and others in the marketing channel. The process would be good for retailers and con- 
sumers, but bad for others,"'! 
2. "Less will be consumed as consumers will stay clear of irradiated produce. '"' 
3. "If a proper educational program were put into effect, it should increase sales."' 
4, "If the process is approved by the Government, then tree-ripened fruit would be 
marketed. The housewife and public would appreciate a tree-ripened, better flavored 
fruit and they would buy more." 
5. ''Would improve grower returns because higher prices would be received for 
better quality. "' 
6. ''Would probably make some of the seasonal advantages disappear, and some 
would be hurt by this, but also would probably increase sales."' 
7. ''Prolong market season and may encourage wholesaler to stock heavier. Would 
extend present export market and reduce need for foreign imports." 
8. ''Would allow shippers to withhold produce to avoid distress selling and market 
gluts. Could better regulate shipments and wait for better prices. Promote market 
stability and higher returns to growers and shippers. "' 
9. "Biggest thing would be price stability across the board. Would be most helpful 
‘to housewife in storability and price stability." 
10. ''Encourage direct buying; buying brokers would be eliminated because of lack of 
short supply in terminal markets." 
11. 'No effect on production; matter of market supply and market demand, and not 
what fruit has been treated with. '"' 
12. ''Would move more goods. This is the injection we need in the industry to combat 
frozen foods." 
13. ''People would buy more; price could be reduced at retail, and production in turn 
could be increased. "' 
14. ''Would eliminate the problem of fruit deterioration and kickback from buyer that 
fruit had gone bad after arrival," 
15. ''Would make marketing job easier and more efficient. "' 
16. "Cultural production practices would remain about the same, but production 
volume would be increased." 
Question 8. --In your opinion, how might radiation pasteurization affect sales and 
output of canned, frozen, and other processed forms of strawberries, peaches, tomatoes, 
grapes, oranges, and grapefruit? 
Survey responses for the six commodities are (appendix A, table 14): 
Percent of respondents 
Increase volume’. osc. + < cers 2 
Decrease Volume iercieuec chess Sil 
No change in volume ....... 43 
Do not know or no answer .. 24 
The responses indicate the question was difficult to answer. Typical comments 
were: 
l. 'Will result in reduced purchases of fresh fruits and vegetables due to fear of 
radiation which in turn will improve sales of processed."' 
2. "I do not think it will affect overall, but possibly some at selected times of the 
Wear oon 
3. 'No effect; no comparison; these are different products to the consumer." 
4. "Probably reduce sales and output of processed forms, but not much as they are 
different products."' 
5. "No effect on sales and output. Consumers want convenience in processed items. 
People tend to eat fresh fruit during and shortly after harvest and processed fruit during 
the winter. "' 
6. "There is a definite trend toward convenience foods. Irradiation may slow this 
trend. Canners will benefit from irradiated fruit the same as fresh fruit growers and 
handlers, "' 
