PER CAPITA FRUIT CONSUMPTION 



During 1973, civilian per capita consumption of 

 fresh and processed fruit increased about 6 pounds to 

 199.2 pounds, 3 percent above 1972. This substantial 

 increase more than offset a 4 pound drop during 1 972. 



PER CAPITA FRUIT CONSUMPTION* 



200 

 150 

 100 

 50 



EZ]Fresh □ Canned □ Frozen □ Dried 



J 



1940 50 '60 65 '66 67 68 '69 70 7172 73 A 74 



Although per capita consumption of fresh fruit was 

 off slightly to 75.6 pounds, the use of processed fruit 

 rose about 6 percent to 123.6 pounds (fresh-weight 

 equivalent). Almost all of the increase was in citrus 

 products. On a fresh-weight equivalent basis, frozen 

 citrus — mostly oranges used for frozen concentrated 

 juice — showed the highest increase to 48.5 pounds, 

 nearly one- fifth above 1972. Also, the steady increase 

 in chilled orange and grapefruit juice consumption 

 continued. In addition, more fresh oranges were 

 eaten, increasing by nearly one-half pound to 15 

 pounds per person. 



Noncitrus consumption, excluding apples, showed 

 an increase of nearly 2 percent. Consumption of 

 bananas, the major fresh fruit, increased from 18. 1 

 pounds in 1972 to 18.4 during 1973. Canned noncitrus 

 juice, excluding apple juice, increased nearly one- 

 fifth, mostly due to greater consumption of pineapple 

 juice. Canned noncitrus fruit were in tight supply 

 because of the reduced carryin from the poor 1972 



crop. Per capita consumption of apples and apple 

 products (fresh equivalent) decreased about 3 pounds 

 to 25 pounds. Consumption of fresh apples, the 

 second major fresh fruit, decreased nearly one- fifth to 

 14.3 pounds, due largely to the abbreviated crop of 

 1972. Consumption of canned and frozen apples also 

 declined, while apple juice and dried products 

 advanced. 



PER CAPITA APPLE CONSUMPTION 4 



POUNDS 



30 



20 



10 



J Dried and frozen 

 _j Juice 

 i|Canned 

 1 Fresh 



[ZZ] 



MMSMSM-i-^-ul 



H 



n 



1950 '60 '65 



70 



75 



Detailed data regarding per capita consumption of 

 fresh and processed fruit for the 1950 to 1973 period 

 may be found in tables 22 through 28. 



Based on preliminary estimates, another sharp 

 advance is in prospect for total fruit consumption 

 during 1974, and use may move to the highest level 

 since the late 1950's. Processed citrus products will 

 account for most of the gain, led as usual by a sharp 

 rise in frozen orange juice concentrates. Though the 

 1973/74 citrus crop is estimated slightly below last 

 year's record, inventories of products are currently 

 high. The movement of frozen orange juice 

 concentrate so far this season remained good. 



Though supplies of citrus products remain ample, 

 stocks of canned deciduous fruits on hand at the 

 beginning of the pack season now starting represent 

 the lowest per capita supplies on record. 



14 TFS-192, SEPTEMBER 1974 



