

W*" 



Save the Life of Your 



Tooth Enamel 



"Wash"— Don't Scratch or Scour Teeth 



GRITTY, soapless tooth pastes may 

 show quick results. If you scour 

 away your skin, Nature can replace it, 

 but Nature will not replace tooth enamel 

 once it has been worn away by gritty, 

 soapless tooth pastes. 



COLGATE'S 

 Cleans Teeth 



the Right Way 

 "Washes "and Polishes- 

 Doesn't Scratch or Scour 



IT IS A DOUBLE ACTION 

 DENTIFRICE: 



(1) Loosens clinging par- 

 ticles. 



(2) Washes them away. 



Sensible in Theory 

 Colgate's Ribbon Dental 

 Cream cleanses without dis- 

 turbing Nature's balance. 

 Avoid dentifrices that are 

 strongly alkaline or appre- 

 ciably acid. 



Correct in Practice 



Authorities agree that a den- 

 tifrice should do only one 

 thing— clean teeth thorough- 

 ly. Colgate's does this bet- 

 ter than any other dentifrice. 



COLGATE <Sl CO. 



Established 1806 

 NEW YORK 



Colgate's cleans teeth thor* 

 oughly—no dentifrice does 

 more. A LARQE tube 

 costs 25c — why pay more? 



