My 
By R. E. Olds, Designer 
Seana oh aaaas atx ahd idk tine mh ee a 
Ideal of a Car 
Reo the Fifth—My Farewell Car—in every detail marks the 
And I’ve built cars for 25 years. 
best I know. 
can build a car better he’s a better man than I. 
To the Men Who 
Have Faith in Me 
Automobile makers say it 
is simply impossible to give 
the best in a car for $1,055. 
I agree with them. 
This price, I believe, can 
not be continued. Our con- 
tracts with dealers provide 
for advance. 
But I promise you this: 
Reo the Fifth, while I 
direct the making, will em- 
body. the best of which I am 
capable, regardless of price 
or profit, 
Men Look to Me 
Tens of thousands of men, 
in the past quarter century, 
have used cars of my design- 
ing. 
The have. come to.have 
faith in me. They believe 
that I know. 
Reo the Fifth is my finest 
car, the cap-sheaf of my 
career. And myriads of men 
will remember me by it, 
whatever new cars the Reo 
plant may bring out. 
You who look to me can 
rest assured that this car 
marks my limit. 
R. M. Owen & Co. “a3 = Reo Motor Car Co., 
30-35 
Horsepower 
Wheel Base— 
112 inches 
Wheels— 
34 inches 
Demountable 
ims 
Speed— 
45 Miles per 
our 
Made with 2, 
4 and 5 Pas- 
senger Bodies 
The Final Touch 
I have spent 18 months in 
designing this Farewell Car. 
I searched the whole motor 
car world for ideas for it. In 
it | embodied the best I had 
learned from the 23 models 
which I built before it. 
I never before gave such 
care toacar. Nor has any 
other man, I think. 
Never have I stood for 
such big margins of safety— 
never insisted on such care- 
ful inspection. 
Never before have I gone 
so far to get the final touch. 
Look for Yourself 
The lines of the car show 
its up-to-dateness. 
The body is finished with 
17 coats. The lamps are 
enameled. Even under the 
hood you’ll find the engine 
nickel trimmed. 
Note the deep upholster- 
ing, made of genuine leather, 
filled with genuine hair. 
Note the car’s roominess. 
Note the big wheels. The 
car is over-tired. 
Note the absence of petty 
economies. 
The Parts Which Tell 
But the parts which tell 
in the long run are the _hid- 
den parts of a car. Men’s 
final judgment will depend 
on them. 
I use Nickel Steel in the 
axles and driving shaft, and 
I make them much larger 
than necessary. I use 
Vanadium steel for connec- 
tions. 
Each lot of steel, to make 
sure of it, is analyzed before 
I use it. 
The gears are tested in a 
crushing machine of 50 tons’ 
capacity. 
The magneto is_ tested 
under conditions which very 
few can stand. 
The carburetor is doubly 
heated, to avoid the troubles 
due to low-grade gasoline. 
Roller bearings are used— 
Timken and Hyatt—where 
ball bearings once sufficed. 
There are only three ball 
bearings in this whole car, 
and two are in the fan. 
So in every part. All the 
precautions taught me by 
experience are employed in 
this Reo the Fifth. 
Canadian Factory, St. Catharines, Ontario 
Coo F 
W/4 Brake and 
GPR Clutch 
One Front Door Open to Show 
Center Control 
If any man 
New Center Control 
No Side Levers 
Then here; for the first 
time isa cane-handle control. 
All the gear shifting is done 
by slightly moving this lever 
in each of four directions. 
Both brakes are operated 
by foot pedals and one pedal 
also operates’ the clutch. 
So there are no side levers 
—thcre is nothing in the 
way of the front doors. 
This arrangement permits 
the left side drive, heretofore 
possible in electric cars only. 
The driver sits as he should 
sit, close to the cars he 
passes and on the up side of 
the road. ; 
These are conveniences 
found to-day in Reo the Fifth 
alone. : 
Ask for the Book 
Our Book points out all 
the perfections, and pictures 
the various bodies. Every 
' motor car lover shou'd have 
it, for this is one of the in- 
teresting cars, 
Write us to mail it—write 
us now, and we will also tell 
you where the car can be 
seen. Address 
Lansing, Mich. 
Reo the Fifth 
$1,055 
Top and windshield not included in price. We equip this car with mohair top, side curtains and slip-cover, 
windshield, gas tank and speedometer—all for $100 extra. Self-starter, if wanted, $20.00 extra. 
(48) 
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