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Sixteen years 

 of unchanged unit con- 

 struction tell why Goodrich 

 tires are the best for your car 



SIXTEEN years ago we made the original American clincher 

 automobile tires. Twenty-seven years of rubber experience that 

 had preceded were crystalized in Unit Construction. 



This principle demonstrated its perfection from the start, and 

 Goodrich Tires always have been and always will be so made. 



User's Opinions a Unit 



Goodrich Tire users are a unit in recom- 

 mending them. Over a million Good- 

 rich Tires did not satisfy the complete 

 demand in 1912. Fully- 

 half the automobile 

 output of 1913 will go 

 from maker to buyer 

 with Goodrich Tires 

 as the original speci- 

 fied equipment. 



This overwhelming 

 verdict of automobile 

 makers and owners is 

 the most tremendously convincing argu- 

 ment you can desire for the 



Made as a Unit 



Unit Construction means just what it 

 says — each Goodrich Tire is made as a 

 unit. The unit idea prevails in the plac- 

 ing of the layers of fine 

 rubber - impregnated 

 fabric which build up 

 the backbone of the 

 tire, and in the finish- 

 ing with the thick, 

 tough tread of the pur- 

 est- rubber which is 

 compounded in a way 

 our forty-three years 

 of knowledge of rubber makes us know 

 will resist road wear. 



The result is a unit tire which is bound 

 to give both resistance and resiliency, as 

 both tire users and automobile makers 

 testify by their choice. 



Cured as a Unit 



Goodrich Tires are cured as a unit, 

 converting the built-up tire into an in- 

 tegral structure, strong, full of life. Body 

 and tread are cured together in our vul- 

 canizers under proper heat. The rubber 

 impregnation of the fabric strips, the 

 breaker strips, side strips and the thick, 

 tough tread, in this most particular 

 operation, literally become one tire — a 

 unit. This is the secret of the non-strip- 

 ping of Goodrich treads. 



Goodrich, 



Best in- iAeJLona Run- 



Unit: Construction, 



advantage to you, as a tire 

 user, in Goodrich Unit Con- 

 struction from every stand- 

 point of quality and service. 



Wear as a Unit 



Goodrich Tires wear uni- 

 formly. Curing them as 

 units unifies their strength 

 as well as their buoyancy. 

 The thick, tough tread— ex- 

 tra heavy and extra strong — 

 because of the unit curing, is 

 perfect at every point. Body 

 and tread are one — they can- 

 not come apart— they hold 

 and wear together. 



For all these reasons you owe it to yourself and your car 

 to buy only Goodrich Tires 



If you are an experienced automobilist you know immediately the value to you of the 

 verdict of the makers of nearly half the 1913 output of cars. 



If you are not, their decision, coupled with that of hundreds of thousands of experi- 

 enced motorists, is worth even more to you. Don't get your tire knowledge from future 

 experience. Benefit now by the experience and judgment of all this majority of makers and 

 tire users — begin with Goodrich Tires. Goodrich dealers and service stations everywhere. 



The B. F. Goodrich Company 



Akron, Ohio 



TRADE MARK. 



