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How can this 



incredible offer 



be made ? 



— and why it is made. An interest- 

 ing experiment in human nature. 



THESE thirty volumes of the world's greatest 

 masterpieces have been advertised several 

 times in National Geographic Magazine. Many- 

 thousands of readers have purchased this set. But 

 there are innumerable others, we have found from 

 experience, who intended to send for these great 

 books — and have put off doing so. This very- 

 human trait of procrastination is difficult to combat. 

 So we are trying this interesting experiment to see 

 if it can be overcome. 



What This Offer Is 



This set of thirty volumes — as you may have gathered 

 from previous advertisements — includes the best work of 

 such immortal authors as Shakespeare, Kipling, Stevenson, 

 Emerson, Poe, Coleridge, Burns, Omar Khayyam, Ma- 

 caulay, Lincoln, Washington, Wilde, Gilbert, Longfellow, 

 Drummond, Conan Doyle, Edward Everett Hale, Thoreau, 

 Tennyson, Browning, and others. Each volume in the 

 set is complete. 



Yet the price, incredible as it may seem, is only $2.98, 

 plus postage, for the ENTIRE SET of thirty volumes. 



At this astonishing price close to fifteen millions of 

 these books have been purchased. The reason, we believe, 

 is that these books offer a value that cannot easily be re- 

 sisted. Each of these volumes is complete (not extracts) ; 



the entire set contains over 3,000 pages; the paper is 



N equal to that used in books selling at $2.00; the type 



► is easy to read; the binding is a beautiful embossed 



'%► Croft which, though NOT leather, looks even more 



^k handsome, and more durable; each volume fits 



W the pocket — they are ideal for traveling or 



^ spare-time reading. 



Little X 



Leather 

 Library "^V 



Corp., ^ 



Dept. 1210, ^ 



354 Fourth Ave., ^ 

 New York City < 



How Can It Be Done? 



How is it possible to offer thirty vol- 

 umes like these for $2.98 and yet give 

 away four volumes of Kipling? The 

 answer is no secret: quantity pro- 



duction. These books are published 

 *^ in editions of almost one million 



Please send me the 30 vol- ^ at a time! Moreover we must 



Seti t s D L^e^s& v p™: n h ^ se t ed r ns fre n ntly 



(and the 4 volumes of Kipling V enough to keep our, force 



FREE). I will pay the postman Tk 01 skilled workmen intact; 



$2.98 plus the postage upon delivery. ^^ we cannot print one 



It is understood, however, that this ^ edition discharge 



is not to be considered a purchase. If ^ these men and then 



the books do not in every way come up ^W tn ^ se men > ana tn 9 n 



to my expectations, I reserve the right to ^^ expect to get tne 



return them any time within thirty days and ^^ same skilled men 



you agree to return my money. It is under- ▼ when we are 



stood that $2.98, plus the postage, is positively ^k ready for a 



V new edition. 



the only payment to be made. 



Name. 



■^ 



>J 



FREE! 4 Volumes Kipling 



That is the real reason we decided to attempt to 'bribe 

 you — and others — to order these books at once, if you 

 intend to do so at all. We offer— FREE— four volumes 

 of Kipling, in the same size and binding as the thirty 

 volumes of Little Leather Library, if you will write for 

 this set at once instead of waiting. These four volumes 

 include some of Kipling's best writings, among them such 

 masterpieces as "The Phantom Rickshaw," "The Man 

 Who Was," "The Vampire," "The Meeting of the Maver- 

 icks," "My Own True Ghost Story," and others. Kipling 

 lifts you out of the commonplace into a world that teems 

 with life in its strangest and most unexpected phases. 

 Remember, these four volumes of Kipling are free. 



Send No Money 



No description, no illustration, can do justice to these books. They 

 are an unprecedented value at this price. You m ust see them, and we 

 are anxious to have you do so— not at your risk, but at ours. We win 

 send you the entire set on trial— with the 4 volumes of Kipling tree. 



When the package arrives, pay the postman $2.98 plus the postage. 

 Then examine the books and the set of Kipling. Your money will be re- 

 turned at any time within thirty days, for any reason or tor NO rea- 

 son if you request it. As to our responsibility, we refer you to the 

 Industrial Bank of New York or to any magazine or newspaper in the 

 United States. 



Address. 



LITTLE LEATHER LIBRARY CORPORATION 

 Dept. 1210 354 Fourth Avenue, New York City 



City. 



.State. 



