April. 19 13 



THE GARDEN MAGAZINE 



159 



Some new friends and old 



Prof. Paul Terry Cherington 



Advertising as a Business Force 



Professor Cherington's connection with the School of Business Adminis- 

 tration of Harvard lends an unusual value to this authoritative dis- 

 cussion of the great modern force of advertising. It is a book which 

 every business man should read. Charts. Net, $2.00. (Ready.) 



A. M. Chisholm 

 Precious Waters 



Perhaps you remember "The Boss of Wind River"? That was Mr. 

 Chisholm's first book, and a live, out-door tale of the lumber country 

 it was. This is a romance of the West, the background of which is 

 the struggle of the frontiersmen to hold their water power against the 

 grabbing railroad. You'll like the bachelor girl who plays so big a part 

 in the story. Illustrated. Net $1.25. (Ready.) 



Elmer E. Ferris 

 Pete Crowther 



Salesman 



This story of th; adventures of Pete Crowther appeared serially in the 

 Outlook and attracted wide attention because Mr. Ferris has had the 

 cleverness to put in his pages the elusive and always interesting genius 

 of salesmanship in its manifold operations. Net $1.10. (Just out.) 



Christine Frederick 



The New Housekeeping 



A thousand things made easier, half your steps saved, short cuts to 

 difficult things — these are some of the results of this volume. It is a 

 sort of "scientific management" in the kitchen. Illustrated. Net 

 $i«oo. (Ready in April.) 



Roy Rolfe Gilson 



The Legend of Jerry Ladd 



Mr. Gilson has here given us the study of an idealist, who, failing in 

 this life in so far as his dreams are concerned, but sustained by love, 

 uplifts others to his high vision. Net $1.00. (Just out.) 



Ethel Gertrude Hart 

 The Dream Girl 



"The Dream # Girl" wrote the most intimate, delightful, fanciful let- 

 ters that ever beguiled an invalid's weary hours. Finally Max set 

 out to find her. She wasn't really a dream; but she was a great sur- 

 prise to Max and will be to the reader, too. Illustrated. Net $1.00. 

 (Ready in April.) 



Gerald Stanley Lee 



Crowds 



Mr. Lee has achieved an international reputation for brilliant, trench- 

 ant essays. His "Inspired Millionaires" laid bare some vital truths and 

 in this new book he has touched upon our social and economic problems 

 in a way to make one think. He writes vividly and vigorously. Net 

 $1.35. (Ready in May.) 



John Macy 



The Spirit of American Literature 



The book is animated and spicy and has much the effect of letting 

 in fresh air to a room that has grown over-stuffy. Net $1.50. (Ready.) 



Frederick Ferdinand Moore 



The Devil's Admiral 



Who the strange creature known as the "Devil's Admiral" was, nobody 

 knew. He exercised an uncanny influence at any rate and a weird 

 series of events followed in the wake of the Kut Sang. Illustrated, 

 Net $1.25. (Ready.) 



Henry R. Poore, A. N. A. 



The Conception of Art 



This book is addressed to the question: "What is Art?" The average 

 reader is very hazy in his definition of it — if he has one — and most of 

 the works pretending to enlighten him do but lead him farther afield. 

 Mr. Poore writes with the knowledge of an artist and with the simple 

 directness of a man who has a very practical end in view. Illustrated. 

 Net $2.00. (Ready in May.) 



Cale Young Rice 



Porzia 



In this volume of splendid dramatic verse Mr. Rice has reached, if not 

 surpassed, the high poetic level set in his other volumes. Net $1.25. 

 (Ready.) 



Julia Ellen Rogers 



The Book of Useful Plants 



Miss Rogers has here given us in a most entertaining way the story 

 of many every-day vegetables and plants. Teachers of nature study 

 and agriculture will welcome such a simple and at the same time ac- 

 curate guide book. Illustrated. Net $1.10. (Ready in May.) 



C. Alphonso Smith 



What Can Literature Do for Me ? 



How to get the most out of your reading through a more thorough 

 appreciation. That is what this volume shows in what are really a 

 series of delightful essays on the main elements in literature. Net $1.00. 

 (Ready in May.) 



William C. Van Antwerp 



The Stock Exchange from Within 



This is the story of the Stock Exchange, its methods of operation, its 

 relation to our banks and financial system, its bearing on foreign ex- 

 changes and the various legislative attempts to regulate its operations. 

 Every business man should have this book. Net $1.50. (Ready.) 



Anthony F. Wilding 



On the Court and Off 



This is a most interesting volume by the English champion on tennis in 

 all its aspects from training and diet to stroke. Full of interesting 

 anecdotes and personal experience. A special chapter is given to tennis 

 for women. Illustrated. Net $1.50. (Just out.) 



Albert E. Wilkinson 



Modern Strawberry Growing 



In more than twenty-five years a complete book on this subject has 

 not been issued. The need of a thoroughly modern handbook em- 

 bodying the latest developments in the culture and marketing of the 

 crop has been felt for a long time. Illustrated. Net $1.10. (Ready.) 



Edward Mott Woolley 



Addison Broadhurst : Master Merchant 



This is the story of a successful business man who rises from a country 

 grocery clerk to the head of a great department store. It is told as 

 only Mr. Woolley can tell it — vividly and with a background of actual 

 experience which makes the author's work at once so interesting and 

 so helpful. Net $1.25. (Ready in April.) 



Walter E. Wright 



The New Gardening 



The aim of this book is to bring within the scope of an inexpensive volume 

 the most recent developments in gardening. Illustrated. Net $2.00. 

 (Just Out.) 



The Country Life Press, Garden City, N. Y. 



Doubleday, Page and Company 



The Readers' Seroice wit' give information about automobiles 



