292 



THE GARDEN MAGAZINE 



June, 19 13 



Sincerity 



First! 



SINCERITY is the Biggest Word in Advertising and 

 Merchandising today. 



Not Sincerity for Morality's Sake — But Sincerity for 

 Business' Sake — for Success. 



We believe that more Campaigns have been wrecked 

 by Manifest Exaggeration in Copy and Plans — by Bluff, 

 Bluster and Buncombe — than by any other cause. 



And that a single false note often has turned the public 

 wholly against an advertised product — and made the Man- 

 ufacturer suspicious of his own advertising. 



We have put Sincerity before everything else as essen- 

 tial in our Service to advertisers. Sincerity that commands 

 confidence — sells goods. 



We believe in Organized Advertising and Merchan- 

 dising. In copy that rings true. In Plans that Bristle with 

 Originality. Yet are safe — sound — and sincere. 



May we write you a letter explaining our ideas applied 

 to your business — or send a representative to explain our 

 service in detail. No obligation in either case. 



The Taylor-Critchfield Co. 



One of the Leading Advertising Agencies of America 



NEW YORK CHICAGO DETROIT 



THE GARDEN DOCTOR 



Is a new serial story showing the efficacy of the Garden Cure, and containing 

 lots of practical information woven into a love story. 



It is now appearing in The Garden Magazine 



Send us $1.00 for our Introductory Offer 



This includes eight issues of the magazine — value $1.20 — and a copy of 

 "Garden Profits", a 300-page cloth-bound book — Our usual money-back guarantee. 



DOUBLEDAY, PAGE & COMPANY Garden City. New York 



Pete Crowther 

 says: 



"It's a big thing in 

 salesmanship to have 

 your job look good to 

 you. People like to 

 deal with a man who's 

 stuck on his job." 



"These fellows that are always 

 kicking on their luck are usually 

 loafing on their job." 



E. E. FERRIS 



From 



Pete Crowther: 

 Salesman 



By 



ELMER E. FERRIS 



THIS is not a technical book on 

 salesmanship, but it presents the 

 humorous and interesting experiences of 

 a typical American — a successful red- 

 blooded salesman in action. Pete not 

 only sells goods, but he thinks. He has 

 views upon social as well as commercial 

 questions, and nearly half of the book 

 is made up of his adventures in other 

 than business transactions. Pete is a 

 success in his business. He is also an 

 optimist. He enjoys life and will make 

 you enjoy it. 



T. R. says : "He (the author) teaches a real 

 moral lesson here and, what is more rare, he 

 does it in an amusing way. I can fairly see 

 that interview between the drummer and the 

 Chinaman as I write." 



Just Out Illustrated Net $1.10 



DOUBLEDAY, PAGE & COMPANY 



GARDEN CITY, NEW YORK 



c 



For sale at all Bookshops, and at our own 

 in the Pennsylvania Station, New York City 



Before 

 Installing 



THE 

 JONES & HAMMOND 

 Underground Garbage Receiver 



Solves Your Garbage Troubles 



The Receiver Without a Fault 



CONSTRUCTED ON SCIENTIFIC 

 PRINCIPLES 



If your dealer does not carry our 

 Receiver, write to us for circulars 

 and prices. 



JONES & HAMMOND 



99 Newburn Ave., Medford, Mass. 



// a problem grows yi your garden write to the Readers' Service for assistance 



