78 



THE GARDEN MAGAZINE 



March, 1913 



H~ 



THE- TALK- OF- THE - OFFICE 



WINTER BUILDING — AND 

 OTHER MATTERS 



THE first addition to the Country Life Press 

 was planned during the fall, and the con- 

 tract let in the hope that early in the spring the 

 work of building could be vigorously taken up 

 and completed by May or June. The weather 

 man's consideration has permitted practically 

 continuous work, and we now hope in a few 

 weeks to occupy this new building. It is an 

 extension at the south of the present structure 

 — designed to store three automobile trucks, 

 house the carpenter shop, and provide addi- 

 tional storage room. 



The necessary accumulation of bound and 

 unbound stock incidental to making twelve 

 thousand cloth bound books each day, and 

 twenty-five thousand magazines, has made 

 this new building (about the size of our 

 former New York space in Sixteenth Street) 

 imperative. 



The Long Island Railroad Company has 

 also added a new dot to its map. The Coun- 

 try Life Press is now a regular time-table stop 

 of nearly all trains, and a suitable station is 

 practically completed at the eastern edge of the 

 Press grounds. 



MAGAZINE SERIALS 



The serial features in Country Life in 

 America and The Garden Magazine that were 

 promised in the early fall numbers as now de- 

 veloped show Harrison Whittington deep in 

 adventures with "That Farm," and the 

 Neighbors doing many things at "Hillport" 

 that point the way clearly to similar kinds of 

 effort for other neighborhood V.ssociations. 

 "Inside the House That Jack Built" and 

 "The Fruitful Land," the other two Country 

 Life in America serials, are suggestive and 

 helpful, we hope, in expressing some idea of 

 what has come to be termed the broader 

 country life movement. 



In The Garden Magazine, "The Garden 

 Doctor" and "Ten Acres Enough," carry a 

 continuous interest from number to number. 



Continued narratives have rarely appeared 

 in Country Life and The Garden Magazine, and 

 we are, therefore, keenly watching for signs of 

 interest or disapproval from our readers. We 

 are most eager to catch the drift of opinion. 



A definite expression of your attitude in a 

 note or postal to the editors of either magazine 

 will be deeply appreciated. 



ABOUT SOME BEST BOOKS 



Again we are tempted to talk about our 

 best list of spring books. Never before have 

 we been able to gather in one season so many 

 good books by so interesting a company of 

 authors. Yet in making these remarks con- 

 cerning the new books yet to come, we do not 

 wish to omit mention of books recently pub- 

 lished which suggest themselves in friendly 

 rivalry. 



New books planned for this spring are: 

 Lyman Abbott, "Letters to Unknown Friends" 

 Mary Austin, "The Green Bough" 

 John Bigelow, "Retrospections of an Active Life" 

 Grace MacGowan Cooke, "The Joy Bringer" 

 Ellen Glasgow, "Virginia" 

 Maurice Leblanc, "The Crystal Stopper" 

 Gene Stratton-Porter, "Laddie" 

 Ernest Thompson Seton, "Wild Animals of the Yel- 

 lowstone" 

 J. C. Snaith, "An Affair of State" 

 Dr. Josiah Strong, "Our World: New World-Life" 

 Booth Tarkington, "The Flirt" 

 Mrs. Humphry Ward, "The Mating of Lydia" 

 C. N. & A. M. Williamson, "The Port of Adventure" 



Recently published volumes now ready at 

 all book stores are: 



Woodrow Wilson, "The New Freedom" 



Harry Leon Wilson, "Bunker Bean" 



A. M. Chisholm, "Precious Waters" 



Frederick Ferdinand Moore, "The Devil's Admiral" 



C. N. & A. M. Williamson, "The Heather Moon" 



Dell H. Munger, "The Wind Before the Dawn" 



Sarah Comstock, "The Soddy" 



Gene Stratton-Porter, "The Harvester" 



O. Henry, "Rolling Stones" 



Stewart Edward White, "The Land of Footprints" 



F. Hopkinson Smith, "Charcoals of New and Old 



New York" 

 Rudyard Kipling, "Songs from Books" 

 Ernest Thompson Seton, "Book of Woodcraft and 



Indian-Lore" 

 Arthur Rackham, Illustrated "^Esop's Fables" 

 Alfred Ollivant, "The Royal Road" 

 Grace S. Richmond, "Brotherly House" 

 Harry E. Maule, "Boy's Book of New Inventions" 

 Prop. John H. Comstock, "The Spider Book" 

 F. Berkeley Smith, "The Street of the Two Friends" 

 Booker T. Washington, "The Man Farthest Down" 



WOODROW WILSON IN THE WORLD'S WORK 



The publication of" "The New Freedom," 

 has brought more letters to the editors than 

 any series of articles heretofore published 

 in the magazine. News-stand sales - - that 



sensitive barometer of public approval — 

 indicate the same wide interest in the presi- 

 dent-elect's philosophy of life. 



THE WIND BEFORE THE DAWN 



This is now a twenty thousand book — a rarely 

 successful record for a first book. It is a 

 great whole souled novel which is attracting 

 much attention. If it sells 10,000 more copies 

 in the next three months, which it promises 

 to do, and continues to make earnest friends 

 at the present rate, then we shall feel it is 

 really established as a favorite, and the sale 

 is likely to be notable. After a few months 

 we'll begin to talk about Mrs. Munger's next 

 book, as we are now mentioning 



MRS. GENE STRATTON-PORTER 



Mrs. Porter's new book will be published next 

 August. "The Harvester" continued last year 

 to be the largest selling book in the country, 

 though in its second year, and it will be this 

 year among the books most in demand. 



AN ADVERTISING CONTRIBUTION 



There has been sweeping over the country 

 a crusade in behalf of better advertising. The 

 Associated Advertising Clubs of America are 

 behind the movement and there is every in- 

 dication that it is going to have a profound 

 effect on the business of the country, which 

 means, of course, a great effect on all the people 

 of the country. It is our privilege to publish 

 the first book issued by the Associated Adver- 

 tising Clubs, "Advertising as a Business 

 Force," by Prof. Paul T. Cherington, of the 

 school of Business Administration of Harvard 

 University. That high priest of advertis- 

 ing — or is it the "little school master" — ■ 

 Printers' Ink in a four page review, says: 

 "Professor Cherington's book is the best 

 and most authoritative work on the general 

 subject of advertising that has yet been 

 issued. Here at last we have a book that 

 represents advertising in the way its most 

 advanced exponents see it, that illustrates it 

 with instances drawn from the field of actual 

 occurrences. Theories and principles, in this 

 manner, emerge naturally from the concrete 

 cases adduced and stand out as verdicts; 

 they are not special pleading in advance 

 of the evidence. Nothing like this book has 

 been given to the advertising world before." 



