/d^i^^yidyt^ty 



Hedliaby 



Serves the Nation 

 by Serving Agriculture 



ONE day, not many months ago, the McCormick-Deering 

 dealers of central Minnesota came to St. Cloud and 

 painted the town red. 



It was "Red Baby Day" and the eyes of the motion picture 

 cameras saw the city celebrating. The newspapers issued special 

 editions. Senators and other prominent officials took part in 

 the activities, and business men and farmers in thousands were 

 caught up in a great wave of community enthusiasm. 



On that day these McCormick-Deering dealers came into 

 proud possession of the "Red Baby" ServiceTrucks mobilized 

 in the above photograph. Before night they drove 162 bright- 

 red International Speed Trucks out into the counties around 

 St. Cloud and set them to work — not for resale but for actual 

 use in the betterment of farming. Since that day the "Red 

 Babies" have lived on the roads, distributing equipment, in- 

 formation, repairs, and special aid — carrying everywhere the 

 methods that increase production and wealth. 

 * * * * 



This middle-western incident merely typifies the "Red 



Baby" enthusiasm that has swept the nation. St. Cloud 

 speaks with a small voice compared with the mighty call 

 for International Speed Trucks that has come from the great 

 McCormick-Deering dealer organization. During this present 

 season a constant procession of "Red Baby" ServiceTrucks has 

 trailed out of Boston, out of Los Angeles, out of Winnipeg and 

 Jacksonville, out of all International branch house cities into 

 the service of Agriculture. 



In a hundred days' time the vast fleet of "Red Baby" trucks, 

 owned and used exclusively by the McCormick-Deering 

 dealers, has given a new value to the familiar term "Service." 

 "Red Baby" has become a household term, the truck a familiar 

 sight and influence in thousands of rural communities. A new 

 demand for modern farming methods is in evidence, and the 

 alert service that doubles the dealer's worth now speeds to the 

 doorsteps of American farms. 



Farm products, the staff of life, find their way into cities and 

 over oceans in richer flow because the "Red Baby" is leading 

 the way to better, more profitable farming. The "Red Baby" is 

 rightly called "The Nation's Service Truck." 



International Harvester Company 



„ of America 



Chicago incorporated) USA 



93 Company Branches and 15,000 Dealers in the United States 



"•',••'■'" 





