March, 1912 AMERICAN HOMES AND GARDENS 
Farewell 
By R. E. Olds, Designer 
Car 
My 
Reo the Fifth—the car I now bring out—is regarded by me as pretty close 
to finality. Embodied here are the final results of my 25 years of experience. 
I do not believe that a car materially better will ever be built. In any event, 
this car marks my limit. So I’ve called it My Farewell Car. 
My 24th Model 
This is the twenty-fourth 
model which I have created in 
the past 25 years. 
They haverun from one to six 
- cylinders—from-6 to 60 horse- 
power. : 
From the primitive cars of 
-the early —days -to the -most 
luxurious modern machines. 
I have run the whole gamut 
of automobile experience. I 
have learned the right and the 
wrong from tens of thousands 
of users. 
In this Farewell Car, I adopt 
the size which has come to be 
standard—the 30 to 35 horse- 
power, four-cylinder car. 
Where It Excels 
The chiefest point where thfs 
car excels is in excess of care 
and caution. 
The best I have learned in 25 
years is the folly of taking 
chances. 
In every steel part the alloy 
that I use is the best that has 
been discovered. And all my 
steel is analyzed to know that 
it meets my formula. 
I test my gears with a crush- 
ing machine—not a hammer. 
I know to exactness what each 
gear will stand. 
R. M. Owen & Co. “err3, 2 
30-35 
Horsepower 
Wheel Base— 
112 inches 
Wheels— 
34 inches 
Demountable 
Rims 
Speed— 
45 Miles per 
Hour 
Made with 2, 
4 and 5 Pas- 
senger Bodies 
I put the magneto to a radical 
test. The carburetor is doubly 
heated, for low-grade gasoline. 
I use nickel steel axles with 
Timken roller bearings. 
So in every part. The best 
that any man knows for every 
part has been adopted here. 
The margin of safety is always 
extreme. 
I regard it impossible, at any 
price, to build a car any better. 
Center Control, 
Finish, etc. 
Reo the Fifth has a center, 
cane-handle control. It is our 
invention, our exclusive feature. 
Gear; shifting is done by a 
very slight motion, in one of 
four directions. 
There are no levers, either 
side or center. Both of the 
brakes . operate by the foot 
pedals. So the driver climbs 
out on either side as easily as 
you climb from the tonneau. 
The body finish consists of 17 
coats. The upholstering is deep, 
and of -hair-filled genuine 
leather. The lamps are 
enameled.as per the latest vogue. 
Even the engine is nickel 
trimmed. 
I have learned by experience 
that people like stunning ap- 
pearance. 
The wheel base is long—the 
tonneau is roomy—the wheels 
are large —the car is over-tired. 
Every part of the car—of the 
chassis and the body—is better 
than you will think necessary. 
No price could buy anything 
better. 
Price, $1,055 
This car-—my finest creation 
—has been priced for the present 
at $1,055. 
This final and radical paring 
of cost is considered by most 
men as my greatest achieve- ° 
ment. 
It has required years of pre- 
paration. It has compelled the 
invention of much automatic 
machinery. It necessitates mak- 
ing every part in our factory, so 
no profits go to parts makers. 
It requires enormous produc- 
tion, small overhead expense, 
small selling expense, small 
profit. It means a standardized 
car for years to come, with no 
changes in tools and machinery. 
In addition to that, by mak- 
ing only one chassis we are 
cutting off nearly $200 per car. 
Reo Motor Car Co., 
Canadian Factory, St. Catharines, Ontario 
Thus Reo the Fifth gives far 
more for the money than any 
other car inexistence. It gives 
twice as much as some. 
But this price is not fixed. 
We shall keep it this low just 
as long as we can. If materials 
advance even slightly the 
price must also advance. No 
price can be fixed for six months 
ahead leaving big 
margin, and we haven’t done 
that. The cost has been pared 
to the limit. 
without 
Catalog Ready 
Our new catalog shows the 
various styles of body. It tells 
all the materials, gives all 
specifications. With these facts 
before you, you can easily com- 
pare any other car with this 
Reo the Fifth. 
If you want a new car you 
should dothat. Judge the facts 
for yourself. Don’t pay more 
than our price for less value. 
After 25 years spent in this 
business. here is the best car I 
can build. And the price is 
$1,055. Don’t you think you 
should know that car ? 
Write now for this catalog. 
When we send it we will tell 
you where to see the-~ car. 
Address— 
Lansing, Mich. 
Reo the Fifth 
$1,055 
One Front Door Open to Show 
Center Control 
Top and windshield not included in price. We equip this car with mohair top, side curtains and slip-cover, 
windshield, gas tank and speedometer—all for $100 extra. 
Self-starter, if wanted, $25.00 extra. 
EE et 
—KRK 
