October, 1912 



THE GARDEN MAGAZINE 



87 



Patronized Its Advertisers and Both have Profited 



spicuously and so consistently. We present below a few opinions 

 used it and advertising agents who have carefully investigated it. 



LEADING ADVERTISING AGENTS REPORT 

 ON OUR SUBSCRIBERS 



We selected the home towns of several leading advertising agents and sent the mailing list of 

 Garden Magazine subscribers to get expert judgment on their quality. 



We wanted to know if our subscribers were not above the average in means and well able to 

 afford the better kind of products which are, or which should be advertised in The Garden Magazine. 



The opinions of such men as we selected — men who direct some of the greatest advertising 

 campaigns in this country — are extremely valuable. 



Read these reports on Garden Magazine Readers. 



Leave nothing to 

 be desired 



Very desirable peo- 

 ple for general ad- 

 vertisers to reach 



Fine class of citi- 

 zens 



Gets the fullest 

 measure of atten- 

 tion 



"Answering yours of April 24th enclosing 

 stenciled list of subscribers to The Garden Mag- 

 azine inGlen Ridge, would say, that these names 

 leave nothing to be desired as to quality.' 



"In reply to yours of May 4th, would say 

 the parties checked on list returned herewith 

 are all well known to me, and very desirable 

 people for general advertisers to reach." 



"Referring to yours of the 4th, enclosing 

 list of a few subscribers in Milton, Mass., to 

 The Garden Magazine, would say that I am per- 

 sonally acquainted with a few; the others I 

 know have the reputation of being a very fine 

 class of citizens. I think The Garden Maga- 

 zine is certainly to be congratulated on having 

 such a list of subscribers in one of the 

 suburbs of Boston. I haven't any doubt 

 but that the same condition prevails through- 

 out the country." 



"This magazine has appealed to me greatly 

 because of my interest in country matters 

 Anything that Doubleday, Page 

 & Co., puts its stamp on gets the fullest meas- 

 ure of attention from this office." 



"I have looked through The Garden Maga- 

 Particularly inter- z ^ ng , an d assure you that in my opinion it 

 esting to class of is a wonderfully attractive publication. It 

 people for whom it strikes me that it should be particularly 



interesting to the class of people for whom it 



is edited." 



is edited 



"... certainly the list of Montclair, 

 N. J., subscribers that you sent me are all 

 very desirable people." 



"In replying to your letter of April 20th, 

 I want to compliment you on the subscribers 

 you have in Evanston, 111. If this list of 

 names is characteristic of your entire sub- 

 scription list you have a very valuable prop- 

 erty in The Garden Magazine." 



"The people on The Garden Magazine sub- 

 scription list for Cincinnati are all right. 

 They are well worth reaching." 



"I have your letter of the 5th inst., enclosing 

 list of your Jamaica Plain, Mass., sub- 

 scribers. With one or two exceptions I readily 

 identify each subscriber, and if I were making 

 up a list of residents particularly desirable 

 from the standpoint of intelligence and pur- 

 chasing power, I could not make a better 

 start." 



"The list of names which you sent me are 

 good. Most of them are among the best Among the best 

 people and just the kind I believe that people 

 appreciate The Garden Magazine.'" 



"It is the only publication that I can 

 now remember which a business man has 

 asked me to have sent to his house compli- Business men ask 



mentarily. Three or four times Mr. , 



made this request of me. He says — 'My 

 wife says she must have that magazine.' ' 



All very desirable 

 people 



Do you know 

 Evanston ? 



Well worth reach- 

 ing 



Particularly desir- 

 able from the 

 standpoint of intel- 

 ligence and pur- 

 chasing power 



for it 



The Garden Magazine provides its readers each month with helpful information and substantial enter- 

 tainment on subjects they are especially interested in. 



It is indispensable to them. 



There is a definite purpose behind The Garden Magazine and its readers are its intimate friends. They are a 

 most responsive class of readers and advertisers of all kinds will do well to get acquainted with them. 



