California Lemons 
For lemons sold fresh in New York 
City during 3 seasons (November- 
October), 1958-59 to 1960-61, season- 
average retail prices and marketing mar-= 
gins increased while the farm value de- 
creased (table 10). 
From 1958-59 to 1959-60, both the 
retail price and volume of production 
remained nearly constant. However, in 
1960-61 production dropped by 3.1 million 
boxes or 18 percent, and the retail price 
increased 29 cents per cartonor 4 percent. 
During the 3 seasons, the retail price 
Table 10.--California Lemons: 
increased 30 cents per carton while the 
total marketing marginincreased 42 cents, 
All but 4 cents of the increase inthe mar- 
gin was in the combined wholesale-retail 
margin. This margin, as a percentage of 
the retail price, increased from 47 per- 
cent in 1958-59 to 50 percent in 1960-61, 
As a consequence of marketing charges 
increasing more than the retail price, the 
growers’ return decreased. This was 
true on both an absolute and percentage 
basis. In 1958-59, the growers’ return 
was 17 percent of the retail price, in 
1959-60, it was slightly more than15per- 
cent, and in 1960-61 it was slightly less 
than 15 percent. 
Seasonal average retail price per carton, marketing 
margin, and farm value, New York City, 1958-59 to 1960-61 
Item : 1958-59 ; 1959-60 1960-61 
: Dollars Dollars Dollars 
Re ieamsl, sora Ot ereve wie erie lerere/6 ele 6.92 6.93 eee 
Marketing margiticiccelis« sce: Sar D 5087 ema 
IBLELTAT MN VieD MUS lgtareteteveionetete sieeve eck 1.17 1.06 1.05 
DOs 
