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There are two kinds of builders’ hardware. One is 
cast. The other is stamped from thin sheets sometimes 
of brass—more often of steel plated to look like some 
other metal. 
Obviously there is not the smallest difficulty in 
telling the difference between stamped hardware and 
cast hardware,—if in the aT 
purchase you realize that 
such a thing as stamped 
hardware exists. 
AMERICAN HOMES AND GARDENS 
TT TT 
Why Cast Bronze Hardware? 
Suen =; i 
February, 1912 
you feel as though you had been cheated,—as though 
you had picked up a papier mache imitation of a 
coin instead of the coin itself. 
We are prejudiced against stamped hardware be 
cause it is an imitation of something which it is not. 
It is insincere, it is untrue. Compared to cast hard- 
ye ware, it 1s poor, and thin 
and mean,—we are almost 
sorry it exists. Almost 
sorry,—not quite. 
A 
Unfortunately many 
people do not realize this, 
and tempted by appear- 
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IS Y / AL Se 
For stamped hard- 
ware fills many needs 
where cast hardware 
ance and the exceedingly 
low price of the stamped 
article, they buy what can 
not but be a source of 
constant disappointment 
during its entire exist- 
ence. 
The first and most 
obvious difference be- 
tween stamped hardware 
and cast hardware is 
pretty clearly expressed 
by the names under which 
the two classes are 
known. Each piece of 
cast hardware is moulded 
separately by a_ skilled 
artisan. 
Stamped hardware on 
the other hand consists of 
sheet metalso exceedingly 
thin that it can be easily 
pressed between _ steel 
dies into the form of the 
design which has been 
determined upon, then 
polished, plated and fin- 
ished to represent what- 
ever it 1s intended to 
imitate. 
As the single advan- 
tage of stamped hardware 
lies in its cheapness, it 1s 
easy to understand that 
its finish must be Loar too. 
It is easy to understand also that the design which 
can be stamped on thin sheet steel must fail utterly in 
all sharp corners and in those little details of decoration 
which depend so largely for their attractiveness upon 
being absolutely clean cut amd fine pointed. 
Stamped hardware is in the most literal sense of the 
term a hollow mockery. 
This is our advertisement. We have paid for the 
space and in it we may say what we like about our 
products. Moreover, we make stamped hardware as 
well as cast hardware. Therefore our opinion on the 
subject is utterly without prejudice. Examine for one 
moment the outline drawing on this page and you will 
understand the entire problem at a glance. 
Perhaps the best way to express it in a few words 
is to say that you are disappointed when you pick 
up a piece of stamped hardware. It has the appearance 
of weight and solidity, yet when you take hold of it 
Cait Bronze, 
The Makers re ee 
Local O, 
Yale Products geek OFEES 
London, Paris, 
Hamburg 
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The Yale & Towne Mfg. Co. 
Chicago, San Francisco 
MODUS GUHA OUGGLOAORTA TL 
would on account of its 
cost be wholly impos- 
sible and impracticable. 
Many a cottage has 
been made _ outwardly 
attractive in its appear- 
ance by the’ use ofa 
Sometimes even tem- 
porary structures can be 
fitted with really good 
looking hardware because 
of the extreme cheapness 
of the stamped goods. 
On the other hand the 
word “Yale” has come to 
stand for so much that 
is strong, and fine, and 
solid and substantial, so 
much that is genuine that 
we who have been long 
associated with it, turn 
naturally to the type of 
hardware that most nearly 
represents what we think 
hardware ought to be. 
There is probably no 
concern in all the world 
which has given to the 
production of really beau- 
tiful, really substantial 
hardware the attention 
that has been given to it 
by The Yale & Towne 
Mfg. Company. 
It is doubtful if there be anywhere a collection of 
artists who work so sympathetically together, who are 
so single in their purpose to produce only that which 
meets the very strictest’ requirements of quality,—that 
which most nearly represents the Yale standard. 
Every piece of cast hardware produced by these men 
has behind it the strength and the individuality wrought 
of a single hand. 
When the castings come from the sand, marvel- 
lous though they be in their intricacy of detail and 
the fidelity which they follow to the smallest point, 
the models from which they were cast, they are after 
all but the skeleton of the finished article. 
Every. individual piece is filed and polished; many 
of them chased and chiselled and worked over by the 
hand of an artisan who js indeed an artist. 
Look for the name Ya/e on your hardware. 
We have published a little book about Yale Hardware in your home. 
We shall be pleased to send it to you—may we? 
Stamped. 
g Murray Street, 
New York, UZS2Ae 
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