PER CAPITA FRUIT CONSUMPTION 



Total per capita fruit consumption in 1974 reached 

 203.9 pounds (fresh weight equivalent) the highest 

 level since 1948. This level was 5 pounds or nearly 3 

 percent above 1973. 



Per capita consumption of all fresh fruit increased 

 from 75.6 to 78.0 pounds between 1973 and 1974 

 with many fruit sharing in the increase. Fresh non- 

 citrus consumption showed an increase of 5 percent. 

 Despite higher prices, consumption of banana, the 

 major fresh fruit, increased from 18.4 pounds in 1973 

 to 1 8.7 during 1 974. Consumption of fresh apples, the 

 second major fresh fruit, increased even more dra- 

 matically from 14.5 pounds in 1973 to 15.7 in 1974, 

 an increase of 8 percent. Fresh grape consumption, 

 although relatively small, showed an increase of 0.6 

 pound or about 30 percent from 1973. Per capita 



PER CAPITA FRUIT CONSUMPTION 



200 



150 



100 



50 



nd; 



E3 Fresh □ Conned 123 Frozen CD Dri. 



d 



- 











m 









| 



1 — 





... 



_ 



1 





















- 









" 



- 



1950 1960 '65 '67 69 



* FRESH WEIGHT EQUIVALENT 



'71 "73 



i PRELIMINARY 



fresh citrus consumption decreased 0.2 pound from 

 1973 to 27.1 pounds in 1974. 



Per capita processed fruit consumption showed a 

 slight increase from 123.3 pounds in 1973 to 125.9 

 during 1974. The increase in processed citrus con- 

 sumption more than offset the decrease in processed 

 noncitrus consumption. Per capita frozen concentrated 

 citrus juice increased from 48.1 to 53.6 pounds be- 

 tween 1973 and 1974. Continued strong demand for 

 frozen concentrated orange juice was chiefly re- 

 sponsible. As a result of higher prices, per capita pro- 

 cessed noncitrus fruit consumption declined from 46.7 

 pounds in 1973 to 44.3 in 1974. Smaller canned non- 

 citrus fruit consumption is indicated for most items, 

 particularly canned pineapple which is down from 3.4 



to 2.7 pounds. Consumption of frozen noncitrus fruit 

 also declined from 3.53 to 2.80 pounds, while that of 

 dried fruit increased from 2.59 to 2.83 pounds. 



Detailed data regarding per capita consumption of 

 individual fresh and processed fruit for the 1950 to 

 1 974 period may be found in tables 1 7 through 23. 



Based on preliminary estimates, per capita con- 

 sumption of all fruit appears likely to increase again in 



CITRUS CONSUMPTION PER PERSON 



Fresh-Equivalent Basis 



POUNDS 



1960 1963 iyo6 1969 19 7 2 1975 



*INCLUDES FRUIT AND JUICE ^PRELIMINARY 



1975. Per capita use of processed items — especially 

 frozen concentrated orange juice — is expected to con- 

 tinue to increase this year. Consumption of fresh fruit 

 also is expected to rise further this year, following a 

 moderate increase in 1974, and may reach the highest 

 level in 5 years. 



NONCITRUS CONSUMPTION PER PERSON 



Fresh-Equivalent Basis 



90 

 60 

 30 



JNOS 





TOTAL 







L__ 











- 





CANNED- 





— - ^ 



ir ~^~~~~~~~- 











- 









: 1: ■ i 



1 I 



FRESH 



1 1. 



.1 1 



* i 



1960 1963 1966 1969 1972 1975 



*INCLUO£S FRQZEN.AND ORIED FRUIT ^INCLUDES 



