September, 1912 



THE GARDEN MAGAZINE 



37 



The New Country Life 



CONDITIONS HAVE CHANGED IN TEN YEARS 



When this magazine was started, living in 

 the country as we know it now was just be- 

 ginning. People lived in the city until it got 

 too hot, and moved back as soon as it was cool 

 enough. Now the great majority of our 

 readers live in the city as little as possible and 

 in the country as much as possible — very 

 many the entire year. 



THE BACK YARD AND PERGOLA PERIOD GONE BY 



A backyard garden and a pergola repre- 

 sented the country idea of thousands of people 

 at the beginning of the century. An extra- 

 ordinary change has developed, and with 

 wonderful rapidity. People have come to 

 love the land and all that it stands for. 



IMPORTANT CHANGES AND IMPROVEMENTS 



The publishers of this magazine have decided 

 that the time has arrived when Country Life 

 in America can take another step forward. 



About two years ago it doubled its fre- 

 quency of issue — two numbers instead of 

 one each month; giving more space to work 

 out larger editorial plans. 



In no way do we propose to let go the attrac- 

 tive features we have built the magazine up- 

 on, but we are going to add some serial features 

 which go into the broader and deeper elements 

 of country living. Four plans are preparing, 

 as follows — we wish we could give all the 

 particulars, but here are the outlines: 



I Country Life in America 



TEA T FA RM nas had a good piece of luck. 

 It will begin probably in an 

 early issue the serial tale of a man's most inter- 

 esting experience under the title of "That 

 Farm." ; 



The author (who signs under the pen name 

 of Harrison Wittingham, his own being with- 

 held for personal reasons) did not break down 

 in health and abandon a business life because 

 he had to, but, deliberately and with malice 



aforethought, gave up the career of a success- 

 ful man of affairs and was absorbed by "That 

 Farm." 



It is true that when Mr. Wittingham began 

 it was with no idea that farming might become 

 his ultimate occupation, but in interest as wtell - 

 as in profit he found life on the farm a "highly 

 important and elevating calling,"much more ex- 

 citing than the drygoods business, morehealth- 

 ful, less nerve-racking and so altogether alluring 

 that he eventually gave up that trade because, 

 as he said, "I couldn't spare the time for it." 



Not being pressed by lack of means and 

 accustomed to look at things in what some 

 people might call a large way, the author 

 brought to " the manufacture of agricultural 

 products" the trained intelligence of a busi- 

 ness man full of initiative and energy, with 

 sufficient capital to enable him to look far 

 ahead, to prepare for and carry the ordinary 

 risks of business life, and brains enough to 

 employ and use to full advantage competent 

 help which by his ability in organization he 

 made more competent and effective. 



The serial will run through each issue of the 

 magazine. 



II What it will yield 



THE FRUITFUL LAND b 7 careful and effi / 

 cient management . 



An inspiring and practical story, telling in the 

 most fundamental and direct way how land 

 • having certain characteristics is successfully 

 'developed and farmed. It is written for 

 people who love the land and enjoy working it. 

 For instance: The tale of a swamp; the- 

 story of a sandy hilltop; what was accom- 

 plished with a valley meadow; how a piece of 

 sour soil was converted into a smiling garden; 

 crop. increases, etc., etc. Here you have the 

 true solution of the cost of living. 



III Not Wall Street 



HIGH GRADE STOCKS stoc , ks > bu *;. high , 

 grade, pedigreed 



living stock. The kind of cows that pay — 



a large proportion of the average farmer's 



cows lose money for him. Poultry that is 



managed for profit. The profitable pig. Sheep 

 and all the wonderful animals which bring 

 pleasure and profit to the good husbandman. 

 "'/ We want to help the readers of Country 

 Life to be experts and not poor guessers. 

 The story of those 

 who have suc- 

 ceeded will appear 

 in this series. 



FOR YOU TO HELP 



What shall all 

 this profit a man 

 if he never hears 

 what Country Life 

 has grown to be ? 



Because we re- 

 tain so large a 

 proportion of the 

 readers once in- 

 troduced to Coun- 

 try Life, we want 

 to spread the gos- 

 pel, and it pays 

 us to sacrifice all 

 chance of present 

 profit to get the 

 names of possible 

 new friends . 

 Therefore, we of- 

 fer to those not 

 at present sub- 

 scribers 



Write names and addresses in this 

 space, and send with £1.00. and get 

 an eight-number subscription. 



A YEAR END SUBSCRIPTION — ALL NUMBERS 

 TO JANUARY I, 1913 FOR $I.OO 



The sooner the offer' is accepted, the more 

 magazines you get for your money. 



Will you subscribe? If you already have 

 Country Life will you give us the names 

 and addresses on this blank space of people 

 whom you think might enjoy it. Can we use 

 your name as recommending Country Life in 

 America as a good thing for those who love 

 the country? 



* Please put the names and addresses in this 

 margin, or send them in a separate letter, and 

 oblige, 



DOUBLEDAY, PAGE & CO., PUBLISHERS 



Garden City, Long Island, New York 



