Valuable Treatise on How 

 New Varieties are Created 



The sum and substance of his studies in hybridizing, extending 

 over a score of years, Mr. Diener has embodied in a unique 

 book on Plant Breeding. Of interest primarily to students, 

 teachers, and horticulturists, it is too expensive a book for 

 broad distribution. A limited number are available at $5.00 

 each. You'll find it well worth the price. 



Combining Heart, Head, 

 and Hands 



All progress of mankind depends on man's work. Where the work dene combines 

 handicraft, headwork, and a heartfelt desire to improve, results of exceptional 

 character may be expected. And of all the results scored by man, for mankind, 

 none rank higher than those attained by Richard Diener, Plantsman Extraordi- 

 nary, to the American people. 



As a lad of seventeen he discovered the fascinating pleasure to be derived from 

 breeding new plants, through hybridizing. Twenty years of breeding greater races 

 of Food Plants and Flowers find Mr. Diener still striving after perfection to be 

 obtained only, as he puts it, through loyal, persistent, and intelligent work. 



New Races of Finer Flowers 



Imagine, if you can, Amaryllis with trumpet like Powers, a foot in diameter, 

 of color shades so novel as to be beyond comparison. Diener's special strain of 

 Ruffled Monster Petunias which are grown in pots, in specially constructed lath 

 houses, outrivals all other Petunias in size, color, and substance. A glorious and 

 absolutely unique rose pink Petunia is Diener's Pink Glory, destined to become 

 the great bedding Petunia of the future. Seeds are now offered for the first time, 

 at 50c per packet. 



Pearl of Kentfield, shown in lath house below, is another Petunia achievement of 

 the highest order, coming in purple or blue, White frilled and Apple Blossom Pink. 



But Mr. Diener's special pride are his Gladioli. Of these he grows acres. He does 

 not grow so many, however, as to be unable to give individual attention to special 

 pets. A score or more of the finest creations among Gladioli are to Mr. Diener's 

 credit. 



A Catalogue You'll Want 



There is a "treat" for you in store, in shape of a handsome catalogue which 

 may be had for the asking. Beautifully illustrated, with color reproduction of 

 Rare Gladioli, it is a book that will prove both interesting and instructive. 

 When asking for it, please mention G. M. 



Richard Diener Company, Inc., 



Kentfield, Marin Co., California 



