March, 1908 



AMERICAN HOMES AND GARDENS 



VI 1 



Good Furniture at Moderate Prices 



What to Buy and Where to Find It 



IT HAS been truly said that it is an art to 

 furnish a house properly at a moderate 

 price. There is no safer guide in buying than 

 a reliable trademark. It is a guarantee of 

 quality. Furniture makers of high grade 

 would be unwilling to place their names on an 

 inferior piece of goods, just as silversmiths 

 would be unwilling to affix "Sterling" to 

 spurious silver. The principle is the same in 

 both cases. 



Such a shop-mark as that of the Berkey and 

 Gay Furniture Company is an indication of 

 highest workmanship. Their name carries 

 weight, whether the furniture be simple or 

 elaborate. They have but one system ; the 

 same methods, the same machinery, the same 

 careful inspection pertain to their furniture- 

 making in all its branches. One piece of 

 furniture has to be as good as another, so far 

 as material and construction go. Whether a 

 piece be plain or ornamental, it stands for 

 good work and lasting value. 



How is it possible, it may be asked, for this 

 firm to make good furniture at a slight advance 

 over the price asked for inferior work ? Be- 



Model from Berkey & Gay Furniture Co. 

 Grand Rapids, Mich, 



cause they have reduced furniture-making to 

 a science. Because they have the best equipped 

 furniture plant in the country, and because 

 their name is a guarantee of excellence. 



The purchaser of Berkey and Gay furniture 

 can rest assured that he is getting the best 

 possible return for his money, and before buy- 

 ing for his home, no matter how modest, it 

 would be well to take this fact into con- 

 sideration. 



Ever> r piece of furniture that comes from 

 the Berkey and Gay factory represents time, 

 skilled labor, the best material, and the highest 

 type of equipment. This is an age of 

 specialization, and each department has its 

 expert. A customer buying Berkey and Gay 

 furniture can purchase for a lifetime, for it 

 is made to last. 



Anything worth buying is worthy of care ; 

 buy the best that you can afford, and take care 

 of it. Then your great-grandchildren will 

 treasure your Berkey and Gay furniture as 

 heirlooms. 



The Berkey and Gay Furniture Company 

 makes many costly pieces. Carving, inlay, and 

 a great deal of handiwork necessarily render 

 furniture expensive. But the point we 

 would emphasize is this — that they do make 

 simple furniture also, and at a remarkably 

 low figure, considering the quality. Such 

 furniture is a great boon to people of limited 

 means, for it is both beautiful and economical. 



Berkey & Gay Furniture Company's brochure, entitled 

 ■'Furniture of Character,'' gives an idea of their beautiful 

 furniture. It will be mailed to those who are interested 

 if they will send r; cents in stamps to partly defray the 

 cost, to Dept. M, to this Company at their Grand Rapids 

 address. 



The Door Beautiful 



% 



is only beautiful as it is useful. A perfect, substantial and artistic door, not only enhances 

 the attractiveness of the home, but adds materially to the permanent or rental value. 



Morgan Doors 



are singly and collectively perfect doors in design, material and workmanship. They are 

 made as thoroughly beautiful and useful as doors can be made, and become a real part of 

 the building. 



The cost of Morgan Doors is a trifle more than the ordinary kind, but they will outlast 

 the building itself — are absolutely guaranteed not to warp, crack or shrink, and are made 

 in any style of architecture — Colonial, Empire, Chateau, Mission, etc. with the most 

 exquisite grain and finish. The name "Morgan " is stamped on the top of every genuine 

 Morgan door. It is the maker's guarantee of satisfaction. 



Write today for our illustrated book "The Door Beautiful." which shows 

 you the variety of design and more of the detailed beauty of Morgan Doors, 

 and why you should use Morgan Doors if you are going to build or remodel. 



Morgan Company, Dept. A, Oshkosh, Wisconsin 



Distributed by Morgan Sash & Door Co., Chicago, 111. Morgan Co., Oshkosh, Wis. Morgan Co., Baltimore, Md 



# 



Have you received 

 one of Fay & Egan's 

 latest Catalogs? 



The Builders' edi- 

 tion of our Cat- 

 alog of wood- 

 working machin- 

 ery is free. 



If you want to keep up 

 to date on the best line 

 of tools for the contractor 

 and builder, write for it 

 at once. 



Our No. 62 Universal Wood 

 Worker, illustrated herewith, 

 is adapted for the heaviest 

 range of work, and will be 

 f found a most labor-saving tool 

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Write 

 209 - 229 W. Front Street 



J. A. FAY & EG AN CO. 



CINCINNATI, OHIO 



