THE GARDEN MAGAZINE 



February 1914 



''To business that we love we rise betime 



And go to 't with delight." — Antony and Cltopalra. 



AT LAST A READER 



For some ten years the Talk of the Office 

 notes have been appearing in our magazines. 

 They contain so much that is of a self- 

 congratulatory nature and have such a strong 

 flavor of advertising for the firm that prints 

 them that the writer is surprised when he 

 finds that some one has accidentally read 

 them. This extraordinary thing has just 

 happened, made evident in the form of a 

 complaint from a friend, who reminds us that 

 in our January New Year expression of grati- 

 tude to those who helped us through 19 13, 

 we did not mention our advertisers. 



If we failed to speak of our friends who con- 

 tribute perhaps the brightest and most en- 

 livening part of our magazines, we were indeed 

 remiss. We overlooked the obvious, as most 

 people do, and we will now proceed to tell the 

 advertiser what many magazine people know, 

 but perhaps do not proclaim in the market 

 place. 



Our obligation to you, Mr. Advertiser, is 

 two-fold. It is like that gracious thing of 

 which Portia says: 



"The quality of mercy is not strained; 

 It droppeth as the gentle rain from heaven 

 Upon the place beneath: it is twice blest; 

 It blesseth him that gives and him that takes." 



If our magazines were bereft of advertising, 

 but few would buy our scrawny appearing 

 monthlies. Americans more than most nation- 

 alities want quick information put in an 

 interesting and graphic way about good 

 things that are new and old things that are 

 good and looking for new markets. 



Consider the time and expense devoted to 

 preparing the announcements that appear 

 from perhaps a thousand wide-awake business 

 people in Doubleday, Page & Co.'s magazines 

 alone each month. The labor and thought 

 put into these advertisements is enormous: 

 drawings, designs, illustrations, careful word- 

 ing, vivid expressions — all for the benefit 

 of our readers whom we both serve, Mr. 

 Advertiser. 



There is a story told a thousand times of a 

 quick-minded Englishman who received his 

 American magazines sans advertisements, 

 removed by a frugal relative to save postage, 



and his despairing cry, "Cut out the text if 

 you must, but don't, I beg of you, destroy 

 the advertisements." It is a true story and a 

 suggestive one. 



A large number of our magazines go abroad, 

 and what the advertisements mean to exiles 

 who want a picture of our activities at 

 home can hardly be fully realized. A good 

 friend of ours (may his tribe increase) and 

 of missionaries takes many hundred yearly 

 subscriptions to our magazines and sends 

 them to all parts of the world. Our corres- 

 pondence shows almost daily the interest of 

 these people in the advertisements. Even 

 members of royal families frequently order 

 goods from the pages of our humble magazines, 

 and we could tell more stories of these things 

 were it not for our shrinking modesty. 



And all this long dissertation, Mr. Adver- 

 tiser, is not only to thank you for what you 

 have done and are doing for our readers and 

 ourselves, but to exhort you to continue to 

 spread the light in increasing space and at- 

 tractiveness of announcements. We hope 

 that no quack medical or unworthy commer- 

 cial undertaking will ever stray into our pages, 

 no advertisement that will do our readers 

 harm; so let us combine to (no pun intended) 

 do them good. 



SPRING BOOKS 



Already there has been published the Wil- 

 liamson's new novel, "It Happened in Egypt," 

 and the following books are down for publica- 

 tion upon these approximate dates: 



January: 



A Thousand Years Ago. A Play, by Percy Mackaye. 



75c net. 

 Kindling. A Play, by Charles Kenyon. 75c net. 

 Crowds, Jr., by Gerald Stanley Lee. 50c net. 

 Taxation and the Distribution of Wealth, by 



Frederic Mathews. $2.50 net. 

 At the World's Heart. Poems, by Cale Young 



Rice. $1.25 net. 



February: 



America and the Philippines, by Carl Crow. Illus- 

 trated, $2. net. 



My Garden Doctor, by Frances Duncan. $1.00 net. 



A Son of the Ages, by Stanley Waterloo. Illustrated, 

 $1.25 net. 



The Carpenter and the Rich Man, by Bouck White. 

 $1.25 net. 



Chance, by Joseph Conrad. $1.35 net. 



The Panama Canal, by Frederic J. Haskin. Illus- 

 trated, $1.35 net. 



The Loves of Ambrose, by Margaret Vandercook. 

 Illustrated, $1.00 net. 



Cleek of Scotland Yard, by Thomas W. Hanshew. 

 Illustrated, $1.25 net. 



March: 



The Mexican People- Their Struggle for Free- 

 dom, by L. Gutierrez de Lara and Edgcumb Pinchon. 

 Illustrated, $1.50 net. 



That Farm, by Harrison Whittingham. Illustrated, 

 $1.20 net. 



Penrod, by Booth Tarkington. Illustrated, $1.25 

 net. 



Building by a Builder, by Benjamin A. Howes. 

 Illustrated, $1.20 net. 



April: 



Vandover and the Brute, by Frank Norris. $1.35 



net. 

 Tree Guide by Julia Ellen Rogers. Illustrated, 



$1.00 net. 



May: 



The Pastor's Wife, by the author of "Elizabeth 



and Her German Garden." $1.35 net. 

 Life is a Dream, by Richard Curie. $1.25 net. 

 Boy Scout's Camp Book, by Edward Cave. Illus- 

 trated; paper, 50c. net; leather, 75c. net. 

 Ade's Fables, by George Ade. Illustrated by John 



T. McCutcheon, $1.00 net. 

 Psychology and Social Sanity, by Hugo Miinster- 



berg. $1.20 net. 

 Joseph Conrad, by Richard Curie. Frontispiece, 



$1.50 net. 

 Forest Neighbors, by William Davenport Hulbert. 



Illustrated, cheap edition, 50c. net. 



The Seven Seas Kipling will be continued 

 through the year, a volume a month. 



JOSEPH CONRAD 



It is our hope to introduce this brilliant 

 writer to many new readers. He is accepted 

 by many in England as a master of his craft. 



We have published a little book, a sketch 

 of his life and work. A copy will be sent 

 with our compliments if you will send a card. 

 The following are the books by Mr. Conrad 

 published by us: 



Falk Net, $1.35 



Lord Jim Net, 1.35 



Romance (written with Ford Madox Huef- 



fer) Net, 1.35 



The Point of Honor Net, 1 . 26 



Youth Net, 1.35 



'Twixt Land and Sea Net, 1 . 25 



