7. "It depends on the relative price relationships between processed and fresh.,"' 
8. 'Would increase sales of processed because of complementary advertising effect 
when advertising irradiated produce. Sales of both will increase." , 
9, "Not much effect at the beginning because the consumer will be reluctant to 
accept. Later it will make large inroads into processed markets. "' 
10. ''People prefer fresh fruits and vegetables and will buy less processed if good 
fresh produce is available at competitive PELCES,\ 
1l. "Strawberry, cherry and other soft fruit consumption would increase in fresh 
irradiated form at the expense of canned, frozen and other processed forms. "' 
12. "Will reduce frozen sales of strawberries; about the same for canned peaches 
and tomatoes because they are different products than fresh; sales and output of processed 
grapes, oranges and grapefruit will remain the same." 
13. "Radiation processing would give a little more incentive for the consumer to con- 
sume a higher amount of fresh with very little effect on the other forms."' 
Question 9. --Where in the production and distribution chain (field, packinghouse, 
terminal market, or other) would radiation pasteurization processing best fit, and which 
type(s) of facility (large stationary centrally located facility for several handlers, a 
small stationary one at each handler's location, or a mobile facility) do you think is best 
for the processing location you selected for strawberries, peaches, tomatoes, grapes, 
oranges, and grapefruit? 
A packinghouse or shipping-point location was preferred by 80 percent or more of 
the respondents for each commodity; less than 4 percent suggested the terminal market 
as the best location (appendix A, table 15). Sixteen percent of the respondents answering 
for strawberries thought a field processing location would be the best. 
Respondents handling strawberries selected the type of facility they thought would be 
the best for strawberries as follows: 
Proportion of 
respondents Iypevor facilivy selected 
Sen GgonouGdt small stationary one at each handler's location 
large, centrally located 
mobile 
did not make a selection 
Ub feepo aualtsteinin oo Good 
@nG=Siexcr Mier etelevetals « 
Of those who selected a mobile facility, only one-third would use it in the field while the 
remainder of them thought it should be used at a packinghouse or shipping-point location. 
Most respondents for peaches, grapes, oranges, and grapefruit thought a small 
stationary facility at a packinghouse or shipping-point location would be the best. But for 
tomatoes, nearly as many respondents thought a large stationary centrally located facility 
was needed as thought the small stationary facility was what they needed. 
To answer question 9, respondents had to consider such factors as (1) the durability 
of the commodity, (2) changes required in present methods of physical handling during 
production and marketing if radiation processing were adopted, and (3) economic aspects 
of expected costs and benefits. Costs were emphasized by many respondents in their 
comments, some of which follow: 
1. ''Use mobile facilities in seasonal production areas and permanent facilities in 
year-around production areas."' 
2. "If facility was placed at the wholesale and retail level it would allow using for all 
fruits and vegetables." 
