June, 1911 
to make money from such objectionable 
advertising of other people’s wares. 
If the owner is not moved by your ap- 
peals, you can then go to the advertiser and 
say that he will lose your trade unless he 
removes his sign, and that he is likely to 
lose the trade of others for the same rea- 
son. You can also impress upon him the 
cost of such advertising in the actual money 
spent and its excessive cost per person who 
reads it, compared with advertising in any 
daily or weekly paper. 
If the bill-board is used for theatrical 
posters, you could probably convince the 
manager of the local theatre that it is not 
to his advantage to advertise his produc- 
tions in that way. Managers of playhouses 
are very susceptible to public opinion and 
if you can get an expression of opinion 
from some club or society you will have 
little difficulty in convincing the advertiser 
if he is a local man. 
If it is a food or a soap that is advertised 
your difficulty will be greater, because such 
advertising is done wholesale through 
agents, and it is hard to touch the man- 
agers in the right spot. 
Roadside advertising is one of the great- 
est nuisances we have to-day. It is spoiling 
many beautiful drives. It has spoiled the 
scenery one sees from most railroads, and 
it is a greater offence to the eye than a glue 
factory is to the nose. 
It is already controlled by law in many 
communities, and the day is not far off 
when all bill-board advertising will be pro- 
hibited by excessive taxation or by police 
regulation on the score that an offence to 
the eye should not be permitted. 
5 Problems in House Furnishing 
(Continued from page xviii) 
shade your porch just when you need it 
most. But its price precludes the buying 
of many chairs. If you can borrow 
from the house when needed it will not 
matter so much. If the space over steps 
is not very wide, you may perhaps get 
an estimate cheaper than I have put 
down. If you choose green stripes, have 
the furniture green, and the same color 
introduced in the cushions. If red stripes 
have mahogany stain and flowered cush- 
ions. Railing boxes similar to window 
boxes, bright with sweet alyssum mar- 
guerites, red or pink geraniums and be- 
gonias, and trailing vinca, will complete 
a charming porch and color scheme, and 
modest in price as well. 
Swinging Awning ....$15.00 
seat ......$12.00 Willow chair. 6.00 
2 wicker shables Ave a. . 4.00 
chairs .... 12.00 2 small rock- 
Fable ...22:- 4.00 ers with 
Pillows 2.00 splint seat .. 2.50 
-——— Pillows ...... 300 
$30.00 ae 
$30.50 
“My upstairs sitting-room is now in 
use for my youngest boy. It is very 
bare and I would like to paper it for him, 
but so that I could use it later for my- 
self.” 
Have you seen the blue gingham 
rooms? They are very quaint and old- 
fashioned looking. In buying your ging- 
ham choose that variety in which the 
threads running one way are white, the 
other blue, giving a homespun appear- 
ance. Match it to a lighter toned paper 
(cartridge or oatmeal) of the same hue. 
Make sheer white cottage curtains to the 
sill only, with over-curtains and short va- 
lance of gingham. The valance of the bed 
Barley Brings 
And Vigor 
erties of Saazer Hops as in 
and tonic qualities. 
and not an alcoholic beverage. 
Anheuser-Busch 
The Cost of Manufacturing Denaturized Alcohol in Germany and 
German Methods of Denaturization are discussed by Consul-General 
Frank H. Mason in Sczentific American Supplement 1550. 
The Use, Cost and Efficiency of Alcohol as a Fuel for Gas Engines 
are ably explained by H. Diederichs in Scien/ific American Supple- 
ment 1596. Many clear diagrams accompany the text. The article con- 
siders the fuel value and physical properties of alcohol, and gives details 
of the alcohol engine wherever they may be different from those of a 
gasoline or crude oil motor 
In Sctentific American Supplement 1581 the Production of In- 
dustrial Alcohol and its Use in Explosive Motors are treated at length, 
valuable statistics being given of the cost of manufacturing alcohol from 
farm products and using it in engines. 
French Methods of Denaturization constitute the subject of a good 
article published in Sczendific American Supplement 1599. 
How Industrial Alcohol is Made and Used is told very fully and 
clearly in No. 3, Vol. 95, of the Sczentific American. 
The most complete treatise on the Modern Manufacture of Alcohol, 
explaining thoroughly the chemical principles which underlie the pro- 
cess without too many wearisome technical phrases, and describing and 
illustrating all the apparatus required in an alcohol plant is published in 
Scientific American Supplements 1603, 1604 and 1605. The 
article is by L. Baudry de Saunier, the well-known French authority. 
when ably malted and fermented with the tonic prop- 
ALCOHOL 
Send for Our New 1910 Supplement Catalogue. 
AMERICAN HOMES AND GARDENS x 
ANHEUSER BUs CH’s 
Malt Nitvine 
Thousands of delicate women will testify to its food 
Declared by U.S. Revenue Department A Pure Malt Product 
Sold by druggists and grocers. 
St. Louis, Mo. 
Its Manufacture 
Its Denaturization 
Its Industrial Use 
In Supplements 1607, 1608, 1609 we publish a digest of the rules 
and regulations under which the U. S Internal Revenue will permit 
the manufacture and denaturation of tax free alcohol. 
A comparison of the Use of Alcohol and Gasoline in Farm Engines 
is given in Scientific American Supplements 1634 and 1635 by 
Prof. Charles E. Lucke and S. M. Woodward. 
The Manufacture, Denaturing and the Technical and Chemical 
Utilization of Alcohol is ably discussed in the Sczentific American 
Supplements 1636 and 1637 by M. Klarand F. H. Meyer, both ex 
perts inthe chemistry and distillation of alcohol. Illustrations of stills 
and plants accompany the text 
The Sources of Industrial Alcohol, that is the Farm Products from 
which alcohol is distilled, are enumerated by Dr. H. W. Wiley in 
Scientific American Supplements 1611 and 1612 and their relative 
alcohol content compared. 
The Distillation and Rectification of Alcohol is the title of a splendid 
article by the late Max Maercker (the greatest authority on alcohol) pub- 
lished in Scten/tfic American Supplements 1627 and 1628. Dia- 
grams of the various types of stills in common use are used as illustrations 
In Sctentjfic American Supplement 1613 the Uses of Industrial 
Alcohol in the Arts and in the Home are discussed. 
Any Single Number of the Sczen/tfic American or Supplement 
will be sent for 10 cents by mail. The entire set of papers above listed 
will be mailed on receipt of $2.00. 
FREE to Any Address. 
Order from your newsdealer or from the publishers 
MUNN & COMPANY, Inc., 361 Broadway, New York City 
