June, 1914 



THE GARDEN MAGAZINE 



311 



Health Side 



of 

 KelseyHeat W 



This is the fresh air age. 



It's also the age of comforts. 



One means better health; the other 

 greater contentment. 



Combine plenty of fresh air with suf- 

 ficient warmth and you have a healthful 

 comfortable heat. 



Just such a heat is Kelsey heat. 



It both heats and ventilates at the 

 same time. 



Its economy over other heating sys- 

 tems we can prove. 



This advertisement we hope will 

 prompt you to ask for facts, figures and 

 catalog. 



oSS" 1 1 WAWM AIR GENERATOR \ £ 



THE MODEL SUPPORT FOR 



Tomatoes, Chrysanthemums 

 Dahlias and Carnations 



Over 3,000,000 in Use 



Write for catalogue on Lawn and 

 Flower Bed Guards, Tree Guards, 

 Trellis and other garden specialties 



"For sale by all the leading seed houses" 



IGOE BROTHERS 



67-71 Metropolitan Ave. Brooklyn, N.Y. 



S« i ® i ®>®®«®« i ®« 



Diamond Brand Compost 



WELL ROTTED 

 HORSE MANURE 



Dried — Ground — Odorless 



Your plants, vegetables and flowers need nourishment 



during the entire growing season. Our Diamond Brand 



Compost being concentrated is immediately available. 



Largely Humus — No weed seeds. No refuse. It 



becomes part of the soil. 



Being moisture holding, will keep your lawns green 

 during the Summer. 



Put up in bags of 100 lbs. 



Write for Circular " C " and prices 



NEW YORK STABLE MANURE COMPANY 



273 Washington St., Jersey City. N. J. 



&^^^^^^^%^%%^^ ; 



•^i^^^i 



Romances of Modern Business 



CHAPTER VI 



The Making of a Cleanly Nation 



Forty years ago there were few houses, how- 

 ever luxurious, that boasted ordinary bathing 

 facilities. Today the humble home of the 

 mechanic or laborer has its comfortable and 

 sanitary bathroom. We see sanitary products 

 everywhere in our daily life. These fixtures 

 have removed dangers of infection and made 

 for sanitation in the home, the factory, and 

 public place. 



This result has been largely brought about 

 by the crusade for cleanly living advanced 

 in the campaign of educational advertising 

 in the national periodicals by the Standard 

 Sanitary Manufacturing Company. Within 

 the year after the first advertisement ap- 

 peared, the factory trebled its output and the 

 expansion continued year after year. The 

 original plant occupied two-thirds of an acre 

 of ground, with buildings containing sixty 

 thousand square feet of floor space. Today 

 the "Standard" factories cover sixty acres, 

 with buildings having nearly three and a half 

 million square feet of floor space. 



There have been sold over three million 

 "Standard" baths, a like number of lavatories 

 and not less than ten million miscellaneous 

 sanitary fixtures. The combined daily capa- 

 city of the factories is two thousand each of 

 tubs, lavatories, and sinks, in addition to a 

 large output of miscellaneous fixtures. The 

 great demand for these goods has been created 

 by magazine advertising. The large distri- 

 bution made it possible for the manufacturers 

 to reduce the prices of their products, placing 

 them within reach of every builder. 



Eleven years after the advertising campaign 

 in the national periodicals began, the Standard 

 Sanitary Manufacturing Company was incor- 

 porated with a capital of five million dollars, 

 which was later doubled. 



The educational campaign carried on by the 

 Standard Company in the national periodicals, 

 appealing for cleanliness in the homes and in 

 public and business buildings, has been a whip 

 and a stimulus to the nation. 



"Much of the sanitary progress of this 

 country," said Mr. E. F. Gregg, manager of 



publicity for the Standard Company, "during 

 the past fourteen years, including that of Na- 

 tional, State, and municipal boards of health 

 and private organizations, has been influenced 

 by the educational work carried on by the 

 Standard Sanitary Manufacturing Company 

 during the past twenty-five years. 



"This company based its publicity on human 

 appeal, behind which was human necessity. 

 It sold cleanliness and sanitation. We edu- 

 cated the public through our magazine adver- 

 tising and feel that our work has been well 

 done. Our advertising has been confined al- 

 most entirely to the magazines and weeklies. 

 We feel that this advertising has been a 

 great factor in the success of this business. It 

 created so great an impression on the public 

 mind that thousands of plumbers have adver- 

 tised our goods locally at their own expense." 



The national periodicals have reason to be 

 proud of their part in the campaign of publi- 

 city that established a new era in the sanitary 

 principles of living. As the media of expres- 

 sion they contributed their own force as 

 public educators in driving home the theories 

 which these manufacturers were striving to im- 

 press upon the public consciousness. The re- 

 sult has been a happy one. The nation indeed 

 has been made cleanly. And the pioneer and 

 foremost workers to this end have been re- 

 warded with an enormous business. 



The writer of this series of stories has been 

 impressed with the far-reaching benefit the 

 public has derived from the periodicals of na- 

 tional circulation. Such publications through 

 their advertising pages alone have contributed 

 abundantly to the progress of the time. 



From all parts of the country have come re- 

 markable stories of achievements through na- 

 tional periodical advertising. Many of them 

 are written large in the business annals of the 

 nation. They reflect on economic and intellec- 

 tual advance. They illustrate the commercial 

 and educational force of magazine advertising. 



This is the sixth of a series of articles that is being puHished to show how 

 magazine advertising is serving the public. — Doubleday, Page & Co. 



Biltmore Nursery 



Publishes helpful books 

 describing Trees, Flower- 

 Shrubs, Hardy Gar- 

 den Flowers, Irises and Roses. Tell us about your intended plant- 

 ings, so that we may send you the proper literature. Write today. 

 BILTMORE NURSERY, Box 1762,Biltmore, North Carolina 



DAHLIAS 



ARE NOW the MOST 

 POPULAR GARDEN 

 FLOWER! Easy to grow 



in the ordinary garden! CHEAP in price, magnificent colorings. 



Newest Up-to-date PRIZE VARIETIES. CATALOGUE FREE. 



Geo. L. Stiliman, Dahlia Specialist, Westerly, R.I., Box C-4 



SLUG -SHOT 



USED FROM OCEAN TO OCEAN FOR 29 YEARS 

 SOLD BY SEED DEALERS OF AMERICA 



Saves Currants, Potatoes, Cabbage, Melons, Flowers, Trees, 

 and Shrubs from Insects. Put up in popular packages at popular 

 prices. Write for free pamphlet on Bugs and Blights, etc., to 

 B. HAMMOND, City of Beacon, New York 



TRADE MARK 



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