 — Plans for Mail-Order Advertisers. 



We will be glad to furnish, without obligation, 

 information regarding these plans to any advertiser 

 interested in getting better advertising agency service 

 — quicker returns for his expenditure. 



In writing please mention Plan interested in, 

 or ask us to have one of our men call. 



Long- Critchfield 



Corporation 

 CornEjrchange'BanK.&ldg. ^ r ~, , ,_ . , 



Chicago O. L,. Taylor, President 



Flatiron "Building 

 JVetv yorK 



The Most Complete Advertising Service in America 



shelves, which were made from an old dry-goods 

 box planed and sandpapered until the wood pre- 

 sented a finished appearance. 



The supports for one upright were manufactured 

 of stiff wire formed into a circle at one end, through 

 which the upright slipped. The wire was then 

 bent obliquely, and the other end finished with a 

 small eye by means of which it was screwed to the 

 window casement. The supports for the other 

 upright, instead of being finished with a loop with 

 which to fasten it to the wall, were tipped with a 

 hook that fitted into screw-eyes set in the casement. 

 By lifting out these hooks, the whole structure 

 could be turned in the sockets of the opposite arms, 

 as on a hinge, and pushed back against the side wall. 



A pan that ought not to cost more than a dollar, 

 made with feet an inch high, was placed on the 

 floor underneath and caught the dead leaves and 

 drippings, or it might be adjusted six inches or so 



This swinging stand for window plants ■was made 

 from two curtain poles and some old boxes 



below the lower shelf. In either event it afforded 

 the best opportunity for sprinkling the plants. By 

 inserting a small hook on the outside and near the 

 top of each pole and another one on each side of 

 the window sash, at an even height with those on 

 the poles, a piece of kitchen oilcloth, supplied with 

 rings, can be stretched around the stand in a trice 

 and, with the lower ends of the oilcloth resting in 

 the drain pan, you may sprinkle the plants to your 

 heart's content. 



With a little ingenuity this plan can be adapted 

 to suit the means of its builder. For instance, 

 about a dollar might be saved by rounding off the 

 ends and sandpapering them carefully instead of 

 using the ball-bearing casters; while on the other 

 hand, a much lighter and more ornamental struc- 

 ture can be produced by having the shelves made 

 of rods of stiff wire bent up half an inch at the ends 

 and set in holes bored in the cleats; but they must 

 be securely fastened or in swinging the stand 

 against the wall, the shelves will fold against each 

 other and the pots will fall to the ground. This 

 latter arrangement is very desirable, for. besides 

 letting more light into the room, it also permits 

 the air to circulate freely underneath the pots, to 

 get at the roots, and to help the process of oxidation. 



New York. C. C. Brasher. 



Early Blooming Asters 



THERE are a lot of early blooming native 

 asters, but will some one please explain what 

 place, if any, they fill ? What does anyone want of 

 perennial asters in July or August? Why not 

 concentrate on those kinds that flower in Septem- 

 ber and October ? 



