AMERICAN HOMES AND GARDENS 
March, 1911 
Take Your Oliver Typewriter | 
—Pay 17 Cents a Day! 
A message of vital moment to the vast audience reached by the Saturday Evening Post. 
We are selling the Oliver Typewriter---the Standard Visible Writer---the New Model No. 5---the regular 
$100 machine---for Seventeen Cents a Day! 
Whether you sit in the councils of great corporations or 
are perched on a bookkeeper’s high stool—whatever your part in the world’s activities—you are in- 
terested in a proposition that is revolutionizing business. 
Whether your income flows in a torrent of 
gold or slowly trickles in nickles, this ‘‘Seventeen-Cents-a-Day”’ offer of the Oliver Typewriter means 
something worth while to you. 
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TypeM fa and ole 
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A Brilliant Array of 
Exclusive Features 
The Oliver is illuminated by scores of 
brilliant innovations not found on other 
typewriters. Its remarkable time-saving 
devices and conveniences include the 
Vertical and Horizontal Line Ruler, the 
Disappearing Indicator, the Back Spacer, 
the Tabulator, the Adjustable Paper Feed, 
the Double Release, the Automatic Spacer, 
the Locomotive Base. 
Time and again, when our existing 
models met every demand of the public, 
we have brought out important improve- 
ments at great expense, without adding a 
cent to the price. 
Why Not Have 
100% Efficiency ? 
The Oliver Typewriter has an efficiency 
of 100 per cent. every day in the week and 
from one year’s end to another. 
Its printing mechanism works freely in a 
framework of solid stee], which gives 
wonderful stability and the limit of dur- 
ability. 
It operates with the lightest touch and 
thus prevents fatigue. The swiftest operator 
cannot overtake the speed of an Oliver 
Typewriter. It writes in beautiful, read- 
able type and, of course, it writes in sight. 
Every office, whether equipped with one 
Oliver Typewriter or a battery of Olivers, 
secures the very maximum cf typewriter 
service at the minimum of cost and labor. 
The Oliver Typewriter 
in the Home 
The simplicity, strength and easy oper- 
ation of the Oliver Typewriter make it most 
desirable for use in the home. 
It contributesconstantly to the convenience 
and pleasure of the family circle. As an 
educator alone it is worth many times 17 
cents a day. To the young people it is a 
stepping stone to profitable business em- 
ployment. 
Sales 
Department 
Oliver Typewriter Building 
The Oliver Typewriter Co. 
It means that The Oliver Typewriter Company, by placing the world’s 
best writing machine within everybody’s reach, is hastening the day 
when beautiful, legible typewriting will become practically universal. 
The terrific pace of modern business demands mechanical aids of the 
highest degree of efficiency. Foremost among all the inventions that 
speed the day’s work—that take the tension from men and transfer it 
to machines—is the Oliver Typewriter. 
Mightiest Machine in World’s Workshop 
The Oliver Typewriter, the mightiest machine in the World’s Workshop, is a prodigy in 
performance, It weaves the million threads of the world’s daily transactions into the 
very fabric of business. It works with the smooth precision of an automatic machine. 
It adapts itself to the diversified needs of ten thousand b:::iness conditions. It covers the 
entire range of work done by other typewriters, in addition to its own special forms 
OLIVER 
THE 
TYPEWRITER 
The Standard Visible Writer 
The Oliver Typewriter is absolutely unique in design. That is the key to its greatness. 
The basic idea upon which its towering supremacy rests is its wonderful Double Type-Bar. 
What the Selden Patent is to the automobile, this principle is to the typewriter, only we 
do not license its use on any other writing machine. 
The Double Type-Bar gives the Oliver Typewriter its positive DOWNWARD 
STROKE, the secret of perfect printing, light touch, easy operation and perfect 
alignment. - 
Hitch Your Pennies to the Oliver! 
Having simplified the typewriter to the utmost, we have now simplified its purchase 
until you can own it for the trifling sum of Seventeen Cents a Day. 
A small cash payment brings you the magnificent new model Oliver No. 5. 
Then you save Seventeen Cents a Day and pay monthly until the machine is yours. 
No matter what typewriter 
you are using, you can turn it 
in on first payment on the 
Oliver and let pennies com- 
plete the purchase. 
Whether you pay in full 
when you receive the new ma- 
chine, or whether we wait 
while you pay at the rate of 
Seventeen Cents a Day, sign 
and mail the “Reminder” 
Blank and get the handsome 
Catalog and full details of the 
popular Penny Plan. (59) 
A Reminder to “DO IT NOW!” 
The Oliver Typewriter Company 
Oliver Typewriter Building, Chicago 
Gentlemen:— 
Please send your Art Catalog and details of “17-Cente- 
a-Day” offer on the Oliver Typewriter. 
INGO 2 BE oh, OO eed RES eer ty = ete aS ee Oe 
CHICAGO, ILL. 
