72 



THE GARDEN MAGAZINE 



March, 1912 





THE TALKOFTHEOFFICe! 



SUCCESS OF THE LONG TERM 

 SUBSCRIPTION PLAN 



We explained in the December and January 

 issues why we felt that long term subscriptions 

 were profitable to reader and publisher, and 

 the result was that we more than doubled 

 the number received a year ago. 



REAL CO-OPERATION 



This plan having proved to be most suc- 

 cessful, we want to further extend it. The 

 saving in the expense of circular matter, 

 advertisements, clerk hire, postage, etc., is 

 given to the reader. Long term subscriptions 

 may be used in two ways : 



(i) The subscriber may renew his subscrip- 

 tion to our magazines on the following terms: 

 The Garden Magazine 

 i year $i . 50 

 3 years $3.00 

 Country Life in America 



1 year $4.00 



2 years $6.00 



3 years $8.00 ($8.50 after May 1st) 

 The World's Work 



1 year $3 . 00 



2 years $5 . 00 



3 years $6 . 00 



(2) Because it costs us in advertising and 

 circulars so nearly all we get to start a new 

 subscriber, and because we wish to extend 

 the circulation of our magazines to others of 

 the same class of readers (in our unprejudiced 

 opinion, the best in the world), a present sub- 

 scriber may use a long term subscription to 

 renew his own subscription and give one or 

 two subscriptions to friends; or get one or 

 two friends to join him in a long term sub- 

 scription, thus making a two year subscription 

 into two subscriptions for two persons — one 

 a renewal; or a three years' subscription into 

 three subscriptions to three persons — one a 

 renewal. As we have said, our advantage 

 comes in from the co-operation of our readers 

 to extend the magazine list among others of 

 the same interested class of readers. 



IF THE IDEA APPEALS TO YOU 



you need not wait until your subscription 

 expires. If you care to make these presents 

 to friends or get friends to join you, the long 

 term subscriptions may be sent in at any time 

 and your own renewal extended after its 



"To business that we love we rise betime 

 And go to 't with delight." — Antony and Cleopatra 



present expiration. The address tag on your 

 magazine wrapper tells when your 'term ex- 

 pires. All such subscriptions must be sent 

 direct to Doubleday, Page & Co., Garden 

 City, N. Y. 



advertisers' service 



A year or so ago we inaugurated a depart- 

 ment for helping our advertisers, or would-be 

 advertisers, in suggesting and originating 

 good copy. This department has done very 

 well, partly because we have a collection 

 of tens of thousands of photographs to draw 

 from, a photo-engraving department to make 

 plates and an experienced suggestion force. 



The more we can help our advertisers to 

 make their copy successful, the better for all 

 of us. The service is free absolutely and if 

 you are interested in the subject, send any 

 material you have and let us make some 

 practical copy suggestions. 



THE ALMANACS TOR 1912 



There are two, each, we feel, covering its 

 field well and completely. They are: 



The Garden and Farm Almanac — 4th year 

 and going strong. By mail, 35 cents. 



The Business Almanac — 1st year. Every- 

 thing an investor wants to know. Fifty 

 cents postpaid. $1 in cloth. 



For several years the Garden and Farm 

 Almanac has run out of print. Enough said! 



ABOUT NEW SPRING BOOKS 



Here is a list of the books in press for spring 

 publication. The dates are subject to change: 



February Net 



In Search of Arcady .... Nina Wilcox Putnam $1.20 



Red Eve H. Rider Haggard 1 . 20 



Ben Greet Shakespeare: 



The Tempest 1 c [ th 



A Midsummer Night's Dream > . . Per vol. < T eat . ner 



As You Like It 



The Merchant of Venice > 



One Hundred Masterpieces . . . John La Farge 



Happy Humanity Frederik Van Eeden 



March 

 Fairy Talcs a Child Can Read and Act Lillian E. Nixon 



The Real Fairy Folk Louise Jamison 



Counsel for the Defense Leroy Scott 



The Foresters' Manual . Ernest Thompson Seton. ] p aper 

 Many Celebrities and a Few Others William H. Ridcing 



The Radium Terrors Albert Dorrington 



The Girondin Hilaire Belloc 



The Recording Angel Corra Harris 



The Spider Book .... J )hn Henry Comstock 

 New Demands in Education . . . James P. Munroe 



April 

 Popular Garden Flowers . . . Walter P. Wright 2.50 



Far Quests Cale Young Rice 1.25 



The Guests of Hercules . C. N. & A. M. Williamson 1.35 

 Saturday in My Garden . . . F. Hadlield Farthing 2.50 



.60 

 .go 



May 

 The White Waterfall .... James Francis Dwyer 1 . 20 



Colonial Architecture Frank Cousins 5.00 



Series I., Fifty Salem Doorways 

 Birds of Eastern North America . Charles K. Reed 3.00 

 A Personal Narrative of Political Experience 



Robert M. LaFollette 1.50 

 The Book of Grasses .... Mary Evans Francis 4.00 



We have also some plans for new books 

 which have been taken over with the publish- 

 ing business of Messrs. Baker & Taylor Co., 

 particulars later. 



Any of these books will be sent on approval, 

 but better yet, ask to see them at your local 

 bookstore. 



THE LIBRARY OF WORK AND PLAY 



The readers of this magazine were recently 

 given an opportunity to secure the attractive 

 book issued by our Sales Department descrip- 

 tive of the new Library of Work and Play. 

 More than twenty-five thousand of these 

 books have been distributed, and if you have 

 not received a copy, we shall be glad to send 

 one on request. 



COUNTRY LIFE STATION 



The following trains from New York stop 

 at our own station on every week day: 



Leave Leave Arrive at 



Pennsylvania Flatbush Avenue Garden 

 Station Brooklyn City 



7.02 a.m. 7. 04 a.m. 7-44 A.m. 



7.55 A.M. 7.59 A.M. 8.35 A.M. 



9.32 A.M. 9.33 A.M. IO. II A.M. 



II.OO A.M. II.OO A.M. II.46 A.M. 



2.00 P.M. I-S7 P.M. 2.45 P.M. 



3.04 P.M. 3.OO P.M. 3.47 P.M. 



3.34 P.M. 3.38 P.M. 4.21 P.M. 



4.I3 P.M. 4.09 P.M. 4.57 P.M. 



4.44 P.M. 444 P-M.- 5- 2 ° P- M - 



and these trains go from our own station every 

 week day: 



Leave 



Garden 



City 



5-35 a.m. 



8.18 A.M. 

 8.52 A.M. 

 9.41 A.M. 

 IO.32 A.M. 

 I . 19 P.M. 

 I.33 P.M. 

 3. 20 P.M. 

 5 . 20 P.M. 

 5.58 P.M. 

 7. 14 P.M. 



Arrive at Arrive at 



Flatbush Avenue Pennsylvania 



Brooklyn Station 



6. II A.M. 6.14 A.M. 



8.54 A.M. 8.53 A.M. 



9. 29 A.M. 9. 28 A.M. 



IO. 17 A.M. IO. 20 A.M. 



II .OS A.M. I I .08 \.\l. 



I. 5 I P.M. I .54 P-M. 



2.32 P.M. 2.36 P.M. 



4.OI P.M. 402 P.M. 



5.38 P.M. 0.O2 P.M. 



6.36 P.M. 0.39 P-M. 



7.53 p.m. 7-55 p-M. 



Country Life station is the next beyond 

 Garden City. 



