April, 1 9 13 



AMERICAN HOMES AND GARDENS 



XV 



There is nothing in Goodrich ad- 

 S vertising that isn't in Goodrich Tires 



EVERY Goodrich Tire is a demonstration of 

 what forty-three years of manufacturing 

 means to the user. The rubber in your tire is its life. 

 Only experts who know every peculiarity of rubber 

 from the time it drips from the tree, can so com- 

 pound and cure it as to intensify its durability and 

 give it the resilient life which provides value and 

 service in Goodrich Tires. 



GOODRICH m u o n ld t edTIRES 



BEST IN THE LONG RUN 



Unit Molded Con- 

 struction decided by experts 



There are two ways to make tires. 

 One is the Goodrich way — unit molded construction. 

 In our method the whole tire is made complete- 

 tread and body are built up and unified in one 

 curing orvulcanizing. Thus the thick, tough rubber 

 tread, the rubber side-strips, the layers of rubber- 

 impregnated fabric and of pure gum rubber are 

 literally blended into one live, integral product. It 

 is all made at once — a unit. The tread not being 

 applied separately, does not strip. 



Unit Molded Construction insures unit wear 



Some tires, because they are not units, strip or peel 

 the tread. Others burst or blow out at any point 

 which is weakened in construction or which is dead 

 because of being vulcanizedtoomanytimes. Goodrich 

 Tires wear as units. The highest grade rubber, com- 

 pounded by men who have forty-three years of active 

 experience behind them, is one reason for the unit wear 

 of GoodrichTires. Another reason is the construction 



itself — building and completing the tire understanding^, so that 

 each part of it co-operates with all the rest. And still another reason 

 is the unit molding, which makes tread and carcass one and insures 

 long, harmonious service and wear. 



No matter what car you buy or own you can have it 



equipped with Goodrich Tires 



Fully half the automobile production of 1913 goes from maker to buyer with 

 Goodrich Tires. There are two reasons for this verdict of the automobile makers. 

 First, the tire users know and want Goodrich Tires. Second, the manufacturer, whose 

 reputation and success depend upon the service his car gives, knows that Goodrich 

 Tires are an actual advantage to the car owner. 



If you have had no tire experience, profit by that of other tire users as well as by the 

 business judgment of automobile makers, and have Goodrich Tires on your new car. 



The rptsiran' '*te r/n Goodrich Tires becomes 

 lull and void ichen the lire 



in eotoneetton withl -* 1 1 r) 

 mbstitute ftrr air, fit-^r 1 1 

 / rim* ns>t Ite/iring onei 

 of these inspeetUm stamps* 

 or having had it* serial number removed in 

 trhole or part. 



yl \ is 'tsed i 



Ol \C\teiltoril 



v — ' ' — ' of these i 



14 



The B.F. Goodrich Company 



Factories: Akron, Ohio 

 Branch Houses and Service Stations in all Principal Cities 



Write for Goodrich Route Book, 

 covering the auto tour you select. 

 These books are sent free on re- 

 quest. They are part of the 

 Goodrich public service repre- 

 sented bv Goodrich Guide Posts. 



