May, 19 18 



THE GARDEN MAGAZINE 



185 



ed throughout the country to direct atten- 

 tion to the vital need as a war measure of 

 speeding up in the production of food. 

 "Plant War Gardens for Your Life and 

 Liberty" tells the same story in a slightly 

 different form. 



"Let There Be No 'Slacker' Land" was 

 the message which made it plain that any 

 uncultivated back yard or vacant lot any- 

 where in the United States this year would 

 be considered in the same class with those 

 unpatriotic citizens who tried to evade mili- 

 tary service when called to the defence of 

 their country. 



"Keep the Home Soil Turning" — a para- 

 phrase on the title of the famous song, "Keep 

 the Home Fires Burning" — called to the war 

 gardener to make every foot of his vegetable 

 plot productive, working all the time for 

 Uncle Sam and growing food, one crop after 



and did their share of feeding themselves and help feed the nation, and incidentally 

 Company at South Bend, Indiana, on land provided by the Company 



3,000 ft. above sea level in the mountains of Arizona employees of the Consolidated In- 

 spiration Copper Company, cultivated 217 acres of war gardens. Artesian wells were dug for 

 water, guards and instructors provided, and surplus product handled in an exchange depot 



The Country Life Press grounds at Garden City, N. Y., were turned into potato fields 

 and worked in their own interests by individual employees, some of whom thus raised 

 sufficient to meet all their winter needs 



have in helping the city farmer. In reporting 

 out the measure both committees used this 

 language: 



"In view of the increased food production 

 which will be brought about under the bill, 

 the comfort and convenience which it will 

 bring to laborers and the public generally, and 

 the saving of expenses, especially relating to 

 light and fuel, it is believed by our committee 

 that the measure should be enacted." 



Through the press of the country, by calling 

 upon those interested to urge upon their con- 

 gressmen the importance of the measure, and 

 in other ways the National War Garden Com- 

 mission pressed for the passage of the daylight 

 saving bill. "Improve each shining hour" and 

 make your war garden yield to the maximum, 

 was the message which the Commission carried 

 to the "fighters of the hoe." 



Forceful Phrases Invented 



/"\NE of the big factors in arousing the 

 ^-^ people of the United States to the great 

 patriotic service they could perform through 

 war gardening, was through the slogans which 

 the Commission sounded from time to time. 

 They went home to the hearts and minds of 

 the readers and set them to thinking, with 

 the result that the army of soldiers of the soil 

 was recruited daily by thousands of new 

 members. 



"Every Garden a Munition Plant" is the 

 slogan on the design drawn by the well-known 

 artist, James Montgomery Flagg, and used on 

 the cover of the issue of the Garden Maga- 



zine. This is also being distributed as a 

 poster by the Commission. The home tillers 

 set out to "sow the seed of victory" and to 

 "grow the ammunition" which is as essential 

 as shells and bullets. 



"Can Vegetables and Fruit and Can th& 

 Kaiser, too" is the slogan on another striking 

 poster issued by the Commission. This is the 

 work of J. Paul Verrees, a Belgian artist, who 

 came to this country and who has contributed 

 his bit in this way to the drive for increased 

 food supplies. 



"Grow Food F.O.B. the Kitchen Door" is 

 one of the most forceful slogans which has 

 been coined and used by the Commission. 

 Attention was called to the help this method 

 of raising food would be both to the individ- 

 ual and to the nation; to the former by fur- 

 nishing him with plenty of good fresh vege- 

 tables at a great saving to himself; and to 

 the nation by the relief which would result to 

 the transportation situation. 



"Hohenrakes versus Hohenzollerns" is an- 

 other of the phrases which has hit the reader 

 between the eyes. Variations of this idea 

 that the "city farmer" could "fight the Kaiser 

 with the hoe" were contained in the following: 

 "Get Into the Garden Trenches"; "The Hoe 

 Is the Machine Gun of the Garden"; "Food 

 Must Follow the Flag." 



"Speed Up and Spade Up" told the reader 

 that it was time to get ready for "the spring 

 drive into the garden trenches." 



"Plan to Plant and Win the War" was the 

 patriotic slogan which the Commission sound- 



another, all spring and summer long and late 

 into the fall. 



"Tune Up the Spading Fork" and "Trim 

 the Kaiser" are other slogans which were 

 effectively used. "Kaiser Killiam" was the 

 manner in which the name was spelled in one 

 bulletin which was sent out. 

 : "Help Uncle Sam Fill the Ships With Food 

 By Feeding Yourself. If We Do Not Feed 

 Ourselves We Will Have Food Cards Decora- 

 ted With a German Eagle at the Top That 

 Will Tell Us What We Can Eat," was another 

 message which the Commission gave to the 

 American people. Everyone was urged to 

 plan a garden, send for a free war garden 

 primer and then "Spade for Your Life and 

 Liberty." 



The result was that requests came from all 

 over the United States, and even from people 

 in foreign lands, including China and Austra- 

 lia, who had heard of the work of the Com- 

 mission, for copies of the garden primers which 

 were sent out by the hundreds of thousands. 



Big Business Helps Too 



BUSINESS men in all lines of industry, 

 men controlling the output of millions 

 of workers, early saw the worth of war gar- 

 dening as a factor in increasing the nation's 

 food supply and in winning the war. The 

 New York State Bankers' Association sent a 

 large consignment of the Commission's garden 

 books to all its members throughout the State 

 and urged them to aid in the distribution of 

 this valuable aid to city farmers. Thousands 



