Table B.— Apples: Season average prices, spreads, costs, and returns for Eastern Red Delicious and Eastern 

 Mcintosh sold in New York City, 1967/68-1971/72,and Midwest Jonathans sold in Chicago, 1970/71-1971/72 













Shipping point 



Packing storage 













Shippin 



g point- 



price (fob) (grower 



and selling 



Grower 



returns 



Variety 



Retail 



price per 



pound 



Retail 

 value per 

 carton 1 



retail spread 



and packer returns) 



cost 2 







season 





Percentage 





Percentage 





Percentage 





Percentage 









Per carton 



of retail 

 value 



Per carton 



of retail 

 value 



Per carton 



of retail 

 value 



Per carton 



of retail 

 value 



Eastern Red 



Cents 



Dollars 



Dollars 



Percent 



Dollars 



Percent 



Dollars 



Percent 



Dollars 



Percent 



Delicious 3 























1967/68 . 



22.1 



8.91 



3.26 



37 



5.65 



63 



1.69 



19 



3.96 



44 



1968/69 . 



25.1 



10.12 



4.11 



41 



6.01 



59 



2.07 



20 



3.94 



39 



1969/70 . 



22.8 



9.18 



4.87 



53 



4.31 



47 



2.10 



23 



2.21 



24 



1970/71 . 



22.7 



9.16 



4.00 



44 



5.16 



56 



2.10 



23 



3.06 



33 



1971/72 - 



23.5 



9.48 



4.41 



47 



5.07 



53 



2.17 



23 



2.90 



30 



Eastern 























Mcintosh 























(bagged) 4 























1967/68 . 



20.9 



7.23 



3.74 



52 



3.49 



48 



1.59 



22 



1.90 



26 



1968/69 . 



23.8 



8.22 



4.40 



53 



3.82 



47 



1.96 



24 



1.86 



23 



1969/70 . 



21.7 



7.52 



4.55 



61 



2.97 



30 



1.97 



26 



1.00 



13 



1970/71 . 



22.9 



7.93 



5.09 



64 



2.84 



36 



1.97 



25 



.87 



11 



1971/72 1 



24.2 



8.36 



5.52 



(-, 6 



2.84 



34 



2.05 



25 



.79 



9 



Midwest 























Jonathan 























(bagged) 4 























1970/71 . 



17.5 



6.05 



3.24 



54 



2.81 



4l, 



1.79 



29 



1.02 



17 



1971/72 . 



18.5 



6.39 



3.47 



54 



2.92 



46 



1.87 



29 



1.05 



17 



1 Returns to retailer for salable apples (4-percent allowance for 

 loss incurred during marketing process). 2 Partly estimated. 

 3 Combination fancy and extra fancy, size 138 and larger, 42 



pounds net weight per tray-packed carton. 4 Fancy, 2'A inches 

 and larger, 12/3-lb. film bags, 36 pounds net weight per master 

 container. 



from about 20 percent in the 2 preceding years. Grower 

 returns were 14 percent of the retail value in 1971/72, 

 lowest of the 7 years. 



Both the processor margin (the amount received by 

 those who perform the functions of processing, 

 warern '/sing, and selling) and the wholesaler and retailer 

 margin (the amount received by those who perform the 



functions of transporting from the processor to the 

 consuming city, wholesaling or brokerage, intracity 

 transportation, and retailing) per case increased during 

 the 7 years. The processor margin represented about 

 one-half of the retail value of applesauce for each year. 

 The wholesaler and retailer margin per case increased 

 rather sharply after 1967/68 and was more than 

 one-third of the retail value the past 2 seasons. 



16 TFS-185, NOVEMBER 1972 



