July, 1906 



AMERICAN HOMES AND GARDENS 



beauty woven on the Baldwin keyboard, will stand out 

 among the artistic sensations of musical history. 



One of the most interesting expressions of modern genius 

 i? the Baldwin Small (.rand. If the abbreviated concert 

 Grand was ever regarded as an evanescent or undetermined 

 factor in the piano world, it is not so today. Poe taught us 

 years ago that the supreme excellence of a poem is not neces- 

 sarily its length. The Arabian magician shows the whole 

 beauty of earth within the magic circle of a ring. The Bald- 

 win Small Grand in a compass that admits it to the consid- 

 eration and abridged quarters of the small home, possessing 

 amplitude of tone and grand-like richness of tone, is a 

 triumph of as much artistic consequence as the concert grand. 

 The completeness of its success bears out Prosper Merimee's 

 dictum that the artist who engraved certain Greek medals is 

 the equal of the sculptor of a colossus. The Baldwin Small 

 Grand has an "orchestra in miniature" — all the beauty of 

 tone color, warmth, emotional ardor and vibrant power, that 

 delights us in modern concert-rooms. 



The tribute offered the Baldwin Piano extends beyond the 

 artist. There is in it a quality of tenderness and sympathy 

 that arrests and charms the untutored ear; a quality as beau- 

 tiful and quite as indefinable as that which makes a child 

 stop and listen to a lark-song or stretch out its small hands 

 in response to the fragrant purity of the violet. Whether 

 this characteristic be "human interest," or artistic cunning, it 

 endows the Baldwin with the intimate charm that makes it 

 the ideal piano for the small circle; to those who make music 

 a real part of every day life, it gives the best. 



The acquaintance with the technique of piano-building 

 which the House of Baldwin brought to the establishment of 

 the Baldwin Piano-plant included the structural nature of 

 every piano of consequence made within the past twenty-live 

 years. 1 his knowledge had come with the well-known ca- 

 reer of the Baldwin makers as a great sales-house and also 

 with the command of financial resources required to gather 

 together the talent necessary to the making of a superior 

 instrument. 



But money alone could not have produced the tone-quality 

 which only the Baldwin has. The Baldwin tone is a triumph 

 of style ; as much so as the plays of Moliere, the pictures of 

 Rembrandt. The indisputable musical gift of the Baldwin 

 makers have filled the tones of their creation with that in- 

 dividual coloring, without which no music has real vitality, 

 it is a tone with power, imagination, sympathy — the trinity 

 of every noble musical work. 



An important and growing department of the Baldwin 

 House is the designing of special cases for small grand, 

 concert-grand and upright Baldwin Pianos, in the different 

 historic periods of architecture. The popular liking for a 

 case that is individual or allied with the decorative motive 

 of a room, has resulted in many distinguished designs. The 

 embellished case, though not increasing the musical value of 

 the instrument any more than Benvenuto's work is rated 



more highly when wrought in gold instead oi bronze, adds 

 immeasurably to the charm of the piano as a piece of 

 furniture. 



The Baldwin eases in rare and beautiful woods lend 

 themselves effectively to hand carving or inlaying. With 

 \ ernis Martin designs or original subjects painted by artists 

 of note, adorning the lid or rim, a very sumptuous and artis- 

 tic example of case treatment is obtained. I he Baldwin 

 case department works from the designs of their own artists 

 or executes designs submitted by architects. 1 be art oi the 

 cabinet maker, overlaying the art ol the music-maker, cre- 

 ates a most satisfactory object of art in a Baldwin Piano. 



It is in keeping with the character ol the instrument that 

 the buildings at Cincinnati where Baldwin Pianos are made 

 are an artistic delight to the eye and that the advanced in- 

 dustrial policy of the Baldwin House and the scientific 

 equipment of its establishment are known throughout 

 this country and Europe. The selling force of the House 

 of Baldwin, makes it possible to hear the Baldwin either at 

 Baldwin salesrooms or at the leading local dealer's anywhere 

 in the United States. 



Where it is not on sale, arrangements may be made for 

 shipping a Baldwin to any point from the nearest Baldwin 

 dealer. By writing Messrs. D. H. Baldwin & Co., at Cin- 

 cinnati, catalogues of the pianos and special literature relat- 

 ing to the work of the art department will be sent. The art 

 case is not necessarily expensive, the price varies with the 

 material and design. 



A tone so rounded and 

 beautiful as the Baldwin, 

 an achievement as great, 

 forms at once an inviting 

 and fascinating interest 

 to persons of musical 

 feeling. Baudelaire 

 might have had in mind 

 the Baldwin piano when 

 he defined Romanticism 

 as "the modern expres- 

 sion of the beautiful." 

 No written word can 

 realize for the reader, 

 the exquisite beauty of 

 the Baldwin tone. As 

 well expect a rose to be 

 enjoyed by hearsay ! To 

 hear the Baldwin, to 

 play it, to feel the inspir- 

 ation of its limpid touch, 

 gives the pianist the 

 sense of power to indulge 

 any mood and its con- 

 sequent satisfaction. 



