THE GARDEN MAGAZINE 



February, 19 1: 



CHANGE IN PUBLICATION DATE 



The Garden Magazine will hereafter be issued on the fifth day of the month for which it is dated. It has long been a tradition that a 

 publication should be actually put into the hands of the subscriber some indefinite time before it was dated. In a magazine of practical 

 work, dependent on the weather, this had led to such anomaly as having the January issue come out just in advance of Christmas. 

 And so we were addressing our subscribers on seed sowing while yet the snow was on the ground and winter still with us. From now 

 on, however, The Garden Magazine will follow the logical course of dating itself for the time when it actually appears and the contents 

 of each number can therefore be made even more practical and helpful to the reader. The advantage to the advertiser will also be 

 apparent. His timely offers will be put int the hands of the reader just at the psychological moment for prompt action on his part — 

 in answer to that subtle stimulus that comes with the seasons. The Garden Magazine has always aimed to make its contents of timely 

 service to its readers and the present announcement signifies that the coincidence of interest, and action will be more thoroughly 

 blended than ever before. This new plan is a boon to the readers and to THE EDITORS 



The Best Spring List of Books That Doubleday, Page & Company 



Have Ever Brought Together 



A BOOK season for a publisher is good 

 or bad chiefly in proportion as the 

 new list is strong or weak. The ideal 

 condition is to have important new books by 

 authors whose work is well known and for 

 whom a public is already made and waiting, 

 and a few new books by new authors whose 

 spurs are still to be won and who will be favor- 

 ites in the years to come. Such a fortunate 

 condition Doubleday, Page & Company have 

 for the spring of 1913. 



The names of well-known authors include 

 the following: 



Lyman Abbott 

 Mary Austin 

 John Bigelow 

 Ellen Glasgow 

 Roy Rolfe Gilson 



Ernest Thompson Seton 

 J. C. Snaith 

 Dr. Josiah Strong 

 Booth Tarxington 

 Juliet Wilbor Tompkins 



Robert M. La Follette Mrs. Humphry Ward 

 Maurice Leblanc C. N. & A. M. Williamson 



Grace S. Richmond Harry Leon Wilson 



Woodrow Wilson 



and in August a new book by Gene Stratton- 



PORTER. 



Turn to the advertising pages of this maga- 

 zine to read the brief descriptions of 

 these books and of the books by other 

 writers who are not so well known, 

 but in whom we have great faith. On 

 that page are given the approximate dates 

 of publication, and we hope you will give your 

 bookseller an advance order for those you 

 select — the whole list if you ask us. Failing 

 a local bookseller, we will send any or all of 

 them on approval, and be glad of the chance. 



THE COST OE BOOKS AND WHY 



It is so much the custom to write just now 

 of what Mr. Hill calls the "cost of high liv- 

 ing," that we should like to put forth a few 

 remarks about the cost of books, some aspects 

 of which we think are not entirely appreciated. 



When a customer buys a new book, his 

 money goes to pay these distinct charges: 



1. Royalty to the author. 



2. Payment to the typesetter and electrotyper. 



3. Cost of paper, printing, and binding. 



4. Cost of making the book known by advertising, 



salesmen, circulars, and posters, etc. 



5. Profit to the bookseller. 



6. Profit to the publisher (if there be one). 



So far as we know, there is no 'getting away 

 from any of these six deadly charges on a 

 new book, but there is one large cost ; namely, 

 that of setting the type and making electro- 

 type plates, which does not have to be dupli- 

 cated with each printing, and this plate or 

 initial cost is one of the largest and it goes 

 far to establish the price at which the book 

 shall be sold. 



This is particularly true of important books 

 of reference, travel, biography, etc., which 

 require many pages of typesetting, editing and 

 correction, and often elaborate illustrations. 

 A tremendous number of good books have 

 their first sale at a fairly large price, and just 

 when they reach the stage of having paid 

 expenses, die an ignoble and neglected death 

 because the market at the high price at which 

 they had to be published has been filled; and 

 yet the number of people who would care for 

 these books and could afford to purchase them 

 at a lower price has not been touched — a bad 

 state of things for all concerned. 



Doubleday, Page & Company have recently 

 made some experiments with books the sales 

 of which have paid for the cost of preparation 

 at the higher price, and have started what 

 they call 



THE USEFUL BOOK LIBRARY 



a collection of books made originally at great 

 expense, but now reprinted in substantial edi- 

 tions with good paper and printing at half or 

 quarter or less than the original price, retaining 

 the original matter, and at times containing 

 new and supplementary matter. 



We have been a year in working out this 

 experiment, and have said little of this plan 

 until we could test out our theories. Here 

 are some results from which our readers can 

 judge for themselves: 



THE INTERNATIONAL COOK BOOK, by Alex- 

 ander FiLippiNi. 



Published in 1906 at $4.80 net, a reasonable price 

 considering that the book covers the whole subject 

 and 1,075 pages. In four years we sold about 4,000 

 copies. 



About a year ago we put it into the Useful Book 

 Library at $1.00 net, 10,000 copies have been sold, and 

 it is going at this rate now. 

 THE POULTRY BOOK, by Harrison Weir. 



The most exhaustive work on this subject. Published 

 in three large volumes, 1,299 P a g e s, over 600 illustra- 

 tions, at $13.60. Issued later in a single volume at $5.00. 



Added to the Useful Book Library in 1912, at $1.50, 

 complete with all original material, selling now four 

 times as fast, and just started. 

 THE DOG BOOK, by James Watson. 



Published in two volumes, 904 pages, 810 illustra- 

 tions, at $10.00. Issued later in one volume at $5.00. 



Added to the Useful Book Library in 191 2 at $1.50, 

 sells about seven times as fast as before. 

 ENCYCLOPAEDIA OF ETIQUETTE, by Emily 



Holt. 



Published at $2.00 net, 500 pages, illustrated. Over 

 26,000 copies sold. 



Republished in April, 191 2, in the Useful Book Library 

 at $1.00 net and selling four times as fast as ever. 

 THE COMPLETE HOUSEKEEPER, by Emily Holt. 



Suggestions for care of the family; the house; the 

 gardens; the pets. 



Republished in 19 12, in the Useful Book Library 

 at $1.00. 

 MUSIC LOVERS' CYCLOPAEDIA, by Rupert 



Hughes. 



Published in 1903 at $6.00 net. 



Revised to date and added to the Useful Book 

 Library in January, 1913, at $1.50 — a better and 

 more complete book at one quarter of the original 

 price. 



Good books will be added to the Useful 

 Book Library. We want to get in touch with 

 book lovers who want to build up a library of 

 worthy, authoritative books and will cooper- 

 ate to make this library a success. 



DOUBLEDAY, PAGE & CO., 



Garden City, N. Y., 

 Please send me special circular of The Useful Book 

 Library 



