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THE NATIONAL GEOGRAPHIC MAGAZINE 



THE MAIN STREET OE EOJA, METROPOLIS OE SOUTHP;RN ECUADOR 



It is fiesta time, and all day and most of the night people throng the principal thorough- 

 fare, passing with mule-loads of merchandise, collecting about the stores and street booths, or 

 gathered in convivial groups about the liquor stores. Every one is dressed in his best, from the 

 merchant in his sedate black suit to the Quichua in his brilliant poncho. The street is alive 

 with color, from the sky-line, where the brick-red tiles stand out from the fluffy white 

 clouds, to the ground itself, where the itinerant peddlers have spread bright ponchos and 

 heaped thereon little piles of cheap trinkets. 



